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WNCI - Florentino - Feel Free to advise!
- Thread starter lovejamminoldies
- Start date
Allfirdup said:V.Riley said:Format flips are like earthquakes. You know if you haven't had one in a while, then you are overdue to have one. You're not sure where its going to hit, and you don't know when it will happen, but you just know it's going to.
I have to agree, i wouldn't be surprised to see WJZA make a change, with PPM service starting in Columbus in September. Smooth Jazz stations never last long with the PPM. also Saga pulled their Smooth Jazz station in Milwaukee ahead of the new rating system.
http://www.arbitron.com/portable_people_meters/PPM_rollout.htm
Actually PPM starts on June 24th in Columbus.
talkers said:http://www.arbitron.com/portable_people_meters/PPM_rollout.htm
Actually PPM starts on June 24th in Columbus.
We should see the first results in Sept
xmusicmatt said:talkers said:http://www.arbitron.com/portable_people_meters/PPM_rollout.htm
Actually PPM starts on June 24th in Columbus.
We should see the first results in Sept
You should see results here real soon like clock changes, format tweaking (like 93.3 just did) way before September.
Wow, that's interesting. I didn't know Smooth Jazz wasn't a PPM player. I guess it makes sense since Smooth Jazz is better for offices. That format is dying, but has been in Columbus for YEARS. Not to mention, a big player in the Jazz & Rib Fest. I'm surprised no other stations have jumped on the Rhythmic/Mainstream AC that WREW (Rewind 949) Cincinnati decided to do. They actually do VERY well in PPM and have already beaten heritage Warm 98. Although I'm a big fan of the Rhythmic AC format like MOViN, stations are afraid to flip to it. I don't see 933 going anywhere anytime soon. AC is a format you don't really see changing formats. Columbus has two though. Sunny 95 isn't going anywhere either. Both good for offices with their signals. This should be very interesting. Smooth Jazz needs to go and probably will, flip to what though?? They've got classic hits, hot ac, ac... maybe time for a rhythmic/urban? That'd be nice! However, it couldn't compete with 1075 because of the lack of signal. Not to mention, Saga doesn't really like hip-hop formats. It'd be great for them to bring a CHR to town, but once again - nothing to compete with Mix 1079 which they're having problems with anyway. I'd say - look for Mix 1079 to transform into a CHR to become a PPM player... either way the signal is tough to work with.
talkers said:xmusicmatt said:talkers said:http://www.arbitron.com/portable_people_meters/PPM_rollout.htm
Actually PPM starts on June 24th in Columbus.
We should see the first results in Sept
You should see results here real soon like clock changes, format tweaking (like 93.3 just did) way before September.
Don't know if it will result in much significant tweaking. Remember, this is Columbus, and there are much PPM-friendlier directions 93.3 could have headed in. But the pre-currency period is when stations start seeing -- and possibly reacting to -- PPM data. That starts in JULY.
lovejamminoldies said:Wow, that's interesting. I didn't know Smooth Jazz wasn't a PPM player. I guess it makes sense since Smooth Jazz is better for offices. That format is dying, but has been in Columbus for YEARS. Not to mention, a big player in the Jazz & Rib Fest. I'm surprised no other stations have jumped on the Rhythmic/Mainstream AC that WREW (Rewind 949) Cincinnati decided to do. They actually do VERY well in PPM and have already beaten heritage Warm 98. Although I'm a big fan of the Rhythmic AC format like MOViN, stations are afraid to flip to it. I don't see 933 going anywhere anytime soon. AC is a format you don't really see changing formats. Columbus has two though. Sunny 95 isn't going anywhere either. Both good for offices with their signals. This should be very interesting. Smooth Jazz needs to go and probably will, flip to what though?? They've got classic hits, hot ac, ac... maybe time for a rhythmic/urban? That'd be nice! However, it couldn't compete with 1075 because of the lack of signal. Not to mention, Saga doesn't really like hip-hop formats. It'd be great for them to bring a CHR to town, but once again - nothing to compete with Mix 1079 which they're having problems with anyway. I'd say - look for Mix 1079 to transform into a CHR to become a PPM player... either way the signal is tough to work with.
Saga just got rid of its Smooth Jazz in Milwaukee, which is on the same PPM rollout schedule as Columbus. Of course it goes without saying that Milwaukee has lots more full-market signals than Columbus even though its a smaller market. CC just flipped their Milwaukee Brew to CHR, with rumors that they were heading off Saga at the pass. Saga's Smooth Jazz in Milwaukee was a weak signal by normal-market standards, but pretty decent by Columbus standards.
OF COURSE bringing something like Rewind to a big signal here, or an Adult Hits or an oldies-based Classic Hits, or another CHR, could make oodles of sense in the PPM era, but this is a highly-aberrant market. I discussed some of the reasons several posts down in this thread. It's not Milwaukee or Dayton or Indianapolis. You can't expect the usual radio logic to be applied here as it would be anywhere else. Keep that in mind every time you start to write "I'm surprised..." about something logical failing to occur. That's fine for other Radio-Info market boards on this site, but doesn't work for this one.
So does that mean since Columbus is "cookie-cutter", no stations will try anything different or risky?
lovejamminoldies said:So does that mean since Columbus is "cookie-cutter", no stations will try anything different or risky?
No, I'm saying the market is stagnant, which is actually beyond cookie-cutter. If the market were cookie-cutter, at least a couple of the viable signals would occasionally try copying some of the new (meaning last five years) formats and approaches that have worked out really well in other places that share similar demographics and conservative musical tastes. (NO PLACE resembles Columbus in ownership and signal landscape, the two factors which are at the heart of the problem.) If even cookie-cutter/copycat changes (other than minor nuances) are a no-no, obviously "different or risky" has the proverbial "snowball's chance," at least on a viable signal.
There's a lot of crap on Columbus radio. Bottom line. WNCI is heritage. I guess it's the "if it ain't broke, don't fix it." Power 1075 is a decent Urban... I'm ready for a rhythmic-leaning station to enter the market and kick some ass... I didn't say beat WNCI or Power, but at least showing some light in the book. Columbus can handle it. A new rhythmic-leaning CHR in Columbus - is that too much to ask?? Too risky?
I see you're still hung up on risk, as if a local owner's going to flip to rhythmic CHR just because they decide it's not too risky. What SHOULD give you a glimmer of hope is that CHR does VERY well in the PPM.
BTW, expect to see the big signals get even better ratings under PPM while the bazillions of rimshots go the other way. Compared to the diary PPM favors cume over AQH, and when your signal's lousy it's hard to build a decent cume. Between the PPM and the new media, I wouldn't be surprised to see some of Columbus' rimmiest rimshots go dark before long.
BTW, expect to see the big signals get even better ratings under PPM while the bazillions of rimshots go the other way. Compared to the diary PPM favors cume over AQH, and when your signal's lousy it's hard to build a decent cume. Between the PPM and the new media, I wouldn't be surprised to see some of Columbus' rimmiest rimshots go dark before long.
...so I guess we can say goodbye to Wink 107.1 first? ;DNu_Roo_2 said:I see you're still hung up on risk, as if a local owner's going to flip to rhythmic CHR just because they decide it's not too risky. What SHOULD give you a glimmer of hope is that CHR does VERY well in the PPM.
BTW, expect to see the big signals get even better ratings under PPM while the bazillions of rimshots go the other way. Compared to the diary PPM favors cume over AQH, and when your signal's lousy it's hard to build a decent cume. Between the PPM and the new media, I wouldn't be surprised to see some of Columbus' rimmiest rimshots go dark before long.
Good point Alan. It's quite obvious Wink isn't winking much at all in the book. What will WINK flip to?
I can't see the rimshots going dark anytime soon. The idea is almost absurd.
Not dark... but time for a flip.
The rim shot signals are still valuable even with their lacky signals. Even in the PPM world we won't see them go dark. Maybe change ownerships or formats.
Now here is the kick.. Will Saga, and others who are not subscrbing to the book 'encode'? Wonder if the smaller stations in this market (the noncoms) are encoding?
Now here is the kick.. Will Saga, and others who are not subscrbing to the book 'encode'? Wonder if the smaller stations in this market (the noncoms) are encoding?
Good point Matt. I'm sure they'd like to have some kind of idea of how they're doing.
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Let me bring this back on topic. My Chick Bad is not a big CHR hit in many places. You says you want 'NCI to stick to what they know (which is Mainstream CHR that flirts with some Hot AC songs from time to time), yet play Rhythmic hits.
Remember, what you don't play, doesn't hurt you. It's what you DO play that hurts you.
Sure, you could spin My Chick Bad, but alot of the older demos are going to find that a bit too heavy for their tastes. They want to keep those 25-54 shares that they have, not chase them away.
Fact is, WNCI has moved a little bit closer to the center lane of CHR in the last few months, and it's been a constant top 3 station (12+, 18-34, 25-54) for a LONG time. It's not broke, it doesn't need fixed.
I'm not saying no Rhythmic in Columbus. But it won't be on 97.9
Remember, what you don't play, doesn't hurt you. It's what you DO play that hurts you.
Sure, you could spin My Chick Bad, but alot of the older demos are going to find that a bit too heavy for their tastes. They want to keep those 25-54 shares that they have, not chase them away.
Fact is, WNCI has moved a little bit closer to the center lane of CHR in the last few months, and it's been a constant top 3 station (12+, 18-34, 25-54) for a LONG time. It's not broke, it doesn't need fixed.
I'm not saying no Rhythmic in Columbus. But it won't be on 97.9
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