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WNDV Took a BIG HIT
- Thread starter Prince
- Start date
R
RealOldiespro
Guest
> Looks like U-93 took a hit in the Spring book, eh? I'd say
> Power may have done it's job so far.
>
Goung from #1 to #4 WOW! Also, let's give credit where credit is due, IT IS AN AMP station.
> Power may have done it's job so far.
>
Goung from #1 to #4 WOW! Also, let's give credit where credit is due, IT IS AN AMP station.
M
magicmk
Guest
> > Looks like U-93 took a hit in the Spring book, eh? I'd
> say
> > Power may have done it's job so far.
> >
> Goung from #1 to #4 WOW! Also, let's give credit where
> credit is due, IT IS AN AMP station.
>
I'm not one to give AMP too much credit for that, their other stations didn't seem to fare too badly. I was surprised at WHLY's showing. And for that matter, Oldies 94.3 too... these results coming during an era where oldies stations nationwide are getting their plugs pulled. Makes you wonder.
Power's improvement over Magic (good riddance) wasn't a big surprise to me. What's going to be interesting in the future is to see if they continue to build on that, or if the signal is going to be a hindering factor.
The only other result that surprised me as much as U93's dip was WRBR. I could suggest that maybe U93's audience is becoming increasingly polarized, so some listeners are abandoning their playlist in favor or either pure hiphop or pure modern/active rock. Someone who can breakdown the demographic numbers might be able to figure this one out a little better.
I'm glad I didn't stick my neck out and make any predictions! I would have been wrong on everything but a couple of moves. LOL
> say
> > Power may have done it's job so far.
> >
> Goung from #1 to #4 WOW! Also, let's give credit where
> credit is due, IT IS AN AMP station.
>
I'm not one to give AMP too much credit for that, their other stations didn't seem to fare too badly. I was surprised at WHLY's showing. And for that matter, Oldies 94.3 too... these results coming during an era where oldies stations nationwide are getting their plugs pulled. Makes you wonder.
Power's improvement over Magic (good riddance) wasn't a big surprise to me. What's going to be interesting in the future is to see if they continue to build on that, or if the signal is going to be a hindering factor.
The only other result that surprised me as much as U93's dip was WRBR. I could suggest that maybe U93's audience is becoming increasingly polarized, so some listeners are abandoning their playlist in favor or either pure hiphop or pure modern/active rock. Someone who can breakdown the demographic numbers might be able to figure this one out a little better.
I'm glad I didn't stick my neck out and make any predictions! I would have been wrong on everything but a couple of moves. LOL
> > > Looks like U-93 took a hit in the Spring book, eh? I'd
> > say
> > > Power may have done it's job so far.
> > >
> > Goung from #1 to #4 WOW! Also, let's give credit where
> > credit is due, IT IS AN AMP station.
>
I didn't think U93 would ever get toppled out of #1, but stranger things have happened. CHR/Pop is in a major rut right now and getting the plug pulled in many larger markets. I don't know if that'll happen in South Bend though, considering the heritage of the station, even if it's just the monicker.
>
> I'm not one to give AMP too much credit for that, their
> other stations didn't seem to fare too badly. I was
> surprised at WHLY's showing. And for that matter, Oldies
> 94.3 too... these results coming during an era where oldies
> stations nationwide are getting their plugs pulled. Makes
> you wonder.
>
> Power's improvement over Magic (good riddance) wasn't a big
> surprise to me. What's going to be interesting in the
> future is to see if they continue to build on that, or if
> the signal is going to be a hindering factor.
>
I don't know how much the signal will be a factor, but given that WYPW doesn't even have primary coverage over South Bend might be an issue for some people who have portable radios and home stereos with no outside antenna. The station can't relocate mainly because of WEFM in Michigan City being their 1st adjacent and WAOR being second adjacent (unless the 2 stations, WAOR & WYPW, went on the air before 1964 and are already shortspaced, then a relocation would be allowed to an extent, but would have to put a null to the west to protect WEFM. I'll have to make a trip out to South Bend/Mishawaka one of these days just to listen to the radio in the area and visit a friend on the north side of South Bend.
>
> The only other result that surprised me as much as U93's dip
> was WRBR. I could suggest that maybe U93's audience is
> becoming increasingly polarized, so some listeners are
> abandoning their playlist in favor or either pure hiphop or
> pure modern/active rock. Someone who can breakdown the
> demographic numbers might be able to figure this one out a
> little better.
>
> I'm glad I didn't stick my neck out and make any
> predictions! I would have been wrong on everything but a
> couple of moves. LOL
>
> > say
> > > Power may have done it's job so far.
> > >
> > Goung from #1 to #4 WOW! Also, let's give credit where
> > credit is due, IT IS AN AMP station.
>
I didn't think U93 would ever get toppled out of #1, but stranger things have happened. CHR/Pop is in a major rut right now and getting the plug pulled in many larger markets. I don't know if that'll happen in South Bend though, considering the heritage of the station, even if it's just the monicker.
>
> I'm not one to give AMP too much credit for that, their
> other stations didn't seem to fare too badly. I was
> surprised at WHLY's showing. And for that matter, Oldies
> 94.3 too... these results coming during an era where oldies
> stations nationwide are getting their plugs pulled. Makes
> you wonder.
>
> Power's improvement over Magic (good riddance) wasn't a big
> surprise to me. What's going to be interesting in the
> future is to see if they continue to build on that, or if
> the signal is going to be a hindering factor.
>
I don't know how much the signal will be a factor, but given that WYPW doesn't even have primary coverage over South Bend might be an issue for some people who have portable radios and home stereos with no outside antenna. The station can't relocate mainly because of WEFM in Michigan City being their 1st adjacent and WAOR being second adjacent (unless the 2 stations, WAOR & WYPW, went on the air before 1964 and are already shortspaced, then a relocation would be allowed to an extent, but would have to put a null to the west to protect WEFM. I'll have to make a trip out to South Bend/Mishawaka one of these days just to listen to the radio in the area and visit a friend on the north side of South Bend.
>
> The only other result that surprised me as much as U93's dip
> was WRBR. I could suggest that maybe U93's audience is
> becoming increasingly polarized, so some listeners are
> abandoning their playlist in favor or either pure hiphop or
> pure modern/active rock. Someone who can breakdown the
> demographic numbers might be able to figure this one out a
> little better.
>
> I'm glad I didn't stick my neck out and make any
> predictions! I would have been wrong on everything but a
> couple of moves. LOL
>
M
magicmk
Guest
I don't know if I remember a time when U93 wassn't at least in the top 3. I remember WSBT-AM being number one several years back, and I think during the CHR battle with WZZP in the 80's/90's they might have lost one book to them. But yes, it does seem many mainstream CHR's are having a bit of a struggle nationwide... the ones succeeding seem to be leaning heavy on the hiphop to counter the Rhythmics in their markets. I think the dip isn't solely attributable to Power, I don't doubt some other variables were at work as well. Interesting to see how much they'll bounce back in the next book. As you pointed out, they are heritage, so I couldn't possibly see a total collapse following this.
As far as signal goes, I don't know if much can be done for Power. I don't even know if I was in school yet when WAOR when on the air (1974-76 is when they signed on, I think)... WYPW fka WLRX signed on early to mid 90's. It's interesting to note that both WAOR and WYPW are operated by FedMed, so if they wanted to relocate one to accommodate the other, that might be possible... I don't know if I see that happening though.
> >
> I didn't think U93 would ever get toppled out of #1, but
> stranger things have happened. CHR/Pop is in a major rut
> right now and getting the plug pulled in many larger
> markets. I don't know if that'll happen in South Bend
> though, considering the heritage of the station, even if
> it's just the monicker.
> >
> >
> I don't know how much the signal will be a factor, but given
> that WYPW doesn't even have primary coverage over South Bend
> might be an issue for some people who have portable radios
> and home stereos with no outside antenna. The station can't
> relocate mainly because of WEFM in Michigan City being their
> 1st adjacent and WAOR being second adjacent (unless the 2
> stations, WAOR & WYPW, went on the air before 1964 and are
> already shortspaced, then a relocation would be allowed to
> an extent, but would have to put a null to the west to
> protect WEFM. I'll have to make a trip out to South
> Bend/Mishawaka one of these days just to listen to the radio
> in the area and visit a friend on the north side of South
> Bend.
> >
As far as signal goes, I don't know if much can be done for Power. I don't even know if I was in school yet when WAOR when on the air (1974-76 is when they signed on, I think)... WYPW fka WLRX signed on early to mid 90's. It's interesting to note that both WAOR and WYPW are operated by FedMed, so if they wanted to relocate one to accommodate the other, that might be possible... I don't know if I see that happening though.
> >
> I didn't think U93 would ever get toppled out of #1, but
> stranger things have happened. CHR/Pop is in a major rut
> right now and getting the plug pulled in many larger
> markets. I don't know if that'll happen in South Bend
> though, considering the heritage of the station, even if
> it's just the monicker.
> >
> >
> I don't know how much the signal will be a factor, but given
> that WYPW doesn't even have primary coverage over South Bend
> might be an issue for some people who have portable radios
> and home stereos with no outside antenna. The station can't
> relocate mainly because of WEFM in Michigan City being their
> 1st adjacent and WAOR being second adjacent (unless the 2
> stations, WAOR & WYPW, went on the air before 1964 and are
> already shortspaced, then a relocation would be allowed to
> an extent, but would have to put a null to the west to
> protect WEFM. I'll have to make a trip out to South
> Bend/Mishawaka one of these days just to listen to the radio
> in the area and visit a friend on the north side of South
> Bend.
> >
D
D1075
Guest
> I don't know if I remember a time when U93 wassn't at least
> in the top 3. I remember WSBT-AM being number one several
> years back, and I think during the CHR battle with WZZP in
> the 80's/90's they might have lost one book to them. But
> yes, it does seem many mainstream CHR's are having a bit of
> a struggle nationwide... the ones succeeding seem to be
> leaning heavy on the hiphop to counter the Rhythmics in
> their markets. I think the dip isn't solely attributable to
> Power, I don't doubt some other variables were at work as
> well. Interesting to see how much they'll bounce back in
> the next book. As you pointed out, they are heritage, so I
> couldn't possibly see a total collapse following this.
>
> As far as signal goes, I don't know if much can be done for
> Power. I don't even know if I was in school yet when WAOR
> when on the air (1974-76 is when they signed on, I think)...
> WYPW fka WLRX signed on early to mid 90's. It's interesting
> to note that both WAOR and WYPW are operated by FedMed, so
> if they wanted to relocate one to accommodate the other,
> that might be possible... I don't know if I see that
> happening though.
Besides U93 taking a huge drop, WSMK dropped significantly as well. I wonder if it's possible for them to go Urban AC since their isn't one. The couple times I heard them they sound like Urban one time and Urban AC the next time. Unless they still get a decent size audience in Berrien County with the current format, Urban AC seems like a perfect hole to fill.
> > >
> > I didn't think U93 would ever get toppled out of #1, but
> > stranger things have happened. CHR/Pop is in a major rut
> > right now and getting the plug pulled in many larger
> > markets. I don't know if that'll happen in South Bend
> > though, considering the heritage of the station, even if
> > it's just the monicker.
> > >
>
> > >
> > I don't know how much the signal will be a factor, but
> given
> > that WYPW doesn't even have primary coverage over South
> Bend
> > might be an issue for some people who have portable radios
>
> > and home stereos with no outside antenna. The station
> can't
> > relocate mainly because of WEFM in Michigan City being
> their
> > 1st adjacent and WAOR being second adjacent (unless the 2
> > stations, WAOR & WYPW, went on the air before 1964 and are
>
> > already shortspaced, then a relocation would be allowed
> to
> > an extent, but would have to put a null to the west to
> > protect WEFM. I'll have to make a trip out to South
> > Bend/Mishawaka one of these days just to listen to the
> radio
> > in the area and visit a friend on the north side of South
> > Bend.
> > >
>
> in the top 3. I remember WSBT-AM being number one several
> years back, and I think during the CHR battle with WZZP in
> the 80's/90's they might have lost one book to them. But
> yes, it does seem many mainstream CHR's are having a bit of
> a struggle nationwide... the ones succeeding seem to be
> leaning heavy on the hiphop to counter the Rhythmics in
> their markets. I think the dip isn't solely attributable to
> Power, I don't doubt some other variables were at work as
> well. Interesting to see how much they'll bounce back in
> the next book. As you pointed out, they are heritage, so I
> couldn't possibly see a total collapse following this.
>
> As far as signal goes, I don't know if much can be done for
> Power. I don't even know if I was in school yet when WAOR
> when on the air (1974-76 is when they signed on, I think)...
> WYPW fka WLRX signed on early to mid 90's. It's interesting
> to note that both WAOR and WYPW are operated by FedMed, so
> if they wanted to relocate one to accommodate the other,
> that might be possible... I don't know if I see that
> happening though.
Besides U93 taking a huge drop, WSMK dropped significantly as well. I wonder if it's possible for them to go Urban AC since their isn't one. The couple times I heard them they sound like Urban one time and Urban AC the next time. Unless they still get a decent size audience in Berrien County with the current format, Urban AC seems like a perfect hole to fill.
> > >
> > I didn't think U93 would ever get toppled out of #1, but
> > stranger things have happened. CHR/Pop is in a major rut
> > right now and getting the plug pulled in many larger
> > markets. I don't know if that'll happen in South Bend
> > though, considering the heritage of the station, even if
> > it's just the monicker.
> > >
>
> > >
> > I don't know how much the signal will be a factor, but
> given
> > that WYPW doesn't even have primary coverage over South
> Bend
> > might be an issue for some people who have portable radios
>
> > and home stereos with no outside antenna. The station
> can't
> > relocate mainly because of WEFM in Michigan City being
> their
> > 1st adjacent and WAOR being second adjacent (unless the 2
> > stations, WAOR & WYPW, went on the air before 1964 and are
>
> > already shortspaced, then a relocation would be allowed
> to
> > an extent, but would have to put a null to the west to
> > protect WEFM. I'll have to make a trip out to South
> > Bend/Mishawaka one of these days just to listen to the
> radio
> > in the area and visit a friend on the north side of South
> > Bend.
> > >
>
M
magicmk
Guest
WSMK
>
> Besides U93 taking a huge drop, WSMK dropped significantly
> as well. I wonder if it's possible for them to go Urban AC
> since their isn't one. The couple times I heard them they
> sound like Urban one time and Urban AC the next time.
> Unless they still get a decent size audience in Berrien
> County with the current format, Urban AC seems like a
> perfect hole to fill.
> > > >
I saw that as well, and expected that to happen. Head to head, Power sounds light years better than WSMK. Better personalities (duh), better imaging, better sound processing, better marketing. The only feather in WSMK's cap is Doug Banks in the morning. I'm mildly surprised WSMK didn't fall any further than what they did. I did notice that shortly after Power's launch, SMK put together a new imaging package (like, the first time in 12 years)... still sounds very low budget though. I could go on and on, but I'll spare the readers.
They still do have a very strong foothold in Berrien County, and a bulk of their billing comes from there anyway, at least it traditionally has. I think straight up Urban would be a good move for them. I think when WUBU flipped from Urban to smooth jazz, a lot of their listeners probably switched to 'SMK... Power has very broad appeal, but WSMK does have a strong core of loyal black listeners. No investment is ever going to be made into that station though, so it's either going to continue to sound like a trainwreck, or it'll have to be sold or LMA'ed to ever be a player in the market again.
>
> Besides U93 taking a huge drop, WSMK dropped significantly
> as well. I wonder if it's possible for them to go Urban AC
> since their isn't one. The couple times I heard them they
> sound like Urban one time and Urban AC the next time.
> Unless they still get a decent size audience in Berrien
> County with the current format, Urban AC seems like a
> perfect hole to fill.
> > > >
I saw that as well, and expected that to happen. Head to head, Power sounds light years better than WSMK. Better personalities (duh), better imaging, better sound processing, better marketing. The only feather in WSMK's cap is Doug Banks in the morning. I'm mildly surprised WSMK didn't fall any further than what they did. I did notice that shortly after Power's launch, SMK put together a new imaging package (like, the first time in 12 years)... still sounds very low budget though. I could go on and on, but I'll spare the readers.
They still do have a very strong foothold in Berrien County, and a bulk of their billing comes from there anyway, at least it traditionally has. I think straight up Urban would be a good move for them. I think when WUBU flipped from Urban to smooth jazz, a lot of their listeners probably switched to 'SMK... Power has very broad appeal, but WSMK does have a strong core of loyal black listeners. No investment is ever going to be made into that station though, so it's either going to continue to sound like a trainwreck, or it'll have to be sold or LMA'ed to ever be a player in the market again.> I'm not one to give AMP too much credit for that, their
> other stations didn't seem to fare too badly.
This stuff happens with EVERY AMP station
Art brings in new people....staffs up and gets it really sounding good and goes to #1 (WNDV, WAZY, B100 Bloomington)...then when station is number one guts it down to the bare bones...Or wants it to be more of an adult station so musically it dies...(He really must hate R&B type music...it killed WAZY when they leaned off of it a while back)
Art is one of the few people I would never work for...contract or not...
I've seen him really screw some good people
> other stations didn't seem to fare too badly.
This stuff happens with EVERY AMP station
Art brings in new people....staffs up and gets it really sounding good and goes to #1 (WNDV, WAZY, B100 Bloomington)...then when station is number one guts it down to the bare bones...Or wants it to be more of an adult station so musically it dies...(He really must hate R&B type music...it killed WAZY when they leaned off of it a while back)
Art is one of the few people I would never work for...contract or not...
I've seen him really screw some good people
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