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WNEW and WCBS/2006

B

bigjersey

Guest
I hope that sometime this year, CBS Radio flips 102.7 WNEW to Soft AC,keeping a few of it's current DJ's like Efren Sifuentes and Sue O'Neil.

101.1 WCBS should flip to New/Progreesive Dance as B101-The Killer Bee (like it's Chicago station,but without the Hip-Pop and Hip-hop flavored R&B).
 
> I hope that sometime this year, CBS Radio flips 102.7 WNEW
> to Soft AC,keeping a few of it's current DJ's like Efren
> Sifuentes and Sue O'Neil.
>
> 101.1 WCBS should flip to New/Progreesive Dance as B101-The
> Killer Bee (like it's Chicago station,but without the
> Hip-Pop and Hip-hop flavored R&B).
>

New York doesn't need another dance station. Leave Mix 102.7 Oldies Dance, WCBS goes head to head with WLTW and flips to Sunny 101.1 New York City's Cool Music Station. Similar to CBS Radio's K 104.7 in Charlotte, NC. And WFNY a format similar to the Mix XM Radio format. That would work for sure I think.
 
> I hope that sometime this year, CBS Radio flips 102.7 WNEW
> to Soft AC,keeping a few of it's current DJ's like Efren
> Sifuentes and Sue O'Neil.
>
> 101.1 WCBS should flip to New/Progreesive Dance as B101-The
> Killer Bee (like it's Chicago station,but without the
> Hip-Pop and Hip-hop flavored R&B).
>
Bad idea. Makes no sense at all.
 
> I hope that sometime this year, CBS Radio flips 102.7 WNEW
> to Soft AC,keeping a few of it's current DJ's like Efren
> Sifuentes and Sue O'Neil.
>

A gold based Soft AC could both give LITE some competition and perhaps fill the oldies void in the market. Good idea.

> 101.1 WCBS should flip to New/Progreesive Dance as B101-The
> Killer Bee (like it's Chicago station,but without the
> Hip-Pop and Hip-hop flavored R&B).

I take it you haven't listened to B96/Chicago in 15 years. They are all Hip-Pop and play no new/progressive dance. Besides there is only room for one dance oriented station in NYC. Bad idea.
 
> I hope that sometime this year, CBS Radio flips 102.7 WNEW
> to Soft AC,

I can't imagine why anyone would want that?
And why would CBS flip them in a market that already has WLTW.
 
> > I hope that sometime this year, CBS Radio flips 102.7 WNEW
>
> > to Soft AC,
>
> I can't imagine why anyone would want that?
> And why would CBS flip them in a market that already has
> WLTW.
>

When anything in life, radio or otherwise, is as extremely succesful as WLTW, competition usually comes around.
 
> And why would CBS flip them in a market that already has
> WLTW.


Because WLTW (Lite FM) isn't that lite and has close to an 8 share.
Some station needs to compete with them and cut that in half.
 
Why leave 102.7 Oldies Pop Dance?
No one is listening.
The station has less than a 2 share.
It's 25-54 numbers are at the bottom of the New York ratings.



Leave Mix 102.7 Oldies Dance, WCBS goes head to head with WLTW and flips to
> Sunny 101.1 New York City's Cool Music Station. Similar to
> CBS Radio's K 104.7
 
WCBS/2006

Agreed. Actually, if they had half a brain (and that's subject to debate), they'd yell "UNCLE!" and bring Oldies back to one of their frequencies. Plead for forgiveness, bring back a 60s/70s Oldies approach and move on (I'd do it on WNEW- they've invested too much time and money into Jack to give up on it at 101.1 and moving THAT to 102.7 would be no different than giving up).


>
> I can't imagine why anyone would want that?
> And why would CBS flip them in a market that already has
> WLTW.
>
 
> > I hope that sometime this year, CBS Radio flips 102.7 WNEW
>
> > to Soft AC,
>
> I can't imagine why anyone would want that?
> And why would CBS flip them in a market that already has
> WLTW.
>

Well to be perfectly honest, while "Lite" DOES have quite a LARGE chunk of the share in NYC it is worthy of consideration to offer some competition and sway some of those listeners. For example in Philly (yeah I know Philly and NY are two different markets but before you make a snide remark hang on a sec...) their TOP AC and Top station period is WBEB with nearly a 6 share. With that in mind, CC had the brass ones to compete with WSNI or "Sunny" which used to be more of a Soft AC, but has recently taken a more BOLD position with the new "Philly's Favorites from the 60's 70's and 80's" positioner. For a station that is 90% voicetracked, they do a DAMN Good job of making it sound good while pulling in nearly a 4 share. Last time I checked in NYC, a 4 is WAY BETTER than anything that CBS Radio has in market #1 including The Fan.

All in all I see this as a Smart way for CBS to make good on a blatant case of bad judgement/decision making with "Jack" and WNEW. Granted it would take a hell of a lot of time to sway listeners from "Lite" but I think personally it's worth a try. As others have said time and time again "Classic Dance" is a great concept but the audience isn't really there to support it.

Come on CBS...how llllloooooonnnnnnngggggg are you going to let things Tank? I am being optimistic by not even adding Free-FM into the equation.

Thoughts!?
 
> Come on CBS...how llllloooooonnnnnnngggggg are you going to
> let things Tank? I am being optimistic by not even adding
> Free-FM into the equation.
>
> Thoughts!?
>


Yes I think you are being optimistic. By the time the Winter book comes out FREE will be at the same level as their other 2 low rated FMs, or even lower than JACK and MIX.
 
> > I hope that sometime this year, CBS Radio flips 102.7 WNEW
>
> > to Soft AC,
>
> I can't imagine why anyone would want that?
> And why would CBS flip them in a market that already has
> WLTW.
>

Its called competition. If someone softer than WLTW comes along, it would create some good competition. Things are way too easy for WLTW.

"Sunny 102.7"
"102.7 The River"
"102.7 WNEW New York's Soft Rock"
-something like that
 
<font face="times new roman" size="3" color="660033">
From the Buffalo perspective (yeah, yeah, I know, "where's Buffalo?") it seems WCBS could morph BACK into Oldies and buy some goodwill, a commidity that's been sorely lacking.

Instead of the arrogant Jack "Playing What We Want" attitude, WCBS-FM could easily do a "What the hell were we thinking?" P-R act. Do a Classic Coke maneuver and get back to playing the hits from the 60's, 70's 80's and even early 90's that are compatible with metro NY, NJ, LI Oldies listeners' tastes. Get the classic hits features back on in select weekend time slots.

WHTT, Buffalo, is successfully morphing out of the "Oldies" mode, yet continues to play a healthy dose of 60's music from core artists like the Temps 'n Tops, Beatles and Four Seasons while also adding 70's product and a smattering 0f 80's stuff like Tina Turner and Katrina & The Waves. WHTT also streams.

OK, you might be saying "that act won't play here in market #1," but WHTT in Buffalo is #4 Persons 25-54 and #2 Persons 35-64 according to knowledgeable sources at its competitors. It's up against two AC's and a killer country station that owns everything 18-64. And WHTT is doing very well.

Check the Buffalo-Rochester board for reaction.

---

As to WNEW-FM, another once proud heritage Progressive-AOR station that's just wallowing in mediocrity: Has CBS (formerly Infinity) absolutely no appreciation of heritage and the billing it brings? I think WNEW can be positioned somehwere between WLTW and WAQX as a progressive AC-Adult Album Alternative. Yes, it's a challenging position, but if it's packaged and promoted well in a hip, low-key approach, it might cut through the noise.

---

And WFNY? Damned if I know. Go back to K-Rock and Active Rock, balls out and bold. It's amazing how CBS (formerly Infinity) has created such a mess. Totally FUBAR.

Thanks for the read.
</font>
 
> I hope that sometime this year, CBS Radio flips 102.7 WNEW
> to Soft AC,keeping a few of it's (arrrrgh!) current DJ's like Efren
> Sifuentes and Sue O'Neil.
>
> 101.1 WCBS should flip to New/Progreesive Dance as B101-The
> Killer Bee (like it's (arrrrgh!) Chicago station,but without the
> Hip-Pop and Hip-hop flavored R&B).

The chance of WCBS-FM flipping to a Dance format is about as likely as:

* people learning to correctly use the word "its" as the possessive form of "it" and "it's" as a contraction for "it is"

* or, New York City getting a main-channel FM country music station again

Which is to say, not very likely at all.
<P ID="signature">______________
It's a common mistake to not use punctuation in its proper form.
<a target="_blank" href=http://www.cgl.uwaterloo.ca/~csk/its.html>Be kind to your friend, the apostrophe.</a></P>
 
> Why leave 102.7 Oldies Pop Dance?
> No one is listening.
> The station has less than a 2 share.
> It's 25-54 numbers are at the bottom of the New York
> ratings.
>
>
'NEW is the LEAST of CBS Radio's woes at the moment, and probably for the immediate future too. I don't see it as a source of major concern for the company. As for your suggestion of a Progressive Dance formatted station in NYC, such a format might fit your musical preference but would prove to be a catastrophe for the station that dared tried it
 
Where's The 70s,80s,90s,2000's PUNK station?

Call me CRAZY(many have)but the old(and FABULOUS) WPIX-FM format,when Meg Greffin,Mark Simone,Jane Hamburger,etc were on board would rock right now<.
Sex Pistols next to Green Day,New York Dolls next to My Chemical Romance,Vibrators,Wayne County,Rancid,Nirvana,Iggy & the Stooges,actually,a 24 hour big time version of the RAW POWER HOUR is called for, with 'live' real engaging people(all your ipod radio stuff is flip flopping big time! that audience ALREADY owns ipods, HELLO,why do they need an ipod programmed by someone else,with no 'live' contact.
..by the way,here's the RAW POWER HOUR for your dining and dancing pleasure.
http://www.strongisland.com/raw-power.htm
WE NEED THE ANTI-LITE!
> > And why would CBS flip them in a market that already has
> > WLTW.
>
>
> Because WLTW (Lite FM) isn't that lite and has close to an 8
> share.
> Some station needs to compete with them and cut that in
> half.
>
<P ID="edit"><FONT class="small">Edited by lalumia on 03/02/06 04:33 AM.</FONT></P>
 
With all due repsect, I don't believe that's how it works.
Yes, I agree, the listener wins when there is competition.
But there are some formats that just bring competition, and Soft AC is one of them. It's a losing battle.
It's one thing when you have two CHR'S or two Rocker's battling it out, because there's lots of room to cut at each other, say nasty stuff about each other, etc. This kind of thing electrifies the audience, get's people listening, gives them something to talk about. But what do you do when you're going against another Soft AC? Your competition had better suck, or you really have nothing to offer (and trust me, I've been there and done that). What, is another Soft AC going to be able to come on the air and say "WLTW Sucks?" That and the fact that Soft AC doesn't exactly target the youngest audience makes it less appealing to advertisers, and so it doesn't make financial sense, imho.

And, I hate to break it to the 6 of you who think there's a gapping hole for another Soft AC, but I supsect those 6 of you are in a very very small group. I don't think there's a big outcry for another Soft AC in New York City. Thus, there's even less of a chance of that happening than there being another oldies station.

As for Gold AC or Standards, there's ZERO chance of that happening.
I think it's the same buch of you, who are looking for some angle to get your 50s and 60s doo-wap music. My advice? Listen online, get an Ipod, Get a CD player, get an HD receiver, Get XM or Sirius, and get over it.

Just my 3 cents worth.



> > > I hope that sometime this year, CBS Radio flips 102.7
> WNEW
> >
> > > to Soft AC,
> >
> > I can't imagine why anyone would want that?
> > And why would CBS flip them in a market that already has
> > WLTW.
> >
>
> Its called competition. If someone softer than WLTW comes
> along, it would create some good competition. Things are way
> too easy for WLTW.
>
> "Sunny 102.7"
> "102.7 The River"
> "102.7 WNEW New York's Soft Rock"
> -something like that
>
 
B101 in Philly

There's another 101.1 in Philly called B101. I'd be confused where I live since I get both NYC and Philly's 101.1s.<P ID="signature">______________
17-year-old radio geek
Location: Princeton Junction, NJ
AIM: KewlDude471
WWPH 107.9 FM: http://wwph1079fm.no-ip.org</P>
 
I am hoping for punk country. But realistically, look for Classic Hits.


> From the Buffalo perspective (yeah, yeah, I know, "where's
> Buffalo?") it seems WCBS could morph BACK into Oldies and
> buy some goodwill, a commidity that's been sorely lacking.
>
> Instead of the arrogant Jack "Playing What We Want"
> attitude, WCBS-FM could easily do a "What the hell were we
> thinking?" P-R act. Do a Classic Coke maneuver and get back
> to playing the hits from the 60's, 70's 80's and even early
> 90's that are compatible with metro NY, NJ, LI Oldies
> listeners' tastes. Get the classic hits features back on in
> select weekend time slots.
>
> WHTT, Buffalo, is successfully morphing out of the "Oldies"
> mode, yet continues to play a healthy dose of 60's music
> from core artists like the Temps 'n Tops, Beatles and Four
> Seasons while also adding 70's product and a smattering 0f
> 80's stuff like Tina Turner and Katrina & The Waves. WHTT
> also streams.
>
> OK, you might be saying "that act won't play here in market
> #1," but WHTT in Buffalo is #4 Persons 25-54 and #2 Persons
> 35-64 according to knowledgeable sources at its competitors.
> It's up against two AC's and a killer country station that
> owns everything 18-64. And WHTT is doing very well.
>
> Check the Buffalo-Rochester board for reaction.
>
> ---
>
> As to WNEW-FM, another once proud heritage Progressive-AOR
> station that's just wallowing in mediocrity: Has CBS
> (formerly Infinity) absolutely no appreciation of heritage
> and the billing it brings? I think WNEW can be positioned
> somehwere between WLTW and WAQX as a progressive AC-Adult
> Album Alternative. Yes, it's a challenging position, but if
> it's packaged and promoted well in a hip, low-key approach,
> it might cut through the noise.
>
> ---
>
> And WFNY? Damned if I know. Go back to K-Rock and Active
> Rock, balls out and bold. It's amazing how CBS (formerly
> Infinity) has created such a mess. Totally FUBAR.
>
> Thanks for the read.
>
 
> I hope that sometime this year, CBS Radio flips 102.7 WNEW
> to Soft AC,keeping a few of it's current DJ's like Efren
> Sifuentes and Sue O'Neil.
>
> 101.1 WCBS should flip to New/Progreesive Dance as B101-The
> Killer Bee (like it's Chicago station,but without the
> Hip-Pop and Hip-hop flavored R&B).
>


Even the Mighty Coca-Cola Company Brought back "Original Coke" within 90 days of introducing the "New Coke" that absolutely nobody asked for, liked, or listened to, err Drank!

Capable Radio Management people at CBS/Infinity? Absolutely unequivically not. Empty Suits. Period.

While they couldn't help the situation at K Rock, with Stern leaving, they replace a monster morning show with what? Drivel. The rest of the day parts? We'll see...

Three valuable frequencies... Mauled and left for dead by CBS/Infinity for the buzzards to peck at.
 
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