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WNIR Strange Lineup Today
- Thread starter wffm78
- Start date
My 87 year old grandmother noticed, then fell asleep.
and Bon Jailer is not snarky. riiight.
BTW: They named Jim Isabella to the 7pm-11pm slot today. Also known as moving the deck chairs aboard the Titanic. When their own sales people are on the streets talking about retirement or looking for a new gig based on the current lineup alone, things aren't going well.
BTW: They named Jim Isabella to the 7pm-11pm slot today. Also known as moving the deck chairs aboard the Titanic. When their own sales people are on the streets talking about retirement or looking for a new gig based on the current lineup alone, things aren't going well.
John Baylor...and others....Who would you suggest WNIR should've hired?
Because there's so much voice tracking and network programming in radio in 2012, it's not like the radio industry has 20,000 young, up and coming personalities improving their craft in the medium & secondary markets to choose from.
How do they do it at Clear Channel? Oh...they are considering eliminating local sales staffs and sales managers because so much of their revenue comes from national sales, and it's less costly to set up a google.ads type of website for local advertisers: go on-line, and place & pay for your own radio ads...and save millions in salesperson/manager costs.
Hmmmm....despite what radio folks say at conventions and in trade magazines, it seems the radio industry has become like the Titanic. Sad, but sure looks that way.
Because there's so much voice tracking and network programming in radio in 2012, it's not like the radio industry has 20,000 young, up and coming personalities improving their craft in the medium & secondary markets to choose from.
How do they do it at Clear Channel? Oh...they are considering eliminating local sales staffs and sales managers because so much of their revenue comes from national sales, and it's less costly to set up a google.ads type of website for local advertisers: go on-line, and place & pay for your own radio ads...and save millions in salesperson/manager costs.
Hmmmm....despite what radio folks say at conventions and in trade magazines, it seems the radio industry has become like the Titanic. Sad, but sure looks that way.
Tim-
My answer? I would have found a more seasoned host, with no history in the market. They lost the only show that was pulling decent numbers when Howie passed. They HAD the opportunity to rebuild. They replaced him with a CALLER. I've said Denning was a good choice for howies audience, but a missed opportunity. Jim stumbles, stammers, is uninformed of the facts, can't handle when a caller challenges him, and frankly is not very intelligent. (just like Erickson, a parody of a talk show) Bill Hall would have been a great hire, but not if attempting to change the sound.
They are only attempting to maintain, not increase or turnover their audience. Here was the opportunity to steal audience away from stations like WONE, and they blew it. These guys sound like the same old tired WNIR. There was no rebrand, no new sizzle. I'll give you an example. MIX 106.5 was dying on the vine in Cleveland. They changed the name, play about 80% of the same music and guess what happened? Their numbers shot thru the roof.
Im not sure why when we challenge what the local guys are doing, you mention clear channel or CBS or Cumulus. One has nothing to do with the other, despite your attempts. (especially sales managers and local sellers, when we are talking about programming, and you'd be surpised how little national revenue hits markets 50+.
ACME installed a load of self checkouts and laid off a bunch of employees. Was that somehow Clear Channels fault too because they started voice tracking?
My answer? I would have found a more seasoned host, with no history in the market. They lost the only show that was pulling decent numbers when Howie passed. They HAD the opportunity to rebuild. They replaced him with a CALLER. I've said Denning was a good choice for howies audience, but a missed opportunity. Jim stumbles, stammers, is uninformed of the facts, can't handle when a caller challenges him, and frankly is not very intelligent. (just like Erickson, a parody of a talk show) Bill Hall would have been a great hire, but not if attempting to change the sound.
They are only attempting to maintain, not increase or turnover their audience. Here was the opportunity to steal audience away from stations like WONE, and they blew it. These guys sound like the same old tired WNIR. There was no rebrand, no new sizzle. I'll give you an example. MIX 106.5 was dying on the vine in Cleveland. They changed the name, play about 80% of the same music and guess what happened? Their numbers shot thru the roof.
Im not sure why when we challenge what the local guys are doing, you mention clear channel or CBS or Cumulus. One has nothing to do with the other, despite your attempts. (especially sales managers and local sellers, when we are talking about programming, and you'd be surpised how little national revenue hits markets 50+.
ACME installed a load of self checkouts and laid off a bunch of employees. Was that somehow Clear Channels fault too because they started voice tracking?
Clear Channel has done and is continuing to do what many businesses are doing: replacing human beings with automation. For the businesses...it's great: in dramatically cuts costs.
As for WNIR...you have owners in their mid-to-late 50's...and hiring hosts with no local connection was the exact opposite of what they wanted to do. They...the owners....it's their decision. Did they make the right decision? Who knows. Who cares?
Me? I think it sucks...kills the true localness....human touch. To me this leads to much less brand loyalty...making such businesses cold, lifeless...and totally lowest-possible-cost, transactional. But, they aren't my businesses, you know?
Since I bought an MP3 player about 5 years ago, other than occassional WKNR/923TheFan and WCPN (NPR)...I rarely listen to radio. And, I'm in the demo that is considered heavy radio listeners.
IMHO radio content...what little there is between the music...is as awful as I've ever heard....so, I don't even try to listen any more.
As for WNIR...you have owners in their mid-to-late 50's...and hiring hosts with no local connection was the exact opposite of what they wanted to do. They...the owners....it's their decision. Did they make the right decision? Who knows. Who cares?
Me? I think it sucks...kills the true localness....human touch. To me this leads to much less brand loyalty...making such businesses cold, lifeless...and totally lowest-possible-cost, transactional. But, they aren't my businesses, you know?
Since I bought an MP3 player about 5 years ago, other than occassional WKNR/923TheFan and WCPN (NPR)...I rarely listen to radio. And, I'm in the demo that is considered heavy radio listeners.
IMHO radio content...what little there is between the music...is as awful as I've ever heard....so, I don't even try to listen any more.
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