What about 94.7 the Wolf or 94.7 the Coyote?
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WNSH To Stay Country
- Thread starter TheBigA
- Start date
iHeart still has several country Bulls on the air, so it's not time to send all the animals out to pasture yet. I remember the first Froggys with all the jocks given punny frog-related names. I don't think that's part of the Wolf package, and I know from listening to Boston's WBWL that the only bull there is in its logo.
Obviously, a name is more important than ever as that is the easy way into smart speakers and voice commands in newer cars.
There are wolves in the northeast. No so with coyotes.
The Froggy thing is clever / cute, and works in a lot of locations.
The issue is whether the name is memorable.
In Palm Springs, where there are no cattle ranches, no rodeos and no cowboys, Alpha named a station "The Bull". They could have picked a more relevant animal, but the name is memorable if somewhat inappropriate for a place that is occasionally 122° in the summer.
Where did you get that idea? Coyotes have been in the Northeast for quite a while, and are now nuisance animals. They greatly outnumber wolves, of which there are not many at all, largely due to interbreeding with coyotes and dogs.
Apropos of nothing, WOLF, a call associated with Syracuse, NY, for decades, had nothing to do with any canine. The "OLF" in the call originally stood for Onondaga Lake Front, or so I was told during my university years.
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Very similar to Entercom's WYCD: 99.5 WYCD Detroit's Country.
I said for the send off.
I did not know that, but you bring up an even better point... would you name a station after a nuisance animal? A mole, a coyote, etc? While wolves may be less common, they have a cool image. Sort of the difference between a vulture and an eagle.
But when it was a Top 40 in the 60's when I heard it often, they seemed to make good use of the image. But that was a half-century ago!
There's a professional hockey team called the Coyotes, never read or heard any complaints about the name, ditto the NBA's Hornets, even though hornets are even more of a nuisance than coyotes. Coyotes avoid confrontation with humans, but hornets are angry at the world and would try to sting a tank if it came too close. A college near where I grew up calls its teams the Gulls, which are to beaches what pigeons are to city streets.
As for WOLF, they'd dropped any canine imaging, on air or off, by the mid-'70s. I didn't know they had done so in the past. Down the dial from WOLF was lively full-service AM WHEN, which would end its newscasts with "W-H-E-N brings you news ... WHENever it happens!" But the jocks and newscasters never actually called the station "When." I suppose the potential for confusion was too great.
Or The Roach. La Cucaracha, if they flip to Regional Mexican.
The site, Northeast Radio Watch, has an article indicating there is a good possibility WNSH will continue with the Nash FM branding, even after the sale closes. It states that the only significant change may be a move from the current studios to a location used by other Entercom stations.
Perhaps Cumulus, eager to continue the brand in New York, will offer Entercom favorable terms for keeping it, and the syndicated nighttime shows. And maybe Entercom will focus on better promotion of the station, rather than trying to fix what isn't broken.
Status Quo: https://www.fybush.com/nerw-20190304/
Perhaps Cumulus, eager to continue the brand in New York, will offer Entercom favorable terms for keeping it, and the syndicated nighttime shows. And maybe Entercom will focus on better promotion of the station, rather than trying to fix what isn't broken.
Status Quo: https://www.fybush.com/nerw-20190304/
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Let me remind you of what the Entercom country format captain Tim Roberts said in my OP:
Nothing has changed from what was said on February 26th.
Which says absolutely nothing concrete. Hence the speculation, entirely appropriate.
That wasn't the point. The information that came out last week obviously formed the basis of the story linked in the post to which I responded.
That included the likelihood that they'll continue with the branding until research determines otherwise, and that they will be moving to the Entercom studios at some point.
I tend to agree that they will stay with the Nash branding for at least several months. Why rock the boat until you at east get to see what is what. They may evolve out of it. I also could see the New York Country branding if they take on more of a hotter country sound and imaging.
I agree. In fact I'd have no problem with them doing both for a time, calling themselves New York's Country Station Nash FM. No conflict.
BTW I took a trip over to the station's website and noticed that it's sort of a hybrid site, using the old Cumulus platform, but having all the specifics replaced with Entercom. for example, the copyright notice at the bottom of the page says: © 2019 Entercom Communications Corp. All rights reserved. Part of the RADIO.COM Music Network. But the appearance of the site is unchanged from when it was a Cumulus site. It hasn't actually been incorporated into radio.com yet.
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