First, they'd be branding the station with a heritage call that means something only to fans of country music that sounds nothing like the contemporary hit material the renamed WNSH would be playing, and second, the call is parked on a 1,000-watt Pennsylvania AM (with a translator).
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WNSH To Stay Country
- Thread starter TheBigA
- Start date
First, they'd be branding the station with a heritage call that means something only to fans of country music that sounds nothing like the contemporary hit material the renamed WNSH would be playing, and second, the call is parked on a 1,000-watt Pennsylvania AM (with a translator).
What's the biggest market with a Froggy? I've always associated that gimmick with small to medium markets. I can't see New Yorkers going for DJs named Lily Padd, Annie Croakley, Roger Ribbit, etc. Bush league to the max.
The one that immediately jumps to mind is #25 Riverside-San Bernardino KFRG.
They've abandoned the froggy names and just use their real first names: Heather, Pepper, and Scott.
WIVK in Knoxville uses the same frog look, since "wivik" sounds like "ribbit" I guess.
But they really promote the frog image. I have been at a number of big concerts where they were present outside with a booth and lots of talent and promo staffers, and the frog was on everything. They even took the frog van to the LA Garth Brooks concerts 18 months ago where they had a presence and the LA country station did not.
If I had to pick a brand for country in NYC, I'd go for either of these:
94.7 The Bull (Raging Bull, Wall Street; also typical name)
94.7 The Wolf (Wolf of Wall Street; also typical name)
I-95 (I don't know if it'll cause problems with WRKI)
94.7 The Apple (I'm aware WAPP used this branding for rock in the 80s)
Empire 94.7
I know Lance posted an article with domains 'registered', but I had no luck trying to find them on my own (I found New 102.7 and 106.1 The Breeze when their domains/NS/MX were registered).
94.7 The Bull (Raging Bull, Wall Street; also typical name)
94.7 The Wolf (Wolf of Wall Street; also typical name)
I-95 (I don't know if it'll cause problems with WRKI)
94.7 The Apple (I'm aware WAPP used this branding for rock in the 80s)
Empire 94.7
I know Lance posted an article with domains 'registered', but I had no luck trying to find them on my own (I found New 102.7 and 106.1 The Breeze when their domains/NS/MX were registered).
They too ditched the cute froggy names a long time ago.
And the numbers are down!
(But that is more likely due to it being run by the old Cumulus than the naming style)
I seem to recall that WCCC Hartford's jocks made an on-air party out of the station's last hours, playing the loudest, hardest classic rock they could find, including, I believe, "Highway to Hell." The listeners were angry and the staff delighted in feeding the anger as the new owners waited to flip the switch.
"Country 94.7" wouldn't be sufficient? That's all the branding a lot of very successful country stations need, especially ones in markets with no other country station.
No "radio.com" in the address?
They add that once the station/site goes live. Same happened with New 102.7.
Oh come on, this can be customized to the New York market. The line up could be Jimmy Hoppa and Toady Soprano.
Here's the full press release from Entercom.
PHILADELPHIA, PA – March 25, 2019 – Entercom, a leading media and entertainment company and one of the two largest radio broadcasters in the U.S., announced the rebrand of WNSH-FM as New York’s Country 94-7, effective immediately. The station will continue to provide the Big Apple with country hits from artists like Jason Aldean, Florida Georgia Line, Maren Morris, Luke Bryan, Carrie Underwood, Luke Combs, Sam Hunt and Lady Antebellum, among others.
“New Yorkers have a strong appetite for country music and we’re excited to continue to deliver the greatest country hits with the rebrand of New York’s Country 94-7,” said Susan Larkin, Regional President and Market Manager, Entercom New York. “We have a great team and programming in place and look forward to remaining Country's home on the biggest stage in America.”
Listeners can tune in to New York’s Country 94-7 (WNSH-FM) in New York on air, as well as nationwide on the RADIO.COM app and website. Fans can also connect with the station on social media via Twitter, Facebook and Instagram.
New York’s Country 94-7 is a RADIO.COM station. RADIO.COM is now the fastest growing digital audio app in the United States and the current leader in local sports coverage. The digital platform currently has over 300 stations and 3,000 podcasts with more added continuously. RADIO.COM is a part of Entercom.
PHILADELPHIA, PA – March 25, 2019 – Entercom, a leading media and entertainment company and one of the two largest radio broadcasters in the U.S., announced the rebrand of WNSH-FM as New York’s Country 94-7, effective immediately. The station will continue to provide the Big Apple with country hits from artists like Jason Aldean, Florida Georgia Line, Maren Morris, Luke Bryan, Carrie Underwood, Luke Combs, Sam Hunt and Lady Antebellum, among others.
“New Yorkers have a strong appetite for country music and we’re excited to continue to deliver the greatest country hits with the rebrand of New York’s Country 94-7,” said Susan Larkin, Regional President and Market Manager, Entercom New York. “We have a great team and programming in place and look forward to remaining Country's home on the biggest stage in America.”
Listeners can tune in to New York’s Country 94-7 (WNSH-FM) in New York on air, as well as nationwide on the RADIO.COM app and website. Fans can also connect with the station on social media via Twitter, Facebook and Instagram.
New York’s Country 94-7 is a RADIO.COM station. RADIO.COM is now the fastest growing digital audio app in the United States and the current leader in local sports coverage. The digital platform currently has over 300 stations and 3,000 podcasts with more added continuously. RADIO.COM is a part of Entercom.
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