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WNSR's Been Busy

J

jetfli

While I wasn't paying attention, WNSR has been busy building on its reputation as the little sports station that could. Far overshadowed in the market by The Zone, WNSR continues to do a lot with an AM signal in the face of big competition and without a huge corporation behind it.

To their staple shows featuring Greg Pogue, David Coleman, Bill King, Joe Biddle, and Thom Abraham, they've added a local weeknight show with a couple of 20-somethings, Henry Nichols and Jeff Thurn; a couple of local weekend shows, Gridiron 365 with Nashville's Brad Reed and Tim Swift, and The Golf Zone with Jack Craw (which yes, used to be on the Zone); and a couple of syndicated offerings, Into the Night with Tony Bruno weeknights, and Southern Bass Radio on weekends with Thom Abraham.

Not bad for small company AM living in the shadow of a big FM sports bruiser...
 
and the 560 signal ain't too bad all things considered...night signal is okay out by Percy Priest...surprised me
 
Inspiration to my small AM Sports station down I-65..... Can do.... When I pop up from C'bia-Spring Hill, I tune in and stay there.. Tom is a favorite... Considering all the problems they had getting on the 'NAZ-WENO tower and limted wattage due to a cross-IF problem with the nearby control tower at BNA (airport).. the 125 or so watts, on a low band AM covers nicely... Long wavelength... Real radio.... Great niche.... Wonder if PPM will help show loyalty of some die hard listeners... To Randy and the crew (top mangement down), thanks for the enjoyment....
 
I enjoy listening to the guys on there...Greg, Bill, Biddle, and Thom Abraham. I know the first three and find them very knowledgeable and an ability to explain to people like me who don't know nearly as much. I enjoyed Thom's style the first tiime I heard him and was glad when he showed up on WNSR. I have met him, but don't know him like the others.
I do have a bit of a problem picking them up here in Sumner County.
 
While I applaud WNSR for being locally oriented and give them an A for effort, the bottom line is that according to Arbitron they have basically no listeners.
 
Okay, I guess I need to comment here.

Jetfli: Thanks for noticing. Ted and the guys work at it 24/7 and it's truly nice to read comments like yours.

Bud: I don't think we've ever met (unless it was at Radio 65 in the old days), but I've always been a fan.

Hey, Chris: Would you let Brian know that while I do appreciate his applause, the true bottom line is whether or not the business makes a profit? I can't explain Arbitron. I stopped trying at some point back in the '70s, but I can say that: a. WNSR does make a pleasant profit. (and) b. The listeners are a very loyal and active bunch and the advertisers see the results of same.

And, lastly, Skipper: A sincere thanks for the kind words. And just to let you know it really is me, that building on Washington Avenue used to be a dentist's lab. Congrats on the Duck.
 
Randy Bell said:
...the true bottom line is whether or not the business makes a profit? ... WNSR does make a pleasant profit... The listeners are a very loyal and active bunch and the advertisers see the results of same.
Click to expand...

Sometimes, the best and most viable thing to do with an AM stick is put a sports format on it. If anything, there is the possibility of advertising revenue. Of course, 106.7's sports format went nowhere, but that's a horse of a different color...
 
DToTheJ said:
Randy Bell said:
...the true bottom line is whether or not the business makes a profit? ... WNSR does make a pleasant profit... The listeners are a very loyal and active bunch and the advertisers see the results of same.
Click to expand...

Sometimes, the best and most viable thing to do with an AM stick is put a sports format on it. If anything, there is the possibility of advertising revenue. Of course, 106.7's sports format went nowhere, but that's a horse of a different color...
Click to expand...

Maybe relocate to the Gaylord hotel when Cumulus takes over WSM? With all the local programs it might be one of a few that people can enjoy watching live
 
Tibbs2 said:
Maybe Scott could simultcast in Gallatin.
Click to expand...

IF Scott would consider working something with them in Gallatin, I'd consider the same in Columbia-Spring Hill (with an added service coming on, soon).. We got local sports, 'Bama and the Preds, and I would consider something when we are not doing those.... I am begining to like SNR as much as the overkill hype on my Fox Sports Radio feed... As long as we could do local stuff when called for...
 
Sports talk is an interesting format and very unique sell.
Look at Atlanta. 790, the zone, billed around 11 million again last year

680, the fan, does around 10 million dollars year after year.


Neither have great signals.
Neither have great ratings.
Both are edgy, entertaining, and emotionally connected to the head of sports addict.

Certainly Atlanta has more opportunities for remotes, parties and professional intereting teams to be caught up in...but the sales guys at those stations make contacts and find revenue sources from bars, remotes at bars, and tie in with sports outlets and quietly pull in more revenue than many stations with higher ratings. I don't know what the flow or even potential is here but agree with Randy Bell, advertisers who are loyal to sports talk don't sign contracts based on monthly jumps in the Arbitron. They want to see people buying a Bud and sports radio is an active crowd for sure.
 
1 Arbitron is a joke anyone with an ounce of integrity knows that NO station that doesn't subscribe to Arbitron gets "any" ratings. It is criminal how they operate.
2 The night show on WNSR isn't very good. The rest is pretty good especially the morning show.
 
Randy Bell said:
Okay, I guess I need to comment here.

Jetfli: Thanks for noticing. Ted and the guys work at it 24/7 and it's truly nice to read comments like yours.

Bud: I don't think we've ever met (unless it was at Radio 65 in the old days), but I've always been a fan.

Hey, Chris: Would you let Brian know that while I do appreciate his applause, the true bottom line is whether or not the business makes a profit? I can't explain Arbitron. I stopped trying at some point back in the '70s, but I can say that: a. WNSR does make a pleasant profit. (and) b. The listeners are a very loyal and active bunch and the advertisers see the results of same.

And, lastly, Skipper: A sincere thanks for the kind words. And just to let you know it really is me, that building on Washington Avenue used to be a dentist's lab. Congrats on the Duck.
Click to expand...
Ted works hard? OK.
 
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