WNTA Rockford - What happened?

[illinoisinsider]

If anyone saw the ratings release today, the station's 12+ dropped from a X.X to a X.X? That's incredible, even in this fragmented world.

Since I don't live in Rockford, maybe you can shed some info. They were bought by Maverick Media of Connecticut. Who are they? Who's the main guy at the corporate helm?

Who's the GM at WNTA? The GM isn't listed on the station web site.

I heard they dropped music and went all talk, a lot of it syndication. The music couldn't have carried their cume to that degree, on AM?

This inquiring mind would like some intelligent insight.

***Edited by Moderator--Arb. numbers are not allowed in the posts***<P ID="edit"><FONT class="small">Edited by Shizam on 01/28/06 02:57 PM.</FONT></P>

 

[tmesser]

> I heard they dropped music and went all talk, a lot of it
> syndication. The music couldn't have carried their cume to
> that degree, on AM?

I doubt the music is the problem. How much local talk is still airing on the station? I'm under the impression it's not much.

 

[fartman]

> > I heard they dropped music and went all talk, a lot of it
> > syndication. The music couldn't have carried their cume to
>
> > that degree, on AM?
>
> I doubt the music is the problem. How much local talk is
> still airing on the station? I'm under the impression it's
> not much.
>
Bring nack the groovin hits!!