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WNUW ratings dive

C

ciao99

Guest
Hi, I haven't been to Philly in 2 years. I'm hoping someone can comment on the ratings dive of WNUW. I see it's march'09 rating is about 1/3 of it's Dec'08 performance. What is up?
 
Exact same thing used to happen to Sunny 104.5. Its highest ratings were in the winter. The one year WSNI did all-Christmas and B101 didn't, Sunny 104.5 beat B101 in the ratings
 
What PD would say no to triple the ratings for 2 months? In most markets, AC stations that didn't go all-Christmas had dropped in the ratings if there was a competing station that played Christmas music. The Christmas music boost is the reason why Sunny 104.5 stayed on the air so long. Its initial purpose was to not try to be #1, but to knock down WBEB and WOGL to make WDAS the #1 station. Then WRNB came along to take away WDAS's audience. Then Sunny got blown up one summer day for a Spanish format that failed, and now it's alternative rock and doing better than Sunny or Y100 ever did.

It seems weird to be talking about Christmas music when it's almost 90 degrees outside (however, there was one station in St Louis that started playing Christmas music on an 85 degree day in early October)
 
mjb1124 said:
Someone played "Last Christmas" on my college's station yesterday. :-\
WCBS 101.1 plays a Christmas song when the temperature passes 101 degrees, so if the high is 110, you'd hear 2 Christmas songs that day.
 
Speaking of Christmas music, if you're feeling hot outside and want to hear some holiday songs, listen to http://www.1055kjzn.com/
They're stunting with Christmas music till Friday. Their music mix sounds similar to Sunny 104.5.
 
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