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WOBM-AM switches to News/Talk

And where is the "news" in any of this? Standards to right-wing talk? From people over 70 to people over 65. Do they think that will help sales. Like bailing out of plane with engine failure to land on a ship that just hit an iceberg.

I really miss Millennium. Townsquare bean counters strike again.
 
Have you been to Lakewood and Toms River? It's one big retirement community. Regardless of what this station programs, it's DOA.

In fact, I'd expand that to all of New Jersey AM radio. Stick it with a fork.
 
I've been there. From what I saw it's one big Hasidic community. Sort of Bed-Stuy or Williamsburg with less population density. On the plus side, they have Hebrew National hot dogs at the Blue Claws games (but not Friday night or Saturday day games).

You mean AM radio is alive some place outside New Jersey? Like Cicely, Alaska?
 
I have long felt that this area needed a news/talk format of its own. Personally, I wish it would have come at the expense of one of the myriad stations that play Katy Perry / Taylor Swift / Maroon 5 all day, every day, but we'll take what we can get. It also would have been nice if we got it on a station that reaches southern Ocean County, but oh well. There are several stations in the market to our south that do this type of format very well (WOND in particular comes to mind with its wide variety of programming). I hope that this station will have a decent amount of local programming, and really hope they will add someone like Michael Savage to the lineup. Either way, this is a welcome addition to a radio dial that, with few exceptions, is a wasteland of extremely dull and tired programming. And of course, I know it's been said before, but here's to hoping that with Memorial Day weekend on the horizon (a popular time for format switches), one of those many "adult" stations that play the exact same rubbish (IMO, any adult that actually listens to that Perry or Swift swill is rather immature, but I digress) will convince those of us disillusioned with terrestrial radio to give it another shot.
 
Maybe the company thinks local talk programming is not needed since they already offer "not New York, not Philadelphia."
 
FredLeonard said:
Maybe the company thinks local talk programming is not needed since they already offer "not New York, not Philadelphia."
Click to expand...

Exactly. If I were running the place, I'd simply use all these pipsqueak AMs as repeaters for NJ101.5. That's the mother ship. There are parts of South Jersey that can't receive it, and they do probably the best job of anyone covering the state news. And IMHO, their talk shows are much better than any of the syndicated crap they'll be running.
 
The problem is that, although Monmouth-Ocean could probably use a good news or news/talk station, WOBM-AM is NOT it. Will they be doing local news? NO. Will they be local talk? NOT MUCH. So what's the point? (Remember how well WOBM-FM used to do in Ocean County when they did local newscasts at the top and bottom of the hour back in the 1980s? Everyone listened -- and it was NOT for the music.)

I'm curious if WOBM-AM is having to pay for Limbaugh like many others stations do.
 
It's curious that Clear Channel is willing to let an Ocean County station cut into WOR's audience for these shows. Even curiouser that they would give the show to a station in order for them to do it.

Unless.... Rush's sales are declining and Clear Channel/Premiere's response is to get the show (and its stable mates) on as many sticks as possible. Cutting deals. Cutting station fees and maybe even paying stations to play the shows.
 
FredLeonard said:
It's curious that Clear Channel is willing to let an Ocean County station cut into WOR's audience for these shows. Even curiouser that they would give the show to a station in order for them to do it.
Click to expand...

Two very different markets. WOBM's signal is very narrow.
 
TheBigA said:
Two very different markets. WOBM's signal is very narrow.
Click to expand...

Back when WOR and WABC numbers were published for the Monmouth-Ocean market, they did quite well. Are you saying Clear Channel considers WOBM irrelevant and not a threat? Since the New York stations no longer buy the Monmouth-Ocean book, are you saying they no longer want to sell themselves as regional presences?

Curious that Townsquare doesn't buy the M/O book either.
 
FredLeonard said:
Since the New York stations no longer buy the Monmouth-Ocean book, are you saying they no longer want to sell themselves as regional presences?
Click to expand...

It's not up to me to be their spokesperson, but that would appear to be the case. I doubt very much they have an office there with a salesperson.
 
TheBigA said:
It's not up to me to be their spokesperson, but that would appear to be the case. I doubt very much they have an office there with a salesperson.
Click to expand...

Not what I asked. There are many companies doing business throughout the Tri-State metro area, which includes Monmouth and Ocean counties. They would be regional clients, not local. But WOR would sell them to regional clients (or national clients) as part of their audience. And they wouldn't have an M/O local sales office for such clients.

What's next? Putting Rush, et al on a Long Island station? Fairfield County? Hudson Valley?
 
This is a Premiere decision, not a WOR decision. Yes they're owned by the same company, but they operate independently. Perhaps a signal window opened when those shows moved from WABC to WOR. Or Cumulus had the right to an exclusive that WOR doesn't have. Otherwise, this might have happened sooner.
 
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