Saga Columbus WODB drops "Oldies" from it's name and becomes "B107-9, Classic Top 40". Same positioner that Tom Kent's Hall of Fame Coast to Coast uses.Initially I bristled at it. After thinking it through....not bad. At least the station is still "oldies" per it's playlist. For marketing and sales, Classic Top 40 doesn't sound so old. Same for many other oldies stations who are reporting as "classic hits", but are still oldies.
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WODB/Oldies 107-9 drops "Oldies"
- Thread starter VODood
- Start date
I changed my station comment:http://h1.ripway.com/radiousa/oldies.htmlSo i need a Classic Top 40 page now? 
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OldiesCat1
Guest
"Oldies"
Anybody who's still whining about dropping of the brand name "Oldies" needs to catch up with the real world. It's this kind of thinking that has the Oldies format in so much trouble. If you want to continue to appeal mainly to 60+ listeners, knock yourself out-- just don't expect to generate any revenue.In other words: get over it. Oldies radio as it was in the late '80s and early '90s is DEAD.
Anybody who's still whining about dropping of the brand name "Oldies" needs to catch up with the real world. It's this kind of thinking that has the Oldies format in so much trouble. If you want to continue to appeal mainly to 60+ listeners, knock yourself out-- just don't expect to generate any revenue.In other words: get over it. Oldies radio as it was in the late '80s and early '90s is DEAD.
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wmgcbs
Guest
The station sounds so much better with the new name and slogan. It's something different, and I give them credit for freshening their sound. New jingles sound great --- sounds like various JAM stuff -- also fresher than their previous Tony Griffin jingles which WAY too many oldies stations are running.
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OldiesCat1
Guest
"Oldies"
Wow- those were glowing examples of influential and successful Oldies stations. Do you really think anybody on these boards would see that and say to themselves, "golly, I didn't realize these big bastions of Oldies radio were rated that high in their markets. Maybe we should all follow THEIR lead!"."Oldies" is indeed a dirty word if you're trying to bring 40-somethings into the format. And, if you're NOT trying to do that, your average audience age is likely 60+ and you have no shot in hell of generating any significant advertising revenue.Follow along now, please:a) head out of the sandb) it's 2006c) radio stations, like any business, are in business to be profitabled) advertisers are making virtually ZERO 55+ buys these days
Wow- those were glowing examples of influential and successful Oldies stations. Do you really think anybody on these boards would see that and say to themselves, "golly, I didn't realize these big bastions of Oldies radio were rated that high in their markets. Maybe we should all follow THEIR lead!"."Oldies" is indeed a dirty word if you're trying to bring 40-somethings into the format. And, if you're NOT trying to do that, your average audience age is likely 60+ and you have no shot in hell of generating any significant advertising revenue.Follow along now, please:a) head out of the sandb) it's 2006c) radio stations, like any business, are in business to be profitabled) advertisers are making virtually ZERO 55+ buys these days
Most of the stations playing "Real Oldies" are not the leading stations in their city. In Cincinnati, we have WGRR, which recently switched to "Cincinnati's Greatest Hits", and the new AM oldies outlet WDJO. I don't believe GRR could make much money if their playlist was the same as it was five, six, or seven years ago. WDJO has nothing to lose by going after a small segment of the advertising dollars, and this appears to be very local businesses, and the overhead for DJO is probably very small compared to GRR. The jocks on DJO all have other sources of income, and can VT a four hour show in about an hour, whereas those on GRR are probably working at GRR as their main source of income. The small AM stations can play oldies; however, if faced with the same budgets that larger stations have, the oldies music would disappear in a heartbeat, because the money from the advertising industry has to go to the product demographic, and 50/60s music of today is much like the standards formats of five or ten years ago, drawing a small segment of total listeners.
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OldiesCat1
Guest
all these Real Oldies stations are good for is the few hanger-on types who will listen to nothing but Oldies. That number has proven to be very small.
Quite true. My oldies webstream, CapitalRadio.us, plays a mix of 60's through 80's tracks during the day and has proven to be quite popular. Many listeners have emailed to say they "discovered" my station when their local stations changed or "tweaked" their format. I also play a mix of 50's through 70's music on the station's Retro Weekends to give people the do-wop and late 50's / earlier 60's songs that rotate less during the week.Some say the term "Oldies" may be dated, and in some people's mind this is a very real concern. If done right an oldies-based station can play 80's songs, have a very listenable format and offer advertisers something worth spending their money on. I have a True Oldies Channel affiliate by me and the station is pretty much an afterthought - it's in a closet-sized studio and is considered a "bonus add-on" when the salespeople from their bigger A/C formatted FM or full-service AM sell ads.I also live near a 50kw A/C formatted FM that also plays "safe" oldies and they've been a ratings leader for a good long time.just my 2 centsBillmajicjim said:
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