If it's All News Then it Has to be ALL NEWS 24/7.
You may buy into WBZ's programming strategy, and repeat it on the radio boards like a parrot,
but not everyone get's up at 5:00 AM and goes to bed at 9:00PM. News happens non stop, and when I want up to the minute world, national and local news, traffic, sports and weather ( reported live), I can't get it on WBZ between 8:00PM and 5:00 AM When I want it.
BTW, I know generally of how the business of commercial radio works, so there is no need to tell me that it's expensive to run a 24 hour news operation.
How cheap is it to run a 14 hour news operation?
On the weekend, there's been an obnoxious increase in paid programming, and when those infomercials come spewing out of 1030, at peak hours I might add, I can't even get a damn traffic report, or time check. Twice I had to call * 1030, not to report a tie up, but to find out how long I'll struck in one.
WBZ is News/Talk, but not all news. 1010 WINS is all news...but I like WBZ's angle better. After 8pm, I know what happened, and I just want to talk about what happened.
CBS will not blow up a perfectly profiting radio station in order to simulcast the content/spots of another station in this market - as long as that station is profiting. If you do that, you lose an additional frequency to sell, and whatever ratings you think you'll gain will not offset the revenue you lose.
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