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WOGL Duck and Cover---WODS BOSTON BEING BLOWN UP TODAY

Another CBS train wreck in the making in Boston. WODS--identical format to WOGL gets sent to HD 2 land today at noon and replaced by Pulse music. All on the air people have been let go. WODS got a solid 6 share and has been around for 25+ years. You would think CBS would learn after a while. CBS seems to be getting rid of the oldies stations-sure hope that doesnt happen in Philly!
 
WOGL had some of their best ratings in years. I don't think CBS will tamper with them. I'm listening to the farewell show on WODS now. They are playing songs they probably haven't played in years. At least the jocks are getting the chance to say goodbye.

Boston also has WROR. while not as "classic oldies" for lack of a better term sounding as WODS, they do play similar music. In Philly, WOGL is the only game in town.
 
WOGL just finished in 1st place in the 12+ ratings, and is always in the top 10. They aren't gonna blow it up, especially with the so called competition Larry Mendte is giving them during AM drive.
 
WODS was 9th place 6+ in the last PPM with a 4.4 share. That's not that great, especially in comparison to WOGL. That is the first classic hits station CBS has flipped in years.

Format flips happen all the time, and I think WODS is an isolated situation, like most flips - I don't think it's going to start a national trend.
 
KYW will stay on 1060 am, period, despite the signal issues in some areas. I don't care what anyone says.
 
I think it's very possible that WOGL will be replaced on 98.1 by a simulcast of either KYW-1060 or WPHT-1210.

But it won't be happening soon. That day is still a while off. I'd be stunned if it happens within the next year or two.
 
Joseph_Gallant said:
I think it's very possible that WOGL will be replaced on 98.1 by a simulcast of either KYW-1060 or WPHT-1210.

But it won't be happening soon. That day is still a while off. I'd be stunned if it happens within the next year or two.
KYW before WPHT. WPHT for the most part already has moved to FM on WWIQ. Rush had a lot to say today on FM. Sean does too!
 
Totally different situation in Boston. WODS was a middle of the pack FM with direct format competition from WROR. Billing has been a problem there for years, outside of the 6 week boost it got each year going all Christmas. Even with the format tweaks they've made there(adding more 80's & thinning out the 60's), they had a huge 55+ audience, and the agencies didn't want to buy it. It was assumed (like with WOGL) that WODS would eventually simulcast WBZ-AM. CBS saw a different opportunity.

CHR is by far the dominant format in Boston, with both Kiss 108 and sister Jam'n 94.5 (rhythmic CHR) regularly in the top three overall stations, both in cume and share. Eventually someone was going to take them on. There was too much agency money going their way. Philly really doesn't have one dominant format, as News, AC, Classic Hits, Urban AC, Rock and occasionally CHR take up residence in the market's top 5 stations. WOGL has done well in recent years. There really isn't a glaring format void here right now, so I don't think anything changes at 98.1 anytime soon....
 
^ Exactly. Boston was, IIRC, one of CBS's weakest classic hits markets. WODS was a good CBS classic hits station (heck, they're all good...no, great), but not exactly their absolute best.

CBS still has plenty of healthy classic hits stations. KOOL/Phoenix, KLUV/Dallas, WRBQ/Tampa, WOCL/Orlando, WOMC/Detroit, WCBS/NYC, KRTH/LA, not to mention WOGL. All do well. I don't think it's any setback or threat to the format like the flips of WCBS, WJMK, etc. in 2005 - just a case where an operator saw a better opportunity with a different format, which is very common.
 
I bet if Wired 96.5 wasn't around WOGL would have been blown up to pieces. The only thing keeping OGL around is the good ratings. But they have to be fairly old listeners, even as WOGL has added more and more 80's music. This is something to keep an eye on.
 
BobSmolarek said:
I bet if Wired 96.5 wasn't around WOGL would have been blown up to pieces. The only thing keeping OGL around is the good ratings. But they have to be fairly old listeners, even as WOGL has added more and more 80's music. This is something to keep an eye on.

Ben saved WOGL in 2005, and Wired saved WOGL in 2012. WCBS-FM in NYC is CBS's highest biller, so that's not going anywhere. CBS also chose not to go after 106.9 for a KYW simulcast. 92.3 Now in NYC might flip to WFAN sports, but that's less likely with the new morning show hire and immediate replacement of Chunky at night.
 
Yes, WOGL is destined to be spoken word. It will either be KYW or WPHT - the determining factor will be the success or failure of WWIQ - early on the station has already done better that Merlin properties in New York and Chicago.
 
The talk-to-FM migration is going to be tough in larger markets, where owners have a lot of AM's but not enough underperforming FM's to put them on. Like in NYC - if CBS wants all three of their AM's on FM eventually, they'll have to sacrifice their three music stations which will greatly limit the music variety there on the radio. Same for Cumulus - WPLJ will have to be sacrificed if they ever want WABC on FM.

WOGL is so successful though, way more than WODS was, it would be a shame if it was eventually replaced - this is a long shot, but I wonder if CBS eventually tried to put KYW or WPHT on FM, if they'd sell the intellectual property of WOGL to another company, assuming it was still successful? Has that ever been done? It might bring them some money - would be like continuing WOGL, but a different company doing it on a different frequency.
 
Nick said:
BobSmolarek said:
I bet if Wired 96.5 wasn't around WOGL would have been blown up to pieces. The only thing keeping OGL around is the good ratings. But they have to be fairly old listeners, even as WOGL has added more and more 80's music. This is something to keep an eye on.

Ben saved WOGL in 2005, and Wired saved WOGL in 2012. WCBS-FM in NYC is CBS's highest biller, so that's not going anywhere. CBS also chose not to go after 106.9 for a KYW simulcast. 92.3 Now in NYC might flip to WFAN sports, but that's less likely with the new morning show hire and immediate replacement of Chunky at night.

I'm a bit confused... how did WBEN/WRDW save WOGL?
 
cg41386 said:
Nick said:
BobSmolarek said:
I bet if Wired 96.5 wasn't around WOGL would have been blown up to pieces. The only thing keeping OGL around is the good ratings. But they have to be fairly old listeners, even as WOGL has added more and more 80's music. This is something to keep an eye on.

Ben saved WOGL in 2005, and Wired saved WOGL in 2012. WCBS-FM in NYC is CBS's highest biller, so that's not going anywhere. CBS also chose not to go after 106.9 for a KYW simulcast. 92.3 Now in NYC might flip to WFAN sports, but that's less likely with the new morning show hire and immediate replacement of Chunky at night.

I'm a bit confused... how did WBEN/WRDW save WOGL?
I think the idea was that in 2005, WOGL could have been flipped to Jack-FM along with some of CBS's other oldies stations had Ben not been adult hits. In 2012, if Wired weren't doing Rhythmic CHR, CBS could bring its AMP or NOW format to WOGL to compete with Q.
 
carolinaradio said:
cg41386 said:
Nick said:
BobSmolarek said:
I bet if Wired 96.5 wasn't around WOGL would have been blown up to pieces. The only thing keeping OGL around is the good ratings. But they have to be fairly old listeners, even as WOGL has added more and more 80's music. This is something to keep an eye on.

Ben saved WOGL in 2005, and Wired saved WOGL in 2012. WCBS-FM in NYC is CBS's highest biller, so that's not going anywhere. CBS also chose not to go after 106.9 for a KYW simulcast. 92.3 Now in NYC might flip to WFAN sports, but that's less likely with the new morning show hire and immediate replacement of Chunky at night.

I'm a bit confused... how did WBEN/WRDW save WOGL?
I think the idea was that in 2005, WOGL could have been flipped to Jack-FM along with some of CBS's other oldies stations had Ben not been adult hits. In 2012, if Wired weren't doing Rhythmic CHR, CBS could bring its AMP or NOW format to WOGL to compete with Q.

Ahh. I figured that was what was meant about WBEN, I wasn't sure about WRDW.
 
carolinaradio said:
The talk-to-FM migration is going to be tough in larger markets, where owners have a lot of AM's but not enough underperforming FM's to put them on. Like in NYC - if CBS wants all three of their AM's on FM eventually, they'll have to sacrifice their three music stations which will greatly limit the music variety there on the radio. Same for Cumulus - WPLJ will have to be sacrificed if they ever want WABC on FM.

WINS, WCBS-AM and WFAN all still get ratings and make money. CBS is not moving them to FM, reducing their effective number of stations in NYC from 6 to 3, until that is no longer the case.

NYC is the exception to the rule that AM is dying. Their signals are so strong that they don't have the problems other cities have.

I think there's going to be a domino effect that hits KYW in Philly, now that WIP, WPEN, the Phillies, and conservative talk are all on FM. KYW is really the only thing left on AM (how much of a factor WPHT will continue to be remains to be seen), and people might stop going over to AM just to hear it.
 
aindik, I think you bring up a valid point. As there are now way fewer reasons to tune in AM, it will hurt WPHT and KYW. And now that the 1210 line-up has moved to FM, it is going to hurt AM in general in Philly.
 
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