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WOGL Playing Christmas Music

I noticed on Thanksgiving and over the weekend, that WOGL was playing 1 Christmas song an hour all the way through Monday and now they have stopped playing this.
Is this a result of B101 playing Christmas music? The only reason I ask, I love Christmas music, but also like how it was done on CAU FM, when they played 1 Christmas song from Thanksgiving to the end of that week and then, they added 2 the following week and and then 3 and so on until Christmas Eve they would do all Christmas for that day and Christmas Day.
Any ideas?
 
There is probably no harm to them to have tossed in a dash over the holiday weekend. Wasn’t around, so just asking: did they cross-promote the B’s full-time Christmas-palooza?

I well recall the gradual building up approach, but that ship mostly sailed years ago. Some time back, Ben also sprinkled in the occasional holiday tune. No real build up I could tell, just a random song now and then.

But of course 98 not going all Christmas is a result of the acquisition of the B.
 
I did hear them cross promote, but only listened here and there. They played the most popular ones that was somewhat newer in nature. Mariah Carey, Wham's Last Christmas, Paul McCartney - Wonderful Christmas Time, John Lennon's - Happy Christmas...War is Over etc.
 
I did hear them cross promote, but only listened here and there. They played the most popular ones that was somewhat newer in nature. Mariah Carey, Wham's Last Christmas, Paul McCartney - Wonderful Christmas Time, John Lennon's - Happy Christmas...War is Over etc.

Released 48 years ago, that song is only eight years more recent than "Do You Hear What I Hear" and 13 years more recent than "Rockin' Around The Christmas Tree." Would the words "somewhat newer" be applied to such a song in any other genre? (OK, classical, but I mean popular genres.)
 
And Mariah & Wham aren’t exactly new at this point. The relative comparison to Bing, Frank and Dean is understood, but even still, those songs fit entirely into WOGL’s scope.
 
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