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WOGL Playlist

A

AM/FMRAINMAN

This has been the longest I can remember that WOGL has gone without changing up the playlist. I guess this has worked for them, since they are number 1 in the ratings for 2 straight months. I remember in years past they changed the playlist quarterly and then biannually. I guess they are going to ride this out until they start to decline in the ratings.

What will be interesting is the holiday season as both More FM and WOGL typically go all Christmas/Holiday Music in November. I think since they are both owned by Entercom, that More FM will do this and WOGL will keep their same playlist and sprinkle in these one per hour. Any ideas???
 
Another thing I have noticed is, that most of the Entercom Classic Hits stations have adjusted their playlist to mimic WOGL's. Sunny 105.9 in Orlando used to play a much wider variety of 80s and then now pretty much play the same songs as WOGL. The only two stations that seem to have more freedom are KRTH in Los Angeles and WCBS in NY.
 
AM/FMRAINMAN said:
What will be interesting is the holiday season as both More FM and WOGL typically go all Christmas/Holiday Music in November. I think since they are both owned by Entercom, that More FM will do this and WOGL will keep their same playlist and sprinkle in these one per hour. Any ideas???
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No way Entercom's gonna do Christmas on both 98.1 and 101.1. Everyone in the Delaware Valley knows 101.1 is the Christmas station so it's a no-brainer that More FM keeps the tradition alive. I wouldn't be surprised if WOGL completely ignores Christmas. And unless someone's planning a format change for January, no one else is gonna do it (iHeart doesn't really have a station where all-Christmas would fit and Beasley's not gonna put it on BEN), so we can expect More FM's Holiday book this year to be YUUUUUUUUUUGE. (I wouldn't blame Urban One for giving all-Christmas a whirl on WRNB but I certainly wouldn't expect it to have much of an impact.)

I wonder though if Entercom's got any different thinking for when to start the Christmas music. Depending on how early/late Thanksgiving is, it's historically been very easy to guess when 101.1 will flip (despite the bogus survey where they pretend they care what date the listeners want it). Applying old-world thinking, I'm thinking they'll do it around November 19. But maybe the old-world thinking doesn't apply anymore.
 
The winning way is to devote 75% of your playlist to the tried and true best of the best but wisely use that 25% to play the songs that are on level b, once in awhile throw in that c(oh wow Wednesday's on CBS-fm). I'd say that 75% of that 80s prime playlist is the same songs in every market and don't change but testing is worth it for that 25% and to find the right secondary titles to keep things interesting. Also, sure kill it in the drivetimes but outside of those is where you have less cume but greater tsl, that's where you need to expand a little. btw, let's not exaggerate this again to make a point that really has nothing to do with what I've actually said here-thanks.
 
AM/FMRAINMAN said:
Another thing I have noticed is, that most of the Entercom Classic Hits stations have adjusted their playlist to mimic WOGL's. Sunny 105.9 in Orlando used to play a much wider variety of 80s and then now pretty much play the same songs as WOGL. The only two stations that seem to have more freedom are KRTH in Los Angeles and WCBS in NY.
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KRTH plays 300 to 310 different titles in a 7 day period. WOGL plays just under 500. Different stations, different markets.
 
AM/FMRAINMAN said:
The only two stations that seem to have more freedom are KRTH in Los Angeles and WCBS in NY.
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Framing things as "freedom" is not accurate. The stations, as David notes being in different markets, operate with a common mission. How. exactly, they customize their approach within the format for those markets is not indicative of one having "more freedom" than another. Different audiences and can yield different data.
 
What works in LA won't work in Orlando or Philadelphia. End of story.
 
Hi David. Do you know how many different titles WCBS 101 in NY play in a 7 day period? I check their playlist and it sees that it changes weekly if not daily. Just wondering why this would be the case but other stations do not freshen up their playlist like CBS-FM. Thank you in advance.
 
AM/FMRAINMAN said:
Hi David. Do you know how many different titles WCBS 101 in NY play in a 7 day period? I check their playlist and it sees that it changes weekly if not daily. Just wondering why this would be the case but other stations do not freshen up their playlist like CBS-FM. Thank you in advance.
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CBS FM plays about 90% or more the same songs every week. There are a few that rotate as slowly as every 8 to 10 days, and a few that play and rest and come back a few weeks later, but what you hear in a single week is actually nearly the entire library.

Average week: 600 songs played one time or more. Average month, about 800 songs total. That means there are perhaps 300 songs on very slow rotations. Most of these "extras" seem to play late at night or overnights, and are there for fill in light commercial hours. In fact, the songs played during all of August between 6 AM and 7 PM are 602 in total. In one week, they are just under this.

Gold based stations generally revise their playlist when they do a music test, which is once or twice a year.
 
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The most likely explanation for AM/FMRAINMAN's observation is a category that rotates every 2-3 days. If you carefully schedule, even a frequent listener won't hear those songs more than once a week.

For example, "I'm the Only One" - Melissa Etheridge played during the 9pm hour today on CBS-FM. Maybe it will air again at 3am Friday and 10am on Sunday. The odds any one listener is tuned in at all of those hours is pretty low.
 
Melissa Etheridge??? that sounds 90's to me! She occasionally pops up on the 90's Channel. I wonder if Natalie Merchant is getting any airplay. :cool:

I still don't know why KRTH "dumped" all those 90's tracks, they would have helped add texture to the playlist and delayed the repetition. In this day and age, I can see KRTH being an 70's, 80's, and 90's based station. You can start the playlist at say 1970, (if those early 70's tunes are still on there) and stop the playlist at maybe say 1993? 1994? 1995? I'm kinda stuck here :)

I'm sorry, but rotating 800-888 songs is much better than rotating 300-310 songs. During the Jay Coffey era, KRTH played like what, 415 songs? it could have been 480, maybe 500?
 
ATSFGuy said:
Melissa Etheridge??? that sounds 90's to me!
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And as classic hits formats move out of the 70's, they will play more 90's songs.
 
ATSFGuy said:
"Strike It Up" by Black Box came out in 1991, would that be playable today?
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If is passes a music test with the station's audience, yes!
 
ATSFGuy said:
I still don't know why KRTH "dumped" all those 90's tracks, they would have helped add texture to the playlist and delayed the repetition. In this day and age, I can see KRTH being an 70's, 80's, and 90's based station.
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Probably experimentation of "new" oldies / classics. They will probably re-phase them in over time as they unfortunately dump what little 70's they have left.
 
ATSFGuy said:
I'm sorry, but rotating 800-888 songs is much better than rotating 300-310 songs. During the Jay Coffey era, KRTH played like what, 415 songs? it could have been 480, maybe 500?
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Yeah, I agree. That pre 2005 period was a near-disaster for that station. It seemed I tuned out more times than I could ever recall back then before Kaye saved the day for a year or so.

I mean, how many times could one tolerate "Unchained Melody" or "It's the Same Old Song"? Great tunes, but.....
 
oldies76 said:
Probably experimentation of "new" oldies / classics. They will probably re-phase them in over time as they unfortunately dump what little 70's they have left.
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They only have 47 50's songs left, out of 350 on the playlist. They also have their best PPM ratings ever.
 
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