And if the station using those fakers happens to be a country station, and that station is anywhere in the Northeast, you can be sure that the people raving about the station will sound as though they'd never spent a day in your state. IHeart even uses them during morning and evening drives on some stations, shifts that feature local jocks. I'm sure there are thousands of people in Hartford or Springfield or any of the other markets where iHeart does country who love their local country stations and would be thrilled to be able to record a bubbly "I LUUUUVVV Country 92-5!" for future use. So why don't stations give them that opportunity? It could even be done at a remote by the promotions guru, I would think.
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WOGL Rebrands at Big 98.1
- Thread starter Route 222
- Start date
If anything, Big 98.1 is playing less 90s than KRTH, CBS-FM, or KXSN. Sounds like the exact same playlist as before to me.
I guess I’m in the minority. When stations dropped “Oldies” in the mid 00s and started using just calls and dial position, I found it extremely bland so a name isn’t exactly bad. I get in the case of CBS FM it’s different, and even WMGK, but I don’t know if the WOGL calls held much brand value like others. If it is an issue, they can always tweak it to say “WOGL” on occasion after Big 98.1.
I guess I’m in the minority. When stations dropped “Oldies” in the mid 00s and started using just calls and dial position, I found it extremely bland so a name isn’t exactly bad. I get in the case of CBS FM it’s different, and even WMGK, but I don’t know if the WOGL calls held much brand value like others. If it is an issue, they can always tweak it to say “WOGL” on occasion after Big 98.1.
I won’t deny KRTH’s success, but from a presentation standpoint, they’ve become one of the most boring stations I’ve heard in a while. I still prefer WOGL, WIAD or CBS-FM.
Here's a nice long 45 min aircheck I made of the new Big 98.1 today, from my Kenwood receiver to the Teac Cassette deck, onto Audition. 45 Minute aircheck of Big 98.1 WOGL : Free Download, Borrow, and Streaming : Internet Archive
Why on earth would you go from tuner to cassette then to audition, when you can go tuner direct to sound card?
I plan to record tomorrow morning, when Coop is actually on air.
John
They didn’t change too much, other than getting rid of the DJ’s minus Coop. If they fully rebranded to a new station, they would need to change advertising. I believe we will hear different music plugged in overtime, but nothing too crazy.
Wow!
It can’t be as bad as THIS, which my local classic hits station keeps making longer and longer:
They are not "fixing" but, instead, refreshing. Stations that don't constantly refresh imaging and format execution grow stale. The problem is that one has to make the changes before a feeling of staleness begins to be felt.
Two reasons. One is that I want to lol. And secondly I keep a whole cassette collection of Philly airchecks because I think analog tape sounds better, even if to post online it's still getting digitized. So yeah I really don't care.
Clearly they have data that says it was a drag on them. Back in the day, people would have argued EZ101 wasn’t broken, but Jerry Lee recognized it needed to be updated, and that was exactly the right decision. Just because something continues to work for business A does not mean it is true for business B.
That's the station that renamed itself to "More FM", because "the B101 name was dated and did not reflect its current on-air content". Then a few years later they figured out it wasn't so dated after all, and changed it back to "B101", now tacking on a clumsy ".1". (Speaking of which, why couldn't Audacy just call it "Big 98"? Is there really anyone in Philly who doesn't know WOGL is on 98.1?)
But Jerry Lee didn’t change it back. Entercom did. Maybe Jerry was wrong that time. Maybe Entercom was. But it’s two totally different entities making those decisions. I’m not even sure if it is or isn’t the same market leader from then to now (I’m sure someone knows that).
It’s possible for heritage of one business to have more upside than downside, and another business to have that equation reversed.
It’s possible for heritage of one business to have more upside than downside, and another business to have that equation reversed.
The refresh is to focus the music on what the intended demo wants to hear. They're not really trying to get younger listeners, per se; they just need to eliminate the songs that have aged out for the demo and replace them with more recent songs that the intended audience wants to hear instead.
This, as well as brand perception; sometimes a refreshed brand can do a lot for a station even if the music hasn't changed drastically, especially if they found that the WOGL brand had a negative connotation with the target demo they're going for (25-54).
I don't mean to downplay the significance of a heritage brand getting replaced after 30+ years, but it could help turn the station around.
P.S. just for grins and giggles, do we think the callsign will change?
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