“A disgrace to the legacy?” Of what? It’s just a set of letters. This is bit of quite silly hyperbole.
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WOGL Rebrands at Big 98.1
- Thread starter Route 222
- Start date
It's a very short sung jingle. Basically just the call letters or station name sung with a drumroll or musical notes.
It's ''Casey''.
Not if the thought process is that there may be some sampling, or to grab those who may be punching the button (so to speak) without knowing of the rebrand. You need to hit them with their favorites, and you have the data about who that is. You’re getting people running their weekend errands right now. A trip to the hardware store…shuttling the kids to weekend sports, what have you. Short bursts of listening, sometimes not entirely focused because you’re talking to someone else, etc.
No “average” listener is counting how many hours it’s been between Journey songs. Maybe a few of them happen to have a listening pattern that overlaps Separate Ways and Don’t Stop Believing. Maybe. An even smaller subset of those people will expend their brain power thinking about that, and effectively zero will consider it a problem.
Many factors will determine over time if this works out for the better, the worse, or has a negligible impact. But heavying up on the core artists early isn’t one. 😀
No “average” listener is counting how many hours it’s been between Journey songs. Maybe a few of them happen to have a listening pattern that overlaps Separate Ways and Don’t Stop Believing. Maybe. An even smaller subset of those people will expend their brain power thinking about that, and effectively zero will consider it a problem.
Many factors will determine over time if this works out for the better, the worse, or has a negligible impact. But heavying up on the core artists early isn’t one. 😀
Interesting take. I remember years ago stations would boast a “no repeat work day.” I wonder if WOGL will purposely be less repetitive during working hours but much more repetitive on the weekends due to those short bursts of listening that you mentioned. Perhaps some radio stations already do that and I haven’t noticed. WOGL is played at my work constantly and everyday they played Taylor Dayne’s Tell It To My Heart. She had at least 5 or 6 big hits but that’s the only one they played. Big 98.1 seems much more rock oriented than the old WOGL so I’ll be curious if it’s been cut from the playlist.
Audacy is playing a very risky game here. I agree, it’s really becoming the same songs over and it’s worse that there are so many cold segues and no station image other than “Big 98.1” and “I love Big 98.1” over and over. WOGL wasn’t doing great, but it was still doing better than other stations they have in the format (I’m looking at you, KLUV and KOOL). They can’t just rebrand it and nuke the whole thing.
Beasley is probably salivating at Audacy’s perceived incompetency here driving more listeners to Ben FM.
Beasley is probably salivating at Audacy’s perceived incompetency here driving more listeners to Ben FM.
WROR Boston has parlayed a tight, repetitive playlist and bland branding into prolonged success. A Beasley station. Be careful what you wish for.
WROR does have a little more variety. They don’t play the same 10 songs from the 70s over and over again (you’re not going to hear “Changes”, “Free Ride”, or “Evil Woman, much less “Don’t Bring Me Down” on any Audacy classic hits station). Every little bit helps…
I will say KRTH has *always* been known for its very tight playlist, but even they sound more varied than BIG 98.1.
Listen at work is generally background. People at work are by and large working. They are talking to co-workers, taking calls, stepping out, and on and on. What they’re not doing is tracking songs, or artists. I’m sure we can find the one example of the cousin’s friend’s acquaintance’s chiropractor’s receptionist who’s a little outside the norm when it comes to noticing just how often they’re playing Bon Jovi. And maybe that irks her. Or maybe not.
I’m not saying this weekend is automatically the game plan forever. I’m saying it makes sense to amp up the highest testing songs during a potential sampling phase. We can reasonably assume they will continue using testing and data to find and adjust the core playlist.
I’m sorry though, the idea a few extra Genesis tunes is somehow going to cause a fast and mass exodus just seems over the top silly.
Abe has a point...
You know, the only time I've heard somebody notice reppitition is if we've been in the car for hours and listening to the same station.
Or we've had on the same station separate days in the car.
This was with the Spectrum on S/XM, who has a larger library than WOGL for sure!
You know, the only time I've heard somebody notice reppitition is if we've been in the car for hours and listening to the same station.
Or we've had on the same station separate days in the car.
This was with the Spectrum on S/XM, who has a larger library than WOGL for sure!
Yikes…”More Than a Feeling” played at 9:30am, 3pm then again at 8pm.
I’m not a fan of 70s 80s 90s in branding, just like I wasn’t with 60s 70s 80s….I personally think “the greatest hits” or something along those lines that’s more generic is better. Not a fan of Audacy’s “Nobody Plays More ‘80s” that WOGL used to use either.
I’m not a fan of 70s 80s 90s in branding, just like I wasn’t with 60s 70s 80s….I personally think “the greatest hits” or something along those lines that’s more generic is better. Not a fan of Audacy’s “Nobody Plays More ‘80s” that WOGL used to use either.
I was listening at 3. Not 9:30, not 8. So those never existed to me. What’s the issue?
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