Those two things are related. I'm sure they looked at revenues and compared them to the other classic hits stations and asked "Why is this station underperforming the format?" You can't pay staff when revenues drop. Every few years the morning show gets a new contract and more money. If revenues are down, the money has to come from somewhere.
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WOGL Rebrands at Big 98.1
- Thread starter Route 222
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Those two things are related. I'm sure they looked at revenues and compared them to the other classic hits stations and asked "Why is this station underperforming the format?" You can't pay staff when revenues drop. Every few years the morning show gets a new contract and more money. If revenues are down, the money has to come from somewhere.
Audacy, as its predecessor name, was the one that brought back the B101 brand, good, bad or indifferent. Clearly there is not one pattern they employ. So all the over-the-top false analogies about “if they owned WPVI” is just silly.
Sometimes things need to be “gutted.” If your income doesn’t support the outflow, there needs to be a cost reckoning. If your audience is too dang old, you need to do something different, even if it’s more superficial than substantive at least out of the gate.
Nibbling around the edges works in some cases. Other times something bigger is required.
Sometimes things need to be “gutted.” If your income doesn’t support the outflow, there needs to be a cost reckoning. If your audience is too dang old, you need to do something different, even if it’s more superficial than substantive at least out of the gate.
Nibbling around the edges works in some cases. Other times something bigger is required.
When I turn on a radio, 98.1 is usually the first station I try. I'm in it for the songs and as such, honestly, the station sounds no different to me than it did three months ago or six months ago. Audacy fired people, sure. But I don't know if one can say they "gutted" the station.
During a very short car ride today, they were playing "Take On Me" and when the song ended, some sort of imaging referred to the station's new name and I thought to myself "Oh, that's right. They have a name now." Naming the station (and sad to say, letting the jocks go) hasn't made one whit of difference to me!
During a very short car ride today, they were playing "Take On Me" and when the song ended, some sort of imaging referred to the station's new name and I thought to myself "Oh, that's right. They have a name now." Naming the station (and sad to say, letting the jocks go) hasn't made one whit of difference to me!
It sure did make a difference to me.
Bob Charger was let go first. I believe he lasted longer than Rocken Ron Caid. I believe Angela Mason (the production director), is still there? She was good weekends when she was live.They at least let Harvy Holiday and Glen get to say goodbye.
It's not the same station, which ok sure time marches on. Maybe local jocks will come back and have personality. I do remember the article saying give it a couple of months. We'll see what that brings. Should be different if nothing else.
John
Then they put in VT jocks for the most part.
Now they're gone and we'll see what they do next.
Bob Charger was let go first. I believe he lasted longer than Rocken Ron Caid. I believe Angela Mason (the production director), is still there? She was good weekends when she was live.They at least let Harvy Holiday and Glen get to say goodbye.
It's not the same station, which ok sure time marches on. Maybe local jocks will come back and have personality. I do remember the article saying give it a couple of months. We'll see what that brings. Should be different if nothing else.
John
Then they put in VT jocks for the most part.
Now they're gone and we'll see what they do next.
Did they fire people? I thought all the WOGL jocks that are no longer on Big were out-of-town voice trackers?
Along with other formats, classic hits seems to be struggling for Audacy. Some blow every other station out of the water, like KRTH and WOMC, and normal top finishes by WCBS-FM, but as I have noted they have a handful of stations in the format that are struggling. WOGL was one, so they may not be done. I’m sure they’re not extremely pleased with how KOOL and KLUV are performing. Even their long time successful WOCL in Orlando is slightly off recently.
I don’t find the rebrand to be the biggest issue. Maybe listeners don’t care. But I’ve never heard imaging that was so minimal and thrown together. Considering this wasn’t a format change, I can’t believe Audacy didn’t put some kind of life in to how the station sounds outside of the music. I know Audacy isn’t a fan of jingles on classic hits stations, but they could have at least had some liners that read more than the station name and people shouting. It sounds extremely thrown together. If this is the sound they’re going for, I know my opinion doesn’t matter, but I’m not a fan.
Note: Entercom was able to help improve the long languishing numbers of WMXJ in Miami, which was a 30 year heritage brand. Still isn’t a top performer, but that rebrand did help the station’s ratings improve.
Next i Suppose it will simulcast WPHT because the Early years of 98.1 Simulcasting 1210 before it became the young sound and It out Q'd Q102 in oldies and its sister station 96.5 TDY is doing it Again to Out Q Q102 or maybe create the Screw the Q! Campaign like the Power Pig in Tampa did to Out Q Q105
Was…that supposed to make any sense whatsoever?
No, This was Just My Prediction :3 and also can i please be your friend?
That's because it's a market thing not a company thing.
K.M. Richards
Program Director, The Eighties Channel™
Run-on sentences rarely do.
Audacy is now partnered with NBC 10. For many years KYW and WOGL and WTDY were partners with CBS 3
That's because for many years, they were owned by the same company. Now they no longer are.
However, at one time Channel 10 also owned WOGL and WPHT.
Your crystal ball needs some adjustment.
I doubt it.
This is the standard playlist for iHeart Variety Hits stations. Look at stations like WQSR/Baltimore, WHLK/Cleveland, WLKO/Charlotte and WODC/Columbus and you'll see these exact songs in a different order, save for The Beatles and possibly Your Song, which may be added by local discretion.
Also of note, is for whatever reason many of the iHeart playlists will show Rock and Roll Madonna when they play Rocket Man. So chances are high that the spin you saw for Rock and Roll Madonna was actually for Rocket Man, which makes significantly more sense.
I believe WODC is programmed locally now since they transitioned to classic hits last year, or they pull from iHeart’s Big Classic Hits feed.
Find the most recently played songs on 93.3 The Bus
Find the most recently played songs on 93.3 The Bus, Favorites of the 70's, 80's, & 90's
Getting back into town for two weeks today, the two times I turned on WOGL I was pretty shocked- first, around late afternoon, was Weezer’s “Buddy Hollly”. Then, a few minutes ago, it was Green Day’s “Boulevard of Broken Dreams”. That’s 2004! I know, I know, “time marches on”, but the concept of the Dance Party being replaced by “Boulevard of Broken Dreams” feels like a big move (pardon that pun) and definitely evidence of major playlist shifting, not just a rebranding.
“Boulevard of Broken Dreams” is a song I can see becoming their next staple on classic hits, but it is on the newer end as of right now. I mean, we have WIAD playing Bruno Mars, and CBS-FM playing songs like “Bad Day” from 2005, so it’s not extreme. It’s just a bit jarring as WOGL hadn’t evolved to the level a station like CBS-FM has more in the 00s. So it was more noticeable.
“The Middle” by Jimmy Eat World I first heard on a classic hits station (CBS-FM?) in 2016, and it came out in 2002. So that’s a 14 year difference and a 18 year difference with ‘Boulevard’, so I guess it’s not that different.
“The Middle” by Jimmy Eat World I first heard on a classic hits station (CBS-FM?) in 2016, and it came out in 2002. So that’s a 14 year difference and a 18 year difference with ‘Boulevard’, so I guess it’s not that different.
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