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WOGL Rebrands at Big 98.1
- Thread starter Route 222
- Start date
WBGP? Nope, already in use in Georgia.
Eh, change them or don’t. No biggie.
But changing the name isn’t going to change that perception.
Audacy’s classic hits station in Phoenix just hit a PPM era low. Pretty sure to say it’s safe to believe they’re watching what happens with WOGL to see if anything can be done to save that station.
The problem is, WOGL had listeners, just not the ones they (or the advertisers) wanted. In Phoenix, everyone seems to have forgotten 94.5 is a local frequency.
The problem is, WOGL had listeners, just not the ones they (or the advertisers) wanted. In Phoenix, everyone seems to have forgotten 94.5 is a local frequency.
Yep, and in Buckeye and its suburbs (Phoenix, Scottsdale, Tempe, Glendale) the high end older demos went off to WOW! leaving KOOL-FM with nothing.
Which shows KOOL-FM obviously has an older leaning audience as well. However, we see how well CBS-FM does (with almost an older leaning playlist) in important demos as well as overall in NYC. Also, KOOL never really used “oldies” as part of its main brand like WOGL.
Guess it really is the WOW factor…
No, it's not. Advertisers look at 25-54 and that is where KOOL-FM has collapsed. KOOL neither targets not wants the 55 and over segment.
Back in July and August, KOOL-FM was 2nd in 25-54. By November, they were 18th and now are 16th. KOAI (The WOW Factor) is 26th in 25-54, so it is not the cause of KOOL's decline.
And KOOL is in the same range in 55+ that it was a year ago. It did not program for 55 and over, and had few listeners in that demo. It's issues are pure 35-54 and not related to The WOW! Factor.
Ah yes, I wasn’t thinking enough to realize they’ve got to be dropping across the board in most if not all demos to have collapsed like that. Duh. Audacy is going to have to do something there..,the music mix of KOOL isn’t really different from their average classic hits playlist (somewhere between the old WOGL and BIG WOGL), or maybe they’ve lost touch with the market. I could see perhaps a BIG or KRTH style approach being more successful there.
The power rotations on KOOL-FM are as tight as they are on KRTH and WOGL, so perhaps going in the opposite direction would be the way to go for them. KLUV also has similar rotations and was struggling, but had a nice rise in April in 6+ (presumably in key demos as well), so it will be interesting to see if they can keep trending up and return to the top 5 in 25-54. Even with Adult Hits KJKK as a sister station, they probably need to play a bit more 1990s like KRTH (which is able to successfully co-exist with KCBS-FM) in order to achiever better demos. KOOL-FM, though, I'm not sure what happened to it or how Audacy could fix it.
Way too early to know that. But doing nothing was certainly not the right approach.
Yes, please change the call letters! Get rid of the association with WOGL. Perhaps change them to W251XX
It could be something so obtuse and "internal" as not having the right horizontal and vertical rotation rules in the scheduling software. In a case like that, a typical routine listener hears some songs way to often and never hears others.
Or it could be the way the segue rules are written to insure that the flow from song to song is clean. Or the era / year balance in each music sweep. Or the sound codes that allow protection from too many ballads or harder rock songs or whatever in an hour or sweep.
There are a lot of intricacies that have to work together, sort of like an assembly line or a symphony orchestra, and which the average listener only appreciates when every time they listen they get what they expected from a station.
NO THAT'S NOT A GOOD ENOUGH CALL SIGN THEY ARE NOT A TRANSLATOR how about WPHP
They've already done that: It's The Big 98.1. That's what the rebranding is about. There are no call letters involved.
is wogl still a big billing station for Audacy Philadelphia
Yes. But they are doing changes to protect its future as their average age was getting way too old.
And that can be an issue. i think WCBS-FM and KEARTH both still do well in 25-54
Can be an issue? Is a known issue.
I checked and it is died for 4th in market billing. But in 25-54 it is no longer in the Top 10, so they had to do something to protect the revenue.
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