That seems amazing to me that the Classic Hits station in Philly isn't in the top 10 25-54. It's Classic Hits, for crying out loud.
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WOGL Rebrands at Big 98.1
- Thread starter Route 222
- Start date
Advertisers, especially in markets with lots of agency business, consider 55+ listeners poison. Even including '80s music in a classic hits format in 2022 attracts too many of these set-in-their-ways, difficult-to-sell-trendy-stuff-to listeners.
Luckily for me, I was never trendy even when I was young.
Joke’s on them. They wasted their money trying to get blood from this stone. 😉😄
Joke’s on them. They wasted their money trying to get blood from this stone. 😉😄
Same here, been buying store-brand groceries since my 30s. I do remember, as a kid, begging my mother to buy me the latest sugary cereal I'd seen advertised on Saturday morning TV quite a few times!
Sure, I get that part. I'm saying that considering the number of option on the terrestrial dial, and the fact that the format targets 25-54, it's incredible that there are at least 10 stations here that do better than WOGL in that demo.
My latest laugh was seeing Champion brand gym shorts (for lack of a better description) for some obscene price around 50 bucks. Somehow, sometime, I’m told it became trendy, and the price went up.
This was the brand on the bargain table at Kmart (remember them?), like 3 for 20 not all that long ago.
“Trendy” is overrated Big time (to bring this back to Big 98 😂🤣).
I can think of some obvious ones, but 10 or more is stretching what I would have once guessed.
In no particular order: WMMR, WDAS, WHYY, WMGK, WXTU, WIP, WUSL, WBEB, WPEN, WIOQ
Missing: KYW and WOGL
I think Ben FM performs better in 25-54 than WOGL
WMMR Finally beated the crap out of WDAS-FM
WDAS is predominantly a Black 18-34 and 25-44 station, stronger in women. WMMR is predomiantly a 35-64 station, much stronger in white Men.
They don't compete directly.
Radio is not a horse race. There can be a dozen or more "winners" in every major market.
I could also get into the detail that ad buyers use rating, not share (although that is changing to "impressions") and both stations look the same in rating.
Beyond the atrocious grammar, this is incomprehensible drivel. They in no way, shape or form are direct competitors.
FYI WDAS is #1 18-49 and WMMR is #2. Last month it was the other way around.
We will see if the rebrand works. Even though there is a 0% chance the station is changing the format
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WTDY and WOGL nowhere to be seen at 18-49 and 25-54 audacy got some work to do
I'll be curious to see if WOCL 1059 Sunny FM continues its downward trend. That station has already been stripped of most of its personality, the lone exception being Domino in afternoons. Mornings are now essentially conservative talk with a couple songs, middays are tracked and nights and weekends are just sweeps. Big 105 with Domino in the Morning?
Doubt it. They’re still doing well enough. WOCL lacks the perception issue WOGL says is behind their rebrand, and SunnyFM shows decently in 25-54.
WOCL I believe is the first Audacy classic hits station to move completely out of the 70s.
I’m not a fan of political talk on a music station, but from some recent numbers I saw on here it seems to be going over well for WOCL.
I think out of the entire Beasely Philadelphia cluster WPEN is the least profitable station. All their other stations are doing well
There’s not much else they can do with 97.5 so sports it is
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