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WOGL Rebrands at Big 98.1

Radi0411 said:
You're really trying to get your money's worth out of this attempt at some remote sliver of humor huh? It was silly the first time you mentioned it and coming back for a second-helping hasn't had any more favorable an effect on anyone... glad you're not programming any stations!
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kevtronics:
"Classic Rock station "99.9 The Hawk" in the Easton/Allentown, PA market still has the call letters WODE from their former Oldies format, and it hasn't seemed to hurt their success. Like WOGL does now, it is only used for the hourly ID.

Plus, "OG" is urban slang for "someone or something that is an original or originator and especially one that is highly respected or regarded". So I think they could've rebranded from WOGL to "OG 98"."

Me: To kevtronics' quote, Radi0411, were you referring to WODE or "OG" being urban slang? You didn't edit or highlight a part of kev's quote, so how are we to know?
 
ixnay said:
Me: To kevtronics' quote, Radi0411, were you referring to WODE or "OG" being urban slang? You didn't edit or highlight a part of kev's quote, so how are we to know?
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I guess if you were following the entire thread it would have been crystal clear as to what exactly I was referring to. Plus unless you are the "highlighted party" it doesn't seem to be directed at you in the least. I do hope I was able to offer more clarity this time around "ixnay." Furthermore the post is about wOGl and not WODE right?
 
Merely an idle ex-radio pro here, with just a thought, in this era of changing imagery / calls / formats / oil .....
If 'Big' picks up any newer, curious listeners becaise of the moniker -- without too much musical alignment -- where's the downside?
They would maintain the existing base irrespective of what they're called, right? At the top of the hour they could even ID as WSHT (quickly) and it won't nudge matters one bit. But some dial punchers might hear, or see, 'Big' and give it a try. Much depends on the marketing of the new 'Big'.
 
Radi0411 said:
I guess if you were following the entire thread it would have been crystal clear as to what exactly I was referring to. Plus unless you are the "highlighted party" it doesn't seem to be directed at you in the least. I do hope I was able to offer more clarity this time around "ixnay." Furthermore the post is about wOGl and not WODE right?
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Thanks, Abe and Radi0.
 
I believe I once heard the "OG" referred to as "Old Gold", and that was most likely sometime in the mid to late eighties.
 
101tm said:
Audacy could hide the calls even more if they wanted to just put them in a quick 5 second “WOGL, WOGL-HD1 Philadelphia” blurb during a stop set when people aren’t paying as much attention as between songs.

If they were going to change the calls, or saw a need to, I think that would have been done by now. To bring up WMXJ again, they didn’t change their calls when they rebranded to “102.7 The Beach.” WOCL in Orlando still has its calls from when it was “Class 105.9” and then oldies “Cool 105.9” in the mid 1980s, and held on to them during a rock period and its re-launch as classic hits to this day. Audacy doesn’t seem to think they matter there either, I don’t believe the WOCL calls have ever been used on air and have been irrelevant for 20+ years.
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WGTZ in Dayton, Ohio was the heritage CHR from 1984 to about 1999 as Z93. 4 formats later (currently Jack FM) the WGTZ calls are still in place
 
The Long Island "Big 98.1" doesn't sound anything like WOGL now though - it's more like WOGL ten years ago if anything. And it has the jingle package WOGL used in the mid-late '90s when they were still Oldies 98.
 
WOCL in Orlando has changed their positioner to "The Best of the 70s, 80s & 90s" and has adjusted their playlist to be quite similar to 98.1. They are running liners several times an hour mentioning the "new, updated playlist" and have essentially done the same thing as 98.1 without the official rebrand.
 
vw86 said:
They are running liners several times an hour mentioning the "new, updated playlist" and have essentially done the same thing as 98.1 without the official rebrand.
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It comes at a time where their main rival, which leans more rock, is at the top of the market where they were about a year ago.
 
1059 Sunny FM in Orlando was one of the best classic hits stations in country for the better part of a decade. But the imaging has gone bland, the morning show has gone super conservative talk, and Domino doesn't seem as into it as he was.
 
JH_Radio said:
That's one song...
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The only '60s song remaining, or the last '60s song to "age out," at quite a few classic hits stations. The mystery of this middling 1967 hit's seemingly timeless appeal has been discussed at length on these forums, with no real answer other than "it still tests well." But why?
 
CTListener said:
The only '60s song remaining, or the last '60s song to "age out," at quite a few classic hits stations. The mystery of this middling 1967 hit's seemingly timeless appeal has been discussed at length on these forums, with no real answer other than "it still tests well." But why?
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Can't anser the why, but i'm pretty sure I've heard it on classic rockers still and even some Mainstream AC, and different formats but this song just keeps right on goin .
I wonder which format will be the last one playing this song? and how many years it will take to age out.
 
CTListener said:
The only '60s song remaining, or the last '60s song to "age out," at quite a few classic hits stations. The mystery of this middling 1967 hit's seemingly timeless appeal has been discussed at length on these forums, with no real answer other than "it still tests well." But why?
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I would venture to say there’s probably a second 60’s song that still tests well and is heard on some classic hits stations and that is Neil Diamond’s 1969 hit Sweet Caroline. I don’t have the data in front of me to back that up but I know it’s still played at weddings and parties and the crowd dances and sings along to every word (sometimes even inserting an extra 3-word phrase that wasn’t part of the original lyrics).
 
CTListener said:
The only '60s song remaining, or the last '60s song to "age out," at quite a few classic hits stations. The mystery of this middling 1967 hit's seemingly timeless appeal has been discussed at length on these forums, with no real answer other than "it still tests well." But why?
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I'm such a nerd. I love opportunities like this to do some research. Granted, I did all this research in three minutes and utilized only one source, but still...

"Brown Eyed Girl" was released 5+ years before I was, but I know a good song when I hear one, and it's a darn good song. I'm also not sure I agree that peaking in the top 10 (albeit, at #10) is "middling." 😋

Since I was wondering about its chart performance, I headed over to the all-knowing, always-trusted, as-we-all-know-never-wrong Wikipedia, where I found that the song also managed to peak at #18 on Billboard's Hot Ringtones chart in 2006, nearly four decades after it was released. That may suggest that the song has some appeal to younger demos, as it wasn't likely a bunch of 60-year-olds who landed it on a ringtones chart!

It's also been covered and/or performed by tons of other artists, including Adele, Everclear, Bruce Springsteen, and U2. Not exactly artists you'd find in the clearance bin with the likes of Susan Boyle and Los Del Rio.

As recently as 2010 (which is the blink of an eye in music history), the song had been included on multiple lists, such as Rolling Stone's "500 Greatest Songs of All Time," the Rock and Roll Hall of Fame's "500 Songs that Shaped Rock and Roll," BMI's "Top 100 Songs of the Century," and "100 Greatest Pop Songs" (compiled by Rolling Stone and MTV).

It obviously still tests very well if it's making it onto 300-song libraries in 2022. And really, does anyone actually dislike the song? (Blue-eyed people don't count.)

Counterpoint: Among those who may also wonder about the song's lasting appeal might be Van Morrison himself: "It's not one of my best. I mean I've got about 300 songs that I think are better." (The bitter taste could also be because he was cheated out of any royalties for writing and recording the song.)

Apologies to fans of Susan Boyle and Los Del Rio.

 
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