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WOMC/Detroit re-brands with new logo and positioner

V

VODood

WOMC Gets A Name ChangeCBS RADIO WOMC (OLDIES 104.3)/DETROIT has chnaged its name to "MOTOR CITY’S 104.3 WOMC." Despite the name change, WOMC will not be tweaking the format. The station will continue to play music of the 1960s and 1970s. "We are proud of our heritage in the MOTOR CITY and ‘Oldies’ seems too limiting for what WOMC is overall," says WOMC PD STEVE ALLAN. Commented VP/GM KEVIN MURPHY, "This is a natural progression for an ‘Oldies’ station. Along with our new logo, our new positioning statement is ‘Dick Purtan Mornings and The Hits You Loved Growing Up.’"Not a fan of this positioner. IMO it's awkward.
 
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