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WOMX-ERICA LEE GONE?

Double wow! Erica Lee gone and Rick Stacy coming back to Orlando after how many years?

Didn't Rick program 106.7 when it was still WCAT?
 
O.K.-Change in Direction? Anyone wanna bet Mix 105.1 becomes NOW105 and flips to CHR??? Because this is my guess.
 
MN Maniac said:
Double wow! Erica Lee gone and Rick Stacy coming back to Orlando after how many years?

Didn't Rick program 106.7 when it was still WCAT?
Click to expand...

Rick Stacey was prorgan director for WHLY-FM 106.7 "Y 106" before it became WCAT, but was there while it was WCAT and left sometime in the late 80s. I believe he started with WHLY in 1979.
 
A number of things happening here

1. Sunny underperforming as a Classic Hits station
2. Mix/Sunny slicing and dicing the women demo too tightly in a market this size. (Av. MIX female probably 37 years-old, Sunny 45)
3. Bringing in Rick Stacy is expensive...Eric was probably making pretty big bucks. But Stacy makes sense: he has CBS-FM on-air experience, is tight with CBS-FM PD Brian Thomas.
4. CBS Radio also wanted someone with PPM exposure (Stacy fits that requirement too). More Music mornings shows seem to flourish under PPM. And more music means no need to be top heavy with expensive talent. If Mix doesn't change to CHR, they definitely will be more music intensive.

By the way, the CBS Radio Career posting for the PD gig at Sunny required applicants to have 'CHR Experience'.
 
Stacy is cluster OM and Sunny PD...Cushman is Mix PD
 
One more reason why on-air only is a risky way to prepare for retirement unless you're Stern...
Hope she has had other irons in the fire and can transition.
 
ShadowFan said:
A number of things happening here

1. Sunny underperforming as a Classic Hits station
2. Mix/Sunny slicing and dicing the women demo too tightly in a market this size. (Av. MIX female probably 37 years-old, Sunny 45)
3. Bringing in Rick Stacy is expensive...Eric was probably making pretty big bucks. But Stacy makes sense: he has CBS-FM on-air experience, is tight with CBS-FM PD Brian Thomas.
4. CBS Radio also wanted someone with PPM exposure (Stacy fits that requirement too). More Music mornings shows seem to flourish under PPM. And more music means no need to be top heavy with expensive talent. If Mix doesn't change to CHR, they definitely will be more music intensive.

By the way, the CBS Radio Career posting for the PD gig at Sunny required applicants to have 'CHR Experience'.
Click to expand...

CBS blew up a radio legion in Scott & Erica. Anyone with a brain would have found a way to save them. One would think they would blow up 105.9 in favor of the PPM pleaser, AMP Radio. (Note where the 105.9 signal covers and 106.7 does not!) Leave MIX intact with Scott and Erica to age all so gracefully back into the 80's and 90's.

Dumb, dumb, dumb!

The spoiler in the female demo is Dean O'Neal's Z88.3 which captures the lions share of women 25-44 book after book. If I remember correctly, there was a book last year where he had acheived #1 women 12+, or was tied #1 women 12+ Simply amazing for a religious station and shows real programming prowess on the part of Mr. O'Neal in beating the high and mighty CBS's and Clear Channel's of the world. (clap, clap!)

I guess he has help from on HIGH! ::) or Stacy should try praying!


Tx
 
How long before the other shoe drops??? I can't believe there is much job security for Scott McKenzie.
 
Metro counties are Seminole, Orange and Osceola. Volusia shouldn't be that important to them.
 
ShadowFan said:
Metro counties are Seminole, Orange and Osceola. Volusia shouldn't be that important to them.
Click to expand...

Wrong! Look at the Daytona Arbitron. Book after book, all the listening is to Orlando radio. Maybe one, sometimes two, Daytona stations may break the top 10. That's why 99.9 WGNE moved to Jax and Black Crow is in deep poop. West Volusia has been a bedroom to Orlando for years and now the east side of the county has tumbled as well.

All the agency buys for Daytona are going to Orlando plus CC, CBS and Cox are pounding the streets of the Worlds Most Famous Beach selling with their numbers --some of which have been in double digits. All that is left for the yokel-locals are the moms and pops.

Brevard has not succumbed completely to the same fate --at least not yet. This is probably due in part that "town" is not a 40 minute ride down I-4. WAIA still does well as a CHR in Melbourne-- Why pick a battle when you don't have too?

But, oh Volusia, you are you just wide open for the pickings from a big stick in Orange City. AMP it up, baby!


Tx
 
For Orlando stations...Daytona is icing on the cake...the cake is the Orlando market.
 
ShadowFan said:
For Orlando stations...Daytona is icing on the cake...the cake is the Orlando market.
Click to expand...

Understood.

Just as icing makes the cake, Daytona helps the Orlando big three (CC,CBS & Cox) make budget.

I think your point is the Daytona Beach stations don't reach Orlando and therefore don't even get the cake.


Tx
 
Tx said:
ShadowFan said:
Metro counties are Seminole, Orange and Osceola. Volusia shouldn't be that important to them.
Click to expand...

Wrong! Look at the Daytona Arbitron. Book after book, all the listening is to Orlando radio. Maybe one, sometimes two, Daytona stations may break the top 10. That's why 99.9 WGNE moved to Jax and Black Crow is in deep poop. West Volusia has been a bedroom to Orlando for years and now the east side of the county has tumbled as well.

All the agency buys for Daytona are going to Orlando plus CC, CBS and Cox are pounding the streets of the Worlds Most Famous Beach selling with their numbers --some of which have been in double digits. All that is left for the yokel-locals are the moms and pops.

Brevard has not succumbed completely to the same fate --at least not yet. This is probably due in part that "town" is not a 40 minute ride down I-4. WAIA still does well as a CHR in Melbourne-- Why pick a battle when you don't have too?

But, oh Volusia, you are you just wide open for the pickings from a big stick in Orange City. AMP it up, baby!


Tx
Click to expand...
TX,You are right on all but ONE Point.No Station has had Double Digits in Daytona since the early 90's when 98.1 WGNE and 1340 WROD would trade back & forth in the 12-13 Share Range.Back in the Early-Mid 80's I recall 94.5 WWLV as Easy Listening (Owned by Root Company) still in Daytona at the time had over an 18 Share.

Currently Magic,Sunny,K92,JRR,WCFB and 102 JAMZ are all ahead of real Daytona Stations HOG,VIBE & KRO which are 7-8 & 9 Respectivly.
 
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