To get things off this mess with Brett and the trouble behind the scenes, I'd figure I start something new and a few things I noticed was people talking about WOND going to 103.7. I decided to check the spring books as well as the signal coverage for WOND to see for myself. WOND-AM, not too far into succeeding sister station WMGM by .5, and yes, WOND not so much going inland, but a good chunk of it's signal out in the water compared to WMGM's. Now, with WOND stating to be the top biller, and The Shark is not so much everyone's favorite, what's your feel for WOND going to 103.7? Do you think this move should've happened a while ago? Do you think this is too late for the idea to even occur, even though this "top biller" station may have enough ad dollars to pay off the debt?
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WOND moving to 103.7...Thoughts?
- Thread starter d21ofnj
- Start date
d21ofnj said:To get things off this mess with Brett and the trouble behind the scenes, I'd figure I start something new and a few things I noticed was people talking about WOND going to 103.7. I decided to check the spring books as well as the signal coverage for WOND to see for myself. WOND-AM, not too far into succeeding sister station WMGM by .5, and yes, WOND not so much going inland, but a good chunk of it's signal out in the water compared to WMGM's. Now, with WOND stating to be the top biller, and The Shark is not so much everyone's favorite, what's your feel for WOND going to 103.7? Do you think this move should've happened a while ago? Do you think this is too late for the idea to even occur, even though this "top biller" station may have enough ad dollars to pay off the debt?
Well, a talk radio station on FM is kind of iffy. I mean, that move would put it in direct competition with NJ 101.5.
I don't know coverages, so I can't claim this as fact, however 101.5 is pretty much out of the South Jersey market, am I not right? That's why they had to simulcast on 97.3 down here. If I'm correct, then moving WOND to 103.7 would NOT put them in direct competition with NJ 101.5.
That said, I'm not registering my opinion either way, I'm trying to clear up a fact.
That said, I'm not registering my opinion either way, I'm trying to clear up a fact.
Who Cares said:I don't know coverages, so I can't claim this as fact, however 101.5 is pretty much out of the South Jersey market, am I not right? That's why they had to simulcast on 97.3 down here. If I'm correct, then moving WOND to 103.7 would NOT put them in direct competition with NJ 101.5.
That said, I'm not registering my opinion either way, I'm trying to clear up a fact.
Actually, they would be in direct competition. Two talk radio stations that are able to be heard in the same market. One on 97.3 and one on 103.7. And New Jersey 101.5 would win, hands down.
C
carlvanorden
Guest
If indeed WOND is billing more than WMGM, it would be wiser to keep the programming on the (cheaper to run) AM station and change the format on the more expensive-to-run FM.
WOND and WMGM haven't changed formats in literally decades.
WOND and WMGM haven't changed formats in literally decades.
carlvanorden said:If indeed WOND is billing more than WMGM, it would be wiser to keep the programming on the (cheaper to run) AM station and change the format on the more expensive-to-run FM.
WOND and WMGM haven't changed formats in literally decades.
Which is why it's time for someone, maybe us, maybe someone else, to get in there and throw the rock crap out of WMGM and make it viable again.
sjproducerguy said:Who Cares said:I don't know coverages, so I can't claim this as fact, however 101.5 is pretty much out of the South Jersey market, am I not right? That's why they had to simulcast on 97.3 down here. If I'm correct, then moving WOND to 103.7 would NOT put them in direct competition with NJ 101.5.
That said, I'm not registering my opinion either way, I'm trying to clear up a fact.
Actually, they would be in direct competition. Two talk radio stations that are able to be heard in the same market. One on 97.3 and one on 103.7. And New Jersey 101.5 would win, hands down.
Uh, Nightstick??? Did you really just say that? And you want to own these stations??
97.3 is ESPN in this market. Has been since around June 2009 I think.
Wow, maybe you should take the money you were gonna use to buy those stations and invest it in Google stock or something.
For someone who claims to have all the answers, you missed a huge detail that's going on right under your nose.
Who Cares said:sjproducerguy said:Who Cares said:I don't know coverages, so I can't claim this as fact, however 101.5 is pretty much out of the South Jersey market, am I not right? That's why they had to simulcast on 97.3 down here. If I'm correct, then moving WOND to 103.7 would NOT put them in direct competition with NJ 101.5.
That said, I'm not registering my opinion either way, I'm trying to clear up a fact.
Actually, they would be in direct competition. Two talk radio stations that are able to be heard in the same market. One on 97.3 and one on 103.7. And New Jersey 101.5 would win, hands down.
Uh, Nightstick??? Did you really just say that? And you want to own these stations??
97.3 is ESPN in this market. Has been since around June 2009 I think.
Wow, maybe you should take the money you were gonna use to buy those stations and invest it in Google stock or something.
For someone who claims to have all the answers, you missed a huge detail that's going on right under your nose.
No, just WOND, get your facts straight. Whether they stopped simulcasting on 97.3 is of no consequence. New Jersey 101.5 is able to be heard in this market and that puts it in competition with other FM stations. Should someone be stupid enough to move talk radio to FM (it belongs on AM by its very nature), then they'd be competing with 101.5, which is just dumb.
Why not do something smart? There are other rock stations in the area for people that are into drugs and so forth...so let's move in another direction, which would be why if our company got The Shark, it would be rock no longer the moment we took control.
Let's be clear: I'm not interested in serving the community. As I've said, those days are over, and the FCC doesn't enforce that silly mission anymore. It's about money. I don't need to keep expensive people on my payroll. Just an automated system and a sales department somewhere in Las Vegas that programs the ads for me. Easy Peasy.
I agree with you 50%!!!, The only thing I think your wrong on is you need SOME air staff and a sales staff in the market!! I think you sound kinda stupid to say you don't need anyone here in Jersey. But if you have lets say 3 people on air staff and a sales staff, your good to go!.. I do think the shark show go!, Talk radio would be VERY stupid because NJ 101.5 can be heard VERY VERY good in Philly and all over Jersey, I haven't been in a part of Jersey that I didn't pick up 101.5!
Personally, I think moving WOND to the stronger 103.7 FM signal is kind of a no-brainer ... on the same level as Press putting its country station on 106.3 & 106.5 (which, of course, finally came after its brief ill-advised Top 40 move amid intense competition).
If you aren't met with blank stares when you talk about the AM dial to people below a certain age, it's at least quite likely that they're not listening. Unless you live in or close to a big city, AM radio is kind of dicey nowadays - the signal often cuts in and out, and the sound quality leaves a lot to be desired.
The concept of FM Talk is one that has been gaining traction for some time: this includes many "hot talk" formats, as well as Clear Channel rolling out "Rush Radio" on several FM stations around the country.
Some think it's not wise to move WOND to the FM band, claiming that it will be placed in direct competition with New Jersey 101.5. Despite this, WOND has long held its own at its modest 1400 AM home. They're doing a completely different type of broadcasting from NJ 101.5 anyway. They have national personalities like Mark Levin, Michael Savage and El Rushbo. And their local programming is usually centered around politics (local, state, and federal), as well as life in and around Atlantic City. NJ 101.5's programming has become a lot more frivolous lately, spending a lot more time on lightweight subject matter, including the long-running 7 PM - 11 PM show that discusses relationships (the name may change, but the idea stays the same. Also, while NJ 101.5 runs recordings of its old shows for six hours (11 PM - 5 AM) to save money, WOND airs first-run programming. They also do talk during the weekends, while 101.5 is doing its predictable mix of classic hits. It's not hard to understand why many would prefer WOND, which is all the more reason to put it on a better quality signal.
Few are listening to The Shark, Kool, and Wild, and it's likely their ratings will erode further now that all are essentially running jock-free 24/7. It's obvious that WOND costs more to run and bills much more than the others (in addition to scoring the best ratings of the cluster), so it's hard to figure out what Atlantic is thinking keeping the generic classic rocker on instead. By placing WOND on a station that covers the entire market and beyond, it has the potential to expand its audience by leaps and bounds. With NJ 101.5 long on the decline, their disillusioned audience could easily become dedicated WOND listeners.
If you aren't met with blank stares when you talk about the AM dial to people below a certain age, it's at least quite likely that they're not listening. Unless you live in or close to a big city, AM radio is kind of dicey nowadays - the signal often cuts in and out, and the sound quality leaves a lot to be desired.
The concept of FM Talk is one that has been gaining traction for some time: this includes many "hot talk" formats, as well as Clear Channel rolling out "Rush Radio" on several FM stations around the country.
Some think it's not wise to move WOND to the FM band, claiming that it will be placed in direct competition with New Jersey 101.5. Despite this, WOND has long held its own at its modest 1400 AM home. They're doing a completely different type of broadcasting from NJ 101.5 anyway. They have national personalities like Mark Levin, Michael Savage and El Rushbo. And their local programming is usually centered around politics (local, state, and federal), as well as life in and around Atlantic City. NJ 101.5's programming has become a lot more frivolous lately, spending a lot more time on lightweight subject matter, including the long-running 7 PM - 11 PM show that discusses relationships (the name may change, but the idea stays the same. Also, while NJ 101.5 runs recordings of its old shows for six hours (11 PM - 5 AM) to save money, WOND airs first-run programming. They also do talk during the weekends, while 101.5 is doing its predictable mix of classic hits. It's not hard to understand why many would prefer WOND, which is all the more reason to put it on a better quality signal.
Few are listening to The Shark, Kool, and Wild, and it's likely their ratings will erode further now that all are essentially running jock-free 24/7. It's obvious that WOND costs more to run and bills much more than the others (in addition to scoring the best ratings of the cluster), so it's hard to figure out what Atlantic is thinking keeping the generic classic rocker on instead. By placing WOND on a station that covers the entire market and beyond, it has the potential to expand its audience by leaps and bounds. With NJ 101.5 long on the decline, their disillusioned audience could easily become dedicated WOND listeners.
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