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Jackson's airplay cratered when he was arrested in 2003, recovered a bit when he was acquitted in 2005, but not to anywhere near the level of what it had been. His death in 2009 caused a huge spike in his airplay (Reuters, citing Neilsen BDS, says it was by 1,735%), and until the 2019 "Leaving Neverland" documentary, most people seemed to focus on the music rather than the allegations.
It's often the case, especially among younger artists whose music still fits a format who die suddenly.
On August 16, 1977, I was programming KUKI in Ukiah. I went to lunch and had KFRC on in the car on the way over.
When I came out 40 minutes later, KFRC was playing "Can't Help Falling In Love With You", and I knew instantly that Elvis Presley had died. KFRC didn't play 15-year-old records. And, as with his future-son-in-law 32 years later, Elvis' record sales and airplay spiked for several months after.
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