WORST Tennessee stations of all-time

[b-turner]

We're talking chicken and the egg...what came first. The answer is radio, like any other business, is in the selling business, period. That is the reason it and any other business exists. Naturally the product you sell must be a product worth buying and in theory, the best product leads in sales.

As one of the few GMs that has worked in programming and sales, I will tell you, programming and sales are equally important. If either side is lacking, both sides and your bottom line suffer.

I agree with Mays' statement. They're not in the music business of selling music, they sell advertising.

 

[TheBigA]

I agree with Mays' statement. They're not in the music business of selling music, they sell advertising.

I agree. The deal radio has with the music industry is as a user, not a seller. Very different business. The music business makes the music, and they're the ones who sell it. They also engage with distributors, such as iTunes and Amazon, who sell it. What radio is selling, in addition to advertising, is their own brand, their relationship to an audience, and their on-air presentation. They're also selling ACCESS to their platforms. That means on-air and online. So the purpose of the programmers is to build the value in that platform for sellers to present to advertisers. Music is part of their presentation.