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Would a "Jack" formatted station work in ATL?

R

radiochic05

Guest
Given the reasonable success of The River and the fact there's only one AC in town? What say you?
 
I say no.

Tru Oldies has shown that 5,000 song playlists in this market do not work for all but about 4 people who post on this board and Scott Shannon's bank account.

Does a Jack station really work anywhere?
 
(Please note, Neil had a severe head injury yesterday so take this post a grain of salt. Thank you, Haveninagudtime Vishnuwerehere. MD)
I love this topic. Jack would be great. As I see it, more and more people are getting iPods and they program the music they like. In fact, I heard they are coming out with an 8gb iPod that doesn't skip anymore. Wow, 8gb, who can even fill that? I think Z93 is pretty close to a JACK format and 99X does those shuffle weekends. Not to mention Adventure Radio on the weekends. Maybe Sean Phillips can flip 95.5 the Bee-yat to a JACJ format. 96Rock might be a good choice too. It wouldn't affect (Q100?) Larry and Eric since they never play music anymore. I did hear an interesting TRG rumor, they are gonna have a porn actress on their show next week. I hope nothing goes wrong.
 
Once again Neil proves he's not in radio. Sean Phillips left the Beat years agi.
 
Dixie Jock said:
Once again Neil proves he's not in radio. Sean Phillips left the Beat years agi.
Click to expand...

I think that was an attempt by Neil at humor. 99X obviously doesn't exist anymore, and TRG porn incident happened years ago.
 
not if it's owned by cbs!!

the jack station i'm intimately familiar with had a playlist of 1200 songs, not 5000.
 
It could work given a chance. However, the companies that will take the risk had successful stations here in Atlanta (at the height of the Jack fad), and the others that like to stay in their shells didn't.

CBS is the only company that would do "Jack", but got burned in several markets (WCBS-FM New York a notable example). Given how Dave is doing under PPM, I don't know if they would flip. Clear Channel has experimented around with adult hits, but they can not be counted on here. Cox and Cumulus insist on staying in their carefully researched holes that tell them 300 song playlists are the best thing since sliced bread.

Citadel might be bold to save money from no DJ's...but they already flipped 106.7. Lincoln Financial isn't going to mess with 94.1 soon because of the impending (on hold) sale. Radio One doesn't generally cater to non-African-America audiences, so I don't see them. And don't ask Salem to play rock and roll.

CBS and Clear Channel are the only ones who will play, and CBS is the only one that will pay the consultant for the rights to the "Jack" trademark.

The only taste we got of the format is when B98.5 had a "whatever" weekend earlier this year...once. If you want adult hits, you better pray every day for 94.9 to flip to the format, because that is the only station I see that might do it.

Wait a minute...don't we have a weird sort of Jack in Atlanta already that will play "everything"...complete with bird songs...WMLB 1690?
 
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