I work in Whittier and sometimes we like to stream at work one of the Old School stations, such as Old School 104.7, Magic 92.5 San Diego, or Jammin' 99.5 Palm Springs (especially when we get sick of KOST, K-Earth and even KOLA). Most of my co-workers are in their 30s & 40s and find the music on these stations familiar and seem to enjoy it. So it got me thinking, would it be the right time to try this again? I don't count 104.7, because their signal is marginal. And also don't count KDAY, because it is mostly Hip-Hop which is not too office friendly. I wonder if done on a good signal, it may do well here. ???
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Would an "Old School" station in LA work
- Thread starter Neel
- Start date
My take is it's a sub-genre of other stations already at the bottom of the ratings.
However, such a format as described here, might do very well with second/third generation Hispanics who grew up on the stations that played that blend... sort of Power before the heavily Hip Hop / Rap era.
The way to do that is a music tweak on Power. Plus how does having that format already available in the IE affect potential ratings of that audience in the city?
Most IE signals have nearly no LA market penetration. The only ones with at least a partial signal are the Classic Hits and the Entravision Spanish language format, both of which are doing very well. Froggy, while 50 kw, is at a low HAAT, does not reach the LA market, and is also doing well.
The LA stations that cover the IE don't benefit from ratings; most are not even subscribed to the IE Nielsen report. That's in part why the market may be 26th in population but it is around 46th in revenue nationally. KIIS in LA, alone, bills about 15% more than the whole Riverside / San Bernardino market does!
We have 94.7 The Wave, which is the closest here in L.A. that plays the music selection you're looking for.
i'm listening to 104.7 right now, artists they play are Mariah Carey, Usher, 2Pac, Puff Daddy, Lisa Lisa Cult Jam, Roger & Zapp, Ginuwine, Prince, Expose, Alicia Keys, Mary J Blige, Janet Jackson, Madonna, etc. Definitely more rhythmic than the Wave or KJLH since they play Freestyle and some 90s/2000s dance hits. It's almost like a more rhythmic K-Earth...
We used to have Hot 92.3, which was an adult-based Rhythmic that played the same music as Old School 104.7. I still miss yhat station 9 years later.
5
Hot’s problem was presentation, starting with burnt-out Rick Dees.
I realize hardly anyone has an HD Radio, but KFRG (95.1) is simulcast on KCBS-FM 93.1 HD2...for what it's worth.
That sure sounds like a solution looking for a problem!
You’re telling me Mr. Disco Duck didn’t fit on a rhythmic station? 😀
When the music stopped I returned to my seat
But there's no stoppin' a duck and his beat
So I got back up to try my luck
("Luck" rhymes with "duck". So does another word that I just can't post here...)
And he got fired for playing it where he was the morning man at the time the song was released.
Hint, it was one of the top 40 powerhouses in Memphis “back in the day.”
I’ve been listening to Old School 104.7 and I think it’s a decent station.
Buck? Cluck? Muck? Schmuck?
If it's that other word, I doubt there's a person alive (or dead) in broadcasting who hasn't ever heard or used it.
And WMPS had to flip to Country a year later and was never the same again.
Yes, Dees went to that RKO station over on Highland Street in Memphis (yes, that same RKO station whose sister TV outlet passed on carrying “American Bandstand“ in favor of giving viewers Jerry “The King“ Lawler and his bodyslams every Saturday morning). At least Dees did get to play his hits on that station.
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