Getting back on topic, it would seem that some revamping is needed for 96.5, which I think has an identity crisis. For every other commercial FM in town I have a good idea of the genre of music they play, and the target demographic. KHMX on the other hand seems to be an unfocused mish-mash of "what the hell are they playing?" Perhaps CBS can sharpen things up a bit.
I think the talk of the "Fresh" format is spurred by the big, fat, juicy numbers that Sunny pulls in, without any real competition. Yeah, it's soccer mom stuff, but it works.