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WOULD CBS EVER CONSIDER SWAPPING 105.3 AND 1080?

R

Ryan Williams

Last Wednesday, when the inclement weather was threatening North Texas, it would have been really nice to hear KRLD's weather coverage on FM (105.3 HD-2 was coming and going in Collin County and WBAP was mostly running Hannity).

And with The Fan's continuous underperformance, I am wondering if there would be significant advantages to swapping the frequencies: Sports on AM, News on FM.

Any thoughts?
 
What would be the point?

The AM has far superior coverage than the FM.

If anything KRLD should do what WBAP did and simulcast on both.

News Radio KRLD 1080 AM and 105.3 FM!
 
LibertyNT said:
What would be the point?
Click to expand...

News is more mass-appeal than sports and FM is where the bulk of potential listeners are. Who knows, maybe The Fan would even benefit from being on the same band as The Ticket for easier button-pushing.

The AM has far superior coverage than the FM.
Click to expand...

Not if you are inside of a building, near a high-tension line or in the middle of an electrical storm.
 
LibertyNT said:
What would be the point?

The AM has far superior coverage than the FM.

If anything KRLD should do what WBAP did and simulcast on both.

News Radio KRLD 1080 AM and 105.3 FM!
Click to expand...

I agree, what is the point?
 
LibertyNT said:
What would be the point?

The AM has far superior coverage than the FM.

If anything KRLD should do what WBAP did and simulcast on both.

News Radio KRLD 1080 AM and 105.3 FM!
Click to expand...

How much longer does CBS allow The Fan to underperform on 105.3 FM before they blow it up for a simulcast with News Radio 1080? ???
 
radioguy39nj said:
LibertyNT said:
What would be the point?

The AM has far superior coverage than the FM.

If anything KRLD should do what WBAP did and simulcast on both.

News Radio KRLD 1080 AM and 105.3 FM!
Click to expand...

How much longer does CBS allow The Fan to underperform on 105.3 FM before they blow it up for a simulcast with News Radio 1080? ???
Click to expand...

They should dump The Fan all together.
 
radioguy39nj said:
How much longer does CBS allow The Fan to underperform on 105.3 FM before they blow it up for a simulcast with News Radio 1080? ???
Click to expand...

Who says it's underperforming? No, the ratings aren't good, but, from everything I've heard, it bills reasonably well. Sports doesn't need very good numbers to sell, which was probably part of CBS's justification for putting it on 105.3 from the beginning.
 
Triple Fake Jerry said:
A lot of dogs will have to die before CBS drops a sports station in a top-five market.
Click to expand...

And that means more "dog death dedications" for Casey Kasem. ::)
 
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