Would it kill K-Rock to play more currents?

[Phil1127]

I'm pretty sure I was one of the few people bummed that K-rock flipped from alternative to trucker rock but I feel like they could at least play more currents in the mix. Is there really not an audience that's excited to hear new rock music? Records from All-American Rejects, Staind, Taproot, Trapt and others are all coming out in the near future. Will there be no space on the airwaves for that? On the other hand, K-Rock 2 seems to get it right.

-Phil

 

[RumourControl]

> I'm pretty sure I was one of the few people bummed that
> K-rock flipped from alternative to trucker rock but I feel
> like they could at least play more currents in the mix. Is
> there really not an audience that's excited to hear new rock
> music? Records from All-American Rejects, Staind, Taproot,
> Trapt and others are all coming out in the near future. Will
> there be no space on the airwaves for that? On the other
> hand, K-Rock 2 seems to get it right.
>
> -Phil
>
Apparantly it WOULD kill krock to play more currents since it DID in the first place. Hence they are now playing "trucker rock" as you so quaintly put it.

 

[radiolover78]

> > I'm pretty sure I was one of the few people bummed that
> > K-rock flipped from alternative to trucker rock but I feel
>
> > like they could at least play more currents in the mix. Is
>
> > there really not an audience that's excited to hear new
> rock
> > music? Records from All-American Rejects, Staind, Taproot,
>
> > Trapt and others are all coming out in the near future.
> Will
> > there be no space on the airwaves for that? On the other
> > hand, K-Rock 2 seems to get it right.
> >
> > -Phil
> >
> Apparantly it WOULD kill krock to play more currents since
> it DID in the first place. Hence they are now playing
> "trucker rock" as you so quaintly put it.
>

I wonder why New York City isn't big on alternative. It would fill a format hole, but like Rumour Control said, they changed since it did kill them.
<P ID="signature">______________
Kevin</P>

 

[Phil1127]

> >
> Apparantly it WOULD kill krock to play more currents since
> it DID in the first place. Hence they are now playing
> "trucker rock" as you so quaintly put it.
>

I don't know. I'd like to believe people still have an ear for new music.

 

[MarcR]

Apparantly it WOULD kill krock to play more currents since
> it DID in the first place. Hence they are now playing
> "trucker rock" as you so quaintly put it.
>
I seriously doubt K-Rock will perform any better with their so-called "mainstream" rock format than they did with the alt-rock one. I think I see them flipping to a Spanish-language format in the not too distant future!

 

[RumourControl]

Let's re examine what is pretty obvious

> Apparantly it WOULD kill krock to play more currents since
> > it DID in the first place. Hence they are now playing
> > "trucker rock" as you so quaintly put it.
> >
> I seriously doubt K-Rock will perform any better with
> their so-called "mainstream" rock format than they did with
> the alt-rock one. I think I see them flipping to a
> Spanish-language format in the not too distant future!
>
That may be your taste getting in the way. I disagree. Speaking as someone who was a big fan of Krock the alt rock station I like you would much rather listen to a current based alt rock incarnation of the station but the mainstream aor will attract a somewhat older demo. Look at it this way, they were at best as an alt rock station a male 18-34 station, that is what they should have been about (note the terms SHOULD HAVE) but they always skewed younger, from the Kingston era and even up until the last few months that they were alt under Cross. They have Howard in the morning that traditionally is known for his male 25-54 audience so it actually makes sense that they would be soft after Howard goes off. You have Howard skewing older, talking about Mountain and Cream STILL and sounding older everyday..., and then you try to get that audience that older audience to relate to My Chemical Romance and the Used etc?. Now you have an older skewing station, older sounding and their may be a slightly, SLIGHTLY better chance of keeping more of Howard's audience around past 11am, and maybe they'll hang for a short while after he is gone. Logically it fits........will it work? who knows, but to say that you cant seem them performing better than they did when they were alt rock? that may just be your own taste talking. I for one am not ready to give up on that station and say they would be better off as spanish or country, jesus who is hoping for something like that?. One alt current is better than none..... for NYC to be completely without any alt rock is a tragedy. Even if you could get LIR that station is more unlistenable than my mere college vocaublary is capable of expressing.

 

[icybluelake]

> I wonder why New York City isn't big on alternative. It
> would fill a format hole, but like Rumour Control said, they
> changed since it did kill them.
>

But that assumes that their "solution" will bring better results than their former "problem", their active/alt rock format. I'm dying to see the books when they reveal whether New Krock is a solution.

 

[RumourControl]

> > I wonder why New York City isn't big on alternative. It
> > would fill a format hole, but like Rumour Control said,
> they
> > changed since it did kill them.
> >
>
> But that assumes that their "solution" will bring better
> results than their former "problem", their active/alt rock
> format. I'm dying to see the books when they reveal whether
> New Krock is a solution.
>
It's going to take at least a year beefore you really see anything. Six months for peoplee to even figure out that the format has changed, another six months after Howard is gone to see what real difference is made and i doubt that infinity is going to be that paitient with the station. They will be looking for some unrealistic quick turnaround soloution. Remember Blink, even though it was a very bad idea/format it was only given one book, thats not enough to tell anything.

 

[SmashTim]

Re: Let's re examine what is pretty obvious

> > Apparantly it WOULD kill krock to play more currents since
>
> > > it DID in the first place. Hence they are now playing
> > > "trucker rock" as you so quaintly put it.
> > >
> > I seriously doubt K-Rock will perform any better with
> > their so-called "mainstream" rock format than they did
> with
> > the alt-rock one. I think I see them flipping to a
> > Spanish-language format in the not too distant future!
> >
> That may be your taste getting in the way. I disagree.
> Speaking as someone who was a big fan of Krock the alt rock
> station I like you would much rather listen to a current
> based alt rock incarnation of the station but the mainstream
> aor will attract a somewhat older demo. Look at it this way,
> they were at best as an alt rock station a male 18-34
> station, that is what they should have been about (note the
> terms SHOULD HAVE) but they always skewed younger, from the
> Kingston era and even up until the last few months that they
> were alt under Cross. They have Howard in the morning that
> traditionally is known for his male 25-54 audience so it
> actually makes sense that they would be soft after Howard
> goes off. You have Howard skewing older, talking about
> Mountain and Cream STILL and sounding older everyday..., and
> then you try to get that audience that older audience to
> relate to My Chemical Romance and the Used etc?. Now you
> have an older skewing station, older sounding and their may
> be a slightly, SLIGHTLY better chance of keeping more of
> Howard's audience around past 11am, and maybe they'll hang
> for a short while after he is gone. Logically it
> fits........will it work? who knows, but to say that you
> cant seem them performing better than they did when they
> were alt rock? that may just be your own taste talking. I
> for one am not ready to give up on that station and say they
> would be better off as spanish or country, jesus who is
> hoping for something like that?. One alt current is better
> than none..... for NYC to be completely without any alt rock
> is a tragedy. Even if you could get LIR that station is more
> unlistenable than my mere college vocaublary is capable of
> expressing.


K-Rock might do a little better than they were before, they could do worse, its hard to tell. I do think the decision as the right move because they had to try one last ditch effort to save the rock format on K-Rock. However, even if the station does a little better than it was as Alt, I doubt it will stay around much after Howard (could flip roght away, might give it till the end of the winter book, but I don't think the station will do well enough to hold the format much past when Stern leaves
>

 

[radiolover78]

K Rock is attempting to take over Q1043's listeners but they won't happen. Q already has an established loyal audience with great jocks that work with classic rock.
<P ID="signature">______________
Kevin</P>

 

[slaterradio]

> K Rock is attempting to take over Q1043's listeners but they
> won't happen. Q already has an established loyal audience
> with great jocks that work with classic rock.
>

It wouldn't kill K Rock to play a lot more currents. I said it before and I will say it again. Q tried this (BLEEP) already and it didn't work. As interesting as "Great Rock" sounds, leaving out the new music that is selling in the record stores just befuddles me.

Coldplay, Audioslave, Dave Matthews, System of a Down, Foo Fighters, Nine Inch Nails--all released in the last two months and all debuted at #1!
Seether and many other rock groups managed to break the top 10 and are still on the charts.

Despite a sales decline from last year, rock is having a great few months in the stores and sure, all of these are popular groups, but when you look at who else is dominating the charts--50 Cent, Kelly Clarkson, Mariah Carey, Toby Keith, Black Eyed Peas--also ALL popular groups who have already been established.
Very few unknown groups debut in the top 10.

Infinity should have held on to its balls and stuck with the alternative format. They need to learn how to take ratings woes like men, not lethargic, unpatient money bags.

As some have already said, it will take a year to see if this change will work or not. I doubt it. Skewing older was not a good idea.

The rock kids these days are buying Slipknot, Green Day and Coldplay--not Def Leopard and Poison.

 

[Frish]

You're still are not getting it

> The rock kids these days are buying Slipknot, Green Day and
> Coldplay--not Def Leopard and Poison.
>
Slater you answered your own question: the rock KIDS are buying slipknot, no one over the age of 21 (gross generalization I know but accurate) cares about Slipknot. Green Day and Coldplay are a different story and on those I agree wiht you. Here is the point: The rock kids are not who they are trying to attract, they're trying to get bonafide grown ups (men 25-49 or men 25-54) to listen. Trend came out today, up two tenths of a point which sounds like litte but in the big scheme it means a lot more than you can see.

 

[slaterradio]

Re: You're still are not getting it

> > The rock kids these days are buying Slipknot, Green Day
> and
> > Coldplay--not Def Leopard and Poison.
> >
> Slater you answered your own question: the rock KIDS are
> buying slipknot, no one over the age of 21 (gross
> generalization I know but accurate) cares about Slipknot.
> Green Day and Coldplay are a different story and on those I
> agree wiht you. Here is the point: The rock kids are not who
> they are trying to attract, they're trying to get bonafide
> grown ups (men 25-49 or men 25-54) to listen. Trend came out
> today, up two tenths of a point which sounds like litte but
> in the big scheme it means a lot more than you can see.
>

I get it very much. My point was that K Rock should skew younger, not older.
CD sales support my claim.

K Rock's numbers will go up because of sampling and some curious listeners, but I don't think Great Rock has long-term viability.