Would Keymarket flip or sell Froggy 103.9?

[RadioPhillyFan]

It's got almost the same signal as the other Froggy, they should flip it to Urban AC or Urban

Thoughts?

 

[Parttimer]

It's got almost the same signal as the other Froggy, they should flip it to Urban AC or Urban

Thoughts?

1) It's 103.5. 103.9 is WLSW is Scottdale.

2) Great, another "they should flip it to what I like" post. The tower is in Steubenville. Approximately 0% of the Urban or Urban A/C target audience can hear this station.

Other than that it' a great idea.

 

[fybush]

And furthermore, even though there's certainly lots of signal overlap between 103.5 and 104.3, the two signals serve separate advertising bases. 103.5 is the Steubenville-Weirton Froggy. 104.3 competes in the metro Pittsburgh market. And as parttimer notes, the area both signals cover is about the least friendly for an urban/R&B format anywhere in the country.

 

[RadioPhillyFan]

I only suggested it because it was what was missing on a (full) FM signal for Pittsburgh.

 

[kenhawk1160]

Not only that, but Keymarket wouldn't flip or sell 103.5. It's doing just fine for them. They're not in the business of selling stations...they either program and promote them very well or they keep a potential competitor off the air. No numbers are better than someone else getting them.

 

[FreddyE1977]

or they keep a potential competitor off the air. No numbers are better than someone else getting them.

Just like how JELL-O produces dozens of flavors that hardly anyone ever buys,
just to crowd Royal off the shelf.

 

[RadioPhillyFan]

Well, true - but isn't 103.5 a simulcast of 94.9? Or are they different?

 

[fybush]

Partial simulcast. They all share a morning show, but split off later in the day. And 94.9's coverage area is VERY different from 103.5. 94.9 is south of Pittsburgh, serving the Mon Valley and points south. 103.5 is entirely west of Pittsburgh, and its advertising base is Steubenville-Weirton and a little bit into Wheeling.

 

[RadioPhillyFan]

Partial simulcast. They all share a morning show, but split off later in the day. And 94.9's coverage area is VERY different from 103.5. 94.9 is south of Pittsburgh, serving the Mon Valley and points south. 103.5 is entirely west of Pittsburgh, and its advertising base is Steubenville-Weirton and a little bit into Wheeling.

Well then, there's nothing wrong with that at all - it's smart businesswise.

 

[Koss4AA]

Not only that, but Keymarket wouldn't flip or sell 103.5... They're not in the business of selling stations...they either program and promote them very well or they keep a potential competitor off the air.

Well..... except for their former pride & joy Froggy 98.3 was sold and is now K-LOVE. You know, the station that actually covered Pittsburgh. So, selling isn't out of the question.

Partial simulcast. They all share a morning show, but split off later in the day. And 94.9's coverage area is VERY different from 103.5. 94.9 is south of Pittsburgh, serving the Mon Valley and points south. 103.5 is entirely west of Pittsburgh, and its advertising base is Steubenville-Weirton and a little bit into Wheeling.

Actually none share a morning show, each Frog has their own. They return to simulcasting after the morning show.

 

[RadioPhillyFan]

My bad, 94.9 does not match 103.5 - 104.3 matches 103.5.

My logic was that of the stupidity of how close together 104.3 and 103.5 are and how they're the same format. That's the worst idea I have EVER heard of. Two shy better then rimshot stations doing simulcasts? Both on FM? In a top 25 market? Knock some sense into Keymarket! (Being blunt)

It may be making them money, but the money they could be making by removing the 103.5 simulcast and competing with Kiss or DVE (I'm not sure if that's a good idea, but there was a pretty big thread on it and they had a few valid points)

The format that's really missing in Pittsburgh is Urban... Which wouldn't work well on a signal as weak as 103.5 in Pittsburgh.

 

[corporateradiosucks]

There is an urban station in Pittsburgh - 100.1, WAMO.

 

[RadioPhillyFan]

There is an urban station in Pittsburgh - 100.1, WAMO.

Is it new? It doesn't show on Wikipedia's Pittsburgh Radio Template or Arbitron's Feb PPM.

 

[fybush]

My bad, 94.9 does not match 103.5 - 104.3 matches 103.5.

My logic was that of the stupidity of how close together 104.3 and 103.5 are and how they're the same format. That's the worst idea I have EVER heard of. Two shy better then rimshot stations doing simulcasts? Both on FM? In a top 25 market? Knock some sense into Keymarket! (Being blunt)

It may be making them money, but the money they could be making by removing the 103.5 simulcast and competing with Kiss or DVE (I'm not sure if that's a good idea, but there was a pretty big thread on it and they had a few valid points)

The format that's really missing in Pittsburgh is Urban... Which wouldn't work well on a signal as weak as 103.5 in Pittsburgh.

And, again, reread what you just wrote.

103.5 is not a Pittsburgh-market signal. It's an East Liverpool-Steubenville-Weirton-Wheeling signal. It OWNS the Steubenville-Weirton piece of the market.

104.3 isn't quite a full-fledged Pittsburgh signal, either, but it has found a nice niche for itself superserving the west side of the Pittsburgh market.

The signals may overlap. The ad sales and listenership don't.

Or, to put it another way, Steubenville and Aliquippa may look close together on a map, if you don't know the territory, but they're a world apart in many, many ways.

As for WAMO, it's a combination of an AM signal on 660 and an FM translator (W261AX) on 100.1. It's been on the air since early 2011, using the calls (and some former airstaff) from the former heritage urban station in town.

 

[RadioPhillyFan]

My bad, 94.9 does not match 103.5 - 104.3 matches 103.5.

My logic was that of the stupidity of how close together 104.3 and 103.5 are and how they're the same format. That's the worst idea I have EVER heard of. Two shy better then rimshot stations doing simulcasts? Both on FM? In a top 25 market? Knock some sense into Keymarket! (Being blunt)

It may be making them money, but the money they could be making by removing the 103.5 simulcast and competing with Kiss or DVE (I'm not sure if that's a good idea, but there was a pretty big thread on it and they had a few valid points)

The format that's really missing in Pittsburgh is Urban... Which wouldn't work well on a signal as weak as 103.5 in Pittsburgh.

And, again, reread what you just wrote.

103.5 is not a Pittsburgh-market signal. It's an East Liverpool-Steubenville-Weirton-Wheeling signal. It OWNS the Steubenville-Weirton piece of the market.

104.3 isn't quite a full-fledged Pittsburgh signal, either, but it has found a nice niche for itself superserving the west side of the Pittsburgh market.

The signals may overlap. The ad sales and listenership don't.

Or, to put it another way, Steubenville and Aliquippa may look close together on a map, if you don't know the territory, but they're a world apart in many, many ways.

As for WAMO, it's a combination of an AM signal on 660 and an FM translator (W261AX) on 100.1. It's been on the air since early 2011, using the calls (and some former airstaff) from the former heritage urban station in town.

Sorry, original post in Febuary PPM's hinted 103.5 was a Pittsburgh station.

 

[Parttimer]

Keymarket originally had 4 signals carrying Froggy.. 94.9 in the Southeast, 98.3 in Allegheny County, 103.5 to the west, and 104.3 which was a weaker signal licensed to East Liverpool, OH.

They ran into some financial issues and sold 98.3 to Education Media Foundation a/k/a K-Love. Call letters now are WPKV. When they did that, they upgraded 104.3 and moved it in so it could be heard in Pittsburgh. That makes some of the coverage to the west provided by 103.5 redundant, but they sell 104.3 in the Burgh and 103.5 in the Steubenville area.

 

[Rallen1st]

I know they've had a CP on this, but does anyone know if Keymarket is still planning to move their stick for 103.5 from near Steubenville to Imperial, PA and is the COL for 103.5 still Burgettstown, PA?

 

[fybush]

I know they've had a CP on this, but does anyone know if Keymarket is still planning to move their stick for 103.5 from near Steubenville to Imperial, PA and is the COL for 103.5 still Burgettstown, PA?

The COL is Burgettstown, but the plan to move the transmitter never moved past the application stage. Keymarket didn't pursue it any further, and the app was eventually dismissed.

 

[Parttimer]

The COL is Burgettstown so that the studio can be where it is near Carnegie. The studio is too far from Steubenville. That's also why 104.3 is licensed to Moon Township.

 

[fybush]

Except that 104.3 did make a site change along with its COL change.