Last week the only country station in LA, KZLA, switched to a rhythmic Hot AC format called MOVIN. They play artists such as Sean Paul, Shakira, Black Eyed Peas, and Nelly Furtado. They play some gold like "Let's Groove" by Earth Wind and Fire and "Finally" by CeCe Peniston.
Do you think there is a hole for a station like this in Las Vegas? My gut feeling is yes. It could attract some of KLUCs and HOTs adults. It could also provide a rhythmic alternative to KMXB and could steal (or share) some of MIXs female audience.
Do you think there is a hole for a station like this in Las Vegas? My gut feeling is yes. It could attract some of KLUCs and HOTs adults. It could also provide a rhythmic alternative to KMXB and could steal (or share) some of MIXs female audience.