would outlaw country work in this market

[hangman]

There are a few stations adapting this new format called Outlaw Country its a blend of Hard Country and Southern Rock, both old and new cuts. Philly has always been a Southern Rock market and would this format take some listeners from XTU and add many from MMR plus new followers. 96.5 or 106.1 would be good candidates for this format. I think it would bill well and have great demos...

 

[TheBigA]

It's really already covered in the places you mentioned. And who would be willing to blow up what they have to come in second to XTU and MMR? 96.5 wouldn't do it because it would cannibalize co-owned XTU. If IHeart is flipping to country, it's going whole hog for the big banana, not some fringe format.

Country is a successful format because of the MIX. The blend of hard, soft, traditional, and pop is why it works. The sum is greater than any of its parts.

 

[atrainradio]

I do think the format would work, hangman. But it wouldn't be a huge success. It would work though, because yes, there is a southern rock market in philly. I totally agree with you. It's never going to happen though.

 

[b-turner]

I think the format can sustain a station with low debt service in a saturated market.

The format is almost tricky to program. Most listeners don't come from country music. To compare mainstream country to the Hard Country/Southern Rock, using top 40 artists played on radio about 45 years ago: it's about like the difference between the Monkees and Jimi Hendrix.

Texas has a good number of such stations that emphasize Texas Artists. Many of these stations border being a Roots/Americana format. If I had to describe it, which is difficult, it is almost like rockers doing country inspired material. Certainly Sweet Home Alabama by Lynyrd Skynyrd and Hotel California by The Eagle could be played as classic hits in the format. Like Americana, it is not unusual to hear some classic rock seasoning the mix. You'd hear a good number of regional and local artists in the mix.

 

[DOB]

No this is Philadelphia, only one country station can be successful. Most of the people who listen to mmr and mgk do not want to listen to country music, they would not switch to this outlaw when they have now stations that play the rock music they want without the country they don't want.

There is no way cbs would be so dumb as to cannibalize their current country station by putting one on 965, besides you trade 965's 2.4 with a station that would struggle to get a 1.4, and one with demos that are not as attractive as those that 965 goes after now.

Disregard my post here if this was a joke, sorry that I didn't get it.