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Would Rhythmic AC work in Pittsburgh?

T

toddjammin

One of the Clear Channel stations in Florida changed formats to A Rhythmic AC format called 107.3 the groove. Would this work in PIttsburgh?

Here's an hour sample of the music they played
Beyonce – Sweet Dreams
Kelly Clarkson – Miss Independent
Katy Perry – Hot N Cold
Marky Mark & The Funky Bunch – Good Vibrations
Flo-Rida – Low
Madonna – Dress You Up
Shakira – Hips Don’t Lie
Black Eyed Peas – I Gotta Feeling
Prince & The Revolution – Kiss
Rihanna – Umbrella
Young MC – Bust A Move
Lady Gaga – Bad Romance
Gwen Stefani – Hollaback Girl
Jay Sean – Down
Kool & The Gang – Get Down On It
 
If that format came to Pgh, my prediction is that after 3 months, it would be Kelly, Katy & Gwen, and the rest of it would be gone.

Unless tight reins are kept on formats, around here they unfortunately revert to 1) beer drinking music for the Steeler game or 2) lame ass soccer mom.
 
What station is that? Magic in Orlando?

As far as whether it would work, my wife would listen to it, but then again she's from Florida.... personally I think it would have a shot. Because it plays Kelly clarkson, Katy Perry, Madonna, Lady Gaga, Gwen Stefani, you would not have to sell it as an Urban AC (and for the same reason, it would not gather the disenfranchised WAMO listeners to any meaningful degree).
 
corporateradiosucks said:
Unless tight reins are kept on formats, around here they unfortunately revert to 1) beer drinking music for the Steeler game or 2) lame ass soccer mom.
Click to expand...

That is called: Knowing Your Audience.

Pretty fundamental if you want to make money in the radio business.
 
Todd said:
One of the Clear Channel stations in Florida changed formats to A Rhythmic AC format called 107.3 the groove. Would this work in PIttsburgh?

Here's an hour sample of the music they played
Beyonce – Sweet Dreams
Kelly Clarkson – Miss Independent
Katy Perry – Hot N Cold
Marky Mark & The Funky Bunch – Good Vibrations
Flo-Rida – Low
Madonna – Dress You Up
Shakira – Hips Don’t Lie
Black Eyed Peas – I Gotta Feeling
Prince & The Revolution – Kiss
Rihanna – Umbrella
Young MC – Bust A Move
Lady Gaga – Bad Romance
Gwen Stefani – Hollaback Girl
Jay Sean – Down
Kool & The Gang – Get Down On It
Click to expand...

First of all, this type of format can work in Pittsburgh. I wouldn't be surprised if it did show up here.

Second, Katy, Kelly and Gwen do have remixes of their hits being played at Rhythmic ACs and have seen some of their songs cross over to the Rhythmic chart.

Third, Clear Channel is very supportive of this format, since it has posted good numbers in Detroit, Miami, Philadelphia, Albuquerque, Fort Myers, Atlanta, Las Vegas, and of course NYC. BTW they do a better job with Rhythmic AC than Alan Burns and his "Movin'" concept.
 
Boss Radio said:
corporateradiosucks said:
Unless tight reins are kept on formats, around here they unfortunately revert to 1) beer drinking music for the Steeler game or 2) lame ass soccer mom.
Click to expand...

That is called: Knowing Your Audience.

Pretty fundamental if you want to make money in the radio business.
Click to expand...

Yes, and that's why The Beat/Jammin Oldies stayed around after it turned lame ass soccer mom - because it was making sooo much money and attracting sooo many listeners.

Like PT said, this wouldn't do jack as far as getting any ex-WAMO listeners. It would just turn the slices of the Star/Q/Wish/Bob/3WS pie into slivers.
 
corporateradiosucks said:
Yes, and that's why The Beat/Jammin Oldies stayed around after it turned lame ass soccer mom - because it was making sooo much money and attracting sooo many listeners.
Click to expand...

That's not really the whole story, they wanted to do an FM talker to go after KD for quite a while before it finally happened. Even if 104.7 didn't become what it has, it was intended to knock KD out of the #1 spot so DVE could take it.

The music formats on 104.7 were in that other mass of female oriented AC stations and couldn't move the meter for DVE.
 
Parttimer said:
They wanted to do an FM talker to go after KD for quite a while before it finally happened. Even if 104.7 didn't become what it has, it was intended to knock KD out of the #1 spot so DVE could take it.
Click to expand...

This couldn't be more true.

I'd like to add that those "lame ass soccer moms" are of great value (and highly attractive) to both agencies and advertisers.
In our Jammin' Oldies days (prior to Jammin' Hits, Urban AC, and the other format permutations that followed), 104.7 had lots
of them.

C.
 
cingram said:
Parttimer said:
They wanted to do an FM talker to go after KD for quite a while before it finally happened. Even if 104.7 didn't become what it has, it was intended to knock KD out of the #1 spot so DVE could take it.
Click to expand...

This couldn't be more true.

I'd like to add that those "lame ass soccer moms" are of great value (and highly attractive) to both agencies and advertisers.
In our Jammin' Oldies days (prior to Jammin' Hits, Urban AC, and the other format permutations that followed), 104.7 had lots
of them.

C.
Click to expand...

Understood. My point is that the slices of pie at this point are getting ridiculously small and IMO a station would be better off going after a market that's underserved (which is Todd's point in the original post). The problem is that everything ends up going off their format and to the soccer mom default - and then you not only still have underserved listeners, you've pissed them off because you sold them a station that ended up being something completely different and turned it into something they no longer want to listen to.
 
As others on these boards have noted, Pittsburgh tends to have a hole in it's demographics because
so many early twenty-somethings (fresh college grads) have to leave the area in order to get a grip
on the first good rung of the job ladder. Some of these tend to return as soccer moms, either
because they have built their resume to the point that a Pittsburgh area employer will finally take
a look at them (for less money), or out of need to become a caregiver to aging parents, etc.
For that reason formats like this tend to fail where they have succeeded in other markets, while
Q92, WISH, even WJAS, just keep hangin' in there. (for reasons too numerous to go into here,
Pittsburgh has always sucked as an entry-level job market)
 
Todd said:
One of the Clear Channel stations in Florida changed formats to A Rhythmic AC format called 107.3 the groove.
Click to expand...

They most recently launched a "Groove" station in Atlanta, as well.

A prior poster is spot-on in referring to "Jammin' Oldies," which is another CCU creation. Methinks they are trying to reinvent the wheel.
 
DToTheJ said:
A prior poster is spot-on in referring to "Jammin' Oldies," which is another CCU creation.
Click to expand...

Actually, "Jammin' Oldies" was invented by AMFM before they were absorbed by Clear Channel. CC didn't seem to care much
for the format, and from what I was told, even let the trademark on the name expire.

C.
 
Yes. 94.5 and 104.7 were sold in combo as the "Pittsburgh Oldies Network." I imagine they wanted to ditch that as
soon as possible.

C.
 
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