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Would Triple A work in Dayton?
- Thread starter alans613
- Start date
Funny...I was just thinking about that myself the other day. I worked at a AAA station several years ago that was hugely successful, and continues to perform very well today. The thing with that format though, is you really have to know what you're doing musically. I've heard stations in many markets sign one on, and when I listen, I can tell that they don't "get it," and most of those barely keep their heads above water.
I would think it could work in the Dayton market, but the programmers have to be passionate about it and really know what they're doing. I don't think it's a format you just flip on and expect it to do well on auto-pilot.
I would think it could work in the Dayton market, but the programmers have to be passionate about it and really know what they're doing. I don't think it's a format you just flip on and expect it to do well on auto-pilot.
T
tcsnrayp
Guest
marketweis said:
Valid. Except. How many formats can you name that DON'T require programmers who "know what they are doing?"
T
tcsnrayp
Guest
Yeah. I expected that kind of snide and negative remark from some lightweight. My point is that successful stations -- who don't just luck out -- are programmed by passioniate and knowledgeable people.
NoWayNoCC said:
tcsnrayp said:
My point was this: You can take a format like Rhythmic CHR....basically plug in the music, throw some good slammin' imaging in, go jockless, have one person behind the scenes who schedules the music, writes some image copy and does whatever else to keep the station going, and have a fighting chance to have pretty decent success. I know because I was that guy. ;D The station signed on a few years ago and is a pretty big player in its market. It's still jockless and there couldn't be much less effort put in to it. Difference is, the age of the audience. We knew when we signed it on, that all the kids would tell all of their friends about the station, especially at school. I also think there are a few other formats where you can bascially follow the "format-in-a-box" program and have a fighting chance at producing a relatively successful station.
I don't think you can pull that off with AAA. Where other formats can do okay, if not very good, with minimal effort, AAA requires a lot more. I've seen people try the format because a neighboring market was doing well with it, and then they fail miserably at it. I'm not saying that's due solely to the fact that the they had the wrong people programming it and didn't understand the right approach to doing AAA, but I bet that had A LOT to do with it.
NoWayNoCC said:
;D Hilarious! I do agree people need to know what they're getting into when they flip out of a format into another one. You need people that are not only passionate about the station being a success and taking care of your people and serving the community well, but you also need people that know how to successfully program a certain format, Triple A included. Triple A is a very musically-driven format, so you need people that love to play the music they're playing. I'd love to see Dayton get a Triple A...Not only would it fill a format void, but if programmed right, could be quite successful in a town like Dayton. I'd say at least do something with one of the signals that isn't accomplishing much in the Dayton market like that ridiculous simulcast of WHIO-AM on 95.7 and put Triple A on there...or on 95.3 AFTER the rumored move to Beavercreek and you may have a player. Triple A would fit in somewhere on the dial in Dayton, since we have the same format on several stations, such as TWO CHRs(Z and Channel), THREE Country stations :
(K-99, Kiss Country, and The Rebel), and two rock stations('TUE and The X).It's been my experience that AAA needs the following market conditions to be successful:
1) A high percentage of college graduates and/or a large university infrastructure;
2) A high percentage of high-tech industry;
3) A predominantly "progressive" political outlook.
Columbus, of all the Ohio markets, would probably be the one where someone could make a go of AAA.
Although a Dayton AAA would be number one with a bullet in Yellow Springs!
1) A high percentage of college graduates and/or a large university infrastructure;
2) A high percentage of high-tech industry;
3) A predominantly "progressive" political outlook.
Columbus, of all the Ohio markets, would probably be the one where someone could make a go of AAA.
Although a Dayton AAA would be number one with a bullet in Yellow Springs!
I think you're correct that Columbus would be the one market in Ohio that would have the best chance - all things considered - to really succeed with AAA.
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