> Now that Jack Armstrong is available, would WHTT consider
> hiring him for 7pm to 12midnight? He already has the ISDN
> connection, right?
Why not? 'HTT will already pick up an extra share and a half or more by inheriting all of 'KB's music audience, and that would just further build their AQH and cume. Of course, while that would help ABC/Citadel's local fortunes, it's hard to imagine how they could match the help they already got yesterday...from Entercom.
You see, if 'KB as a talker gets any audience at all, it will take it from other talk stations, just like WROC grabbed its modest audience from WHAM and from essentially no one else in Rochester. That means it will get it from its own corporate stablemate WBEN, which had been the only commercial news/talk game in town of any consequence up to now. Entercom used this strategy of slicing away at format leaders in Rochester, to cut into WHAM just enough to help its country station WBEE take over the top spot in the Arbitrons and the extra national spot business that comes along with being market leader. It's ironic that the same move that Entercom used to help itself in Rochester, it's now using against itself in Buffalo. Meanwhile ABC/Citadel, which will also be cutting fractionally into WBEN's audience by launching libtalker WHLD while having absolutely no impact at all on its own cluster, can look forward to vaulting into second place with WHTT...and CBS can breathe easier as it seeks to hold on to the overall market lead with WYRK.
If I were Entercom CEO David Field sitting and watching this from corporate HQ in Philly, I'd be on the phone to Buffalo and saying, "guys, what in HELL are you thinking? I killed off WGR as a talker to protect WBEN...now you're undoing all the careful long term strategic plans we made for this market years ago?"