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Would you like NewsRadio 780 on FM?

M

mario

Guest
Just tune to WCKG-HD2. Bet those Bears Games sound better on FM!
 
> Just tune to WCKG-HD2. Bet those Bears Games sound better
> on FM!
>
Just so they don't take it off of AM. I can get my home news/traffic/weather/markets/sports on the road, whether I'm in Tomah WI, Champaign IL, Kalamazoo MI or Peoria. Can't get that on FM.

---Local Star---
 
Being that I am out of listening range of WCKG, and knowing that the Bulls are going there next year, I have this phantasy scenario of WBBM and WCKG swapping frequencies which would bring commedy talk to A.M. However, the Bears would be the only thing remaining on that frequency. All news programming would go to 105.9 and the internet. I know that won't happen, but I can dream!> Just tune to WCKG-HD2. Bet those Bears Games sound better
> on FM!
>
 
> > Just tune to WCKG-HD2. Bet those Bears Games sound better
>
> > on FM!
> >
> Just so they don't take it off of AM. I can get my home
> news/traffic/weather/markets/sports on the road, whether I'm
> in Tomah WI, Champaign IL, Kalamazoo MI or Peoria. Can't
> get that on FM.
>
> ---Local Star---
>
News on FM is a horrible idea. Talk on FM isn't a great idea either. I think we need to utilize FM for music, you have to go up against satellite some how.
 
Horrible idea??
An advantage of NewsRadio on FM is that for the first time, people working downtown in steel buildings would be able to hear the station. Don't worry, you'll still have plenty of FM stations for your music.



> > > Just tune to WCKG-HD2. Bet those Bears Games sound
> better
> >
> > > on FM!
> > >
> > Just so they don't take it off of AM. I can get my home
> > news/traffic/weather/markets/sports on the road, whether
> I'm
> > in Tomah WI, Champaign IL, Kalamazoo MI or Peoria. Can't
> > get that on FM.
> >
> > ---Local Star---
> >
> News on FM is a horrible idea. Talk on FM isn't a great
> idea either. I think we need to utilize FM for music, you
> have to go up against satellite some how.
>
 
> Horrible idea??
> An advantage of NewsRadio on FM is that for the first time,
> people working downtown in steel buildings would be able to
> hear the station. Don't worry, you'll still have plenty of
> FM stations for your music.
Thats what the internet stream is for if your downtown or out of range keep music on FM Clasic Rock 105.9 WCKG
 
WBBM-780's all-news format is probably set-up to serve not only Chicago, but outlying areas as well. WBBM's daytime signal covers nearly all of Illinois, as well as Southern Wisconsin, Southwestern Michigan, most of Indiana (except for the southern and southeastern parts of that state), and Eastern Iowa (the night signal travels even further). In nearly all of that area, WBBM is the only all-news station. Listeners in those fringe areas would lose over-the-air reception of all-news radio were WBBM to move to FM.
 
> > Just tune to WCKG-HD2. Bet those Bears Games sound better
>
> > on FM!
> >
> Just so they don't take it off of AM. I can get my home
> news/traffic/weather/markets/sports on the road, whether I'm
> in Tomah WI, Champaign IL, Kalamazoo MI or Peoria. Can't
> get that on FM.
>
> ---Local Star---

Very well put. I'll be driving into Chicago Friday morning and I love the fact that I can leave from St. Marys, Ohio and hear Chicago radio on 670, 720 and 780 the entire way in. I hated to see news leave 670 but I'm very happy sports replaced it. Now I hate to see the Bulls leave AM. I don't want to see WBBM programs go to FM, and I doubt it will happen.
 
> > Just tune to WCKG-HD2. Bet those Bears Games sound better
>
> > on FM!
> >
> Just so they don't take it off of AM. I can get my home
> news/traffic/weather/markets/sports on the road, whether I'm
> in Tomah WI, Champaign IL, Kalamazoo MI or Peoria. Can't
> get that on FM.
>
> ---Local Star---
>

I don't think the all-news format on the AM is going anywhere. At least, I sure hope not. Like some of the others have said, I don't live in Chicago, so it's nice to be able to tune in from 70, 100, or even 150 miles away and hear what's happening with the weather and roadways. Coming from the east, you don't want to be waiting until you're past Portage or Lake Station in Indiana to be able to pick up a traffic report that helps you decide which route you want to take into or through (or around) the city. Once inside the city, there are certainly some merits for having the FM HD signal, but I wouldn't want it at the cost of losing the coverage that the AM signal provides.
 
> WBBM-780's all-news format is probably set-up to serve not
> only Chicago, but outlying areas as well. WBBM's daytime
> signal covers nearly all of Illinois, as well as Southern
> Wisconsin, Southwestern Michigan, most of Indiana (except
> for the southern and southeastern parts of that state), and
> Eastern Iowa (the night signal travels even further). In
> nearly all of that area, WBBM is the only all-news station.
> Listeners in those fringe areas would lose over-the-air
> reception of all-news radio were WBBM to move to FM.
>
Simulcast WBBM on an FM station that CBS isn't making any money with (the incremental cost is basically a patch cord). It would lead to the premature demise of 780 however. Are you better off killing off an AM frequency on your own schedule...rather than someone else's schedule? You would have more listeners overall, as 90%+ of chicago audience cumes the fm band each week.

KSL in Salt Lake City is doing something similar. WTOP in DC has been doing it for years, and it helps their ratings signficantly...however WTOP is not a 50kw clear channel station like 780 is. WTOP has distribution problems with their pattern vs. the metro area. KSL is more similar in nature (full power signal), but my guess is; a signficant portion of their audience is 55+, and they want to change the percentage...and making the programming available on FM will help.

It is nice that you can hear WBBM in "BFE", Illinois, but that doesn't count when it comes to the cash register/advertisers.

This way, you could have both...and probably make more money. The experiment didn't work with WLS years ago...but maybe it was the product being presented.
 
> > Horrible idea??
> > An advantage of NewsRadio on FM is that for the first
> time,
> > people working downtown in steel buildings would be able
> to
> > hear the station. Don't worry, you'll still have plenty
> of
> > FM stations for your music.
> Thats what the internet stream is for if your downtown or
> out of range keep music on FM Clasic Rock 105.9 WCKG
>
Mr. Freedman -

1) The MIS directors at many downtown offices do not permit networked computer users to listen to webstreams all day.
2) Even if they did, would it be easier for you to just turn on a radio (assuming manufacturers ever make affordable HD radios) or mess with getting a stream up on a computer?
3) Don't worry, your music will still be available to you. Sheesh.
 
> > > Horrible idea??
> > > An advantage of NewsRadio on FM is that for the first
> > time,
> > > people working downtown in steel buildings would be able
>
> > to
> > > hear the station. Don't worry, you'll still have plenty
>
> > of
> > > FM stations for your music.
> > Thats what the internet stream is for if your downtown or
> > out of range keep music on FM Clasic Rock 105.9 WCKG
> >
> Mr. Freedman -
>
> 1) The MIS directors at many downtown offices do not permit
> networked computer users to listen to webstreams all day.
> 2) Even if they did, would it be easier for you to just turn
> on a radio (assuming manufacturers ever make affordable HD
> radios) or mess with getting a stream up on a computer?
> 3) Don't worry, your music will still be available to you.
> Sheesh.

And besides, 'CKG hasn't been classic rock in years. Perhaps you were wondering why Howard Stern and Steve Dahl spend so much time talking. :)
 
Re: News and Talk on FM

> >
> News on FM is a horrible idea. Talk on FM isn't a great
> idea either. I think we need to utilize FM for music, you
> have to go up against satellite some how.
>

That assumes that everyone wants music. There are many radio listeners who look only for talk, or for a mix. Many of them would welcome the better quality of FM, and appreciate having all their music and talk choices on one, better sounding, band...

In many countries, most of the talk is already on FM. Almost all of Latin America is this way, and Canada has moved the CBC mostly to FM. It has the advantage of making talk and news more accessable to younger demos, folks who generally do not ever use AM.
 
> Simulcast WBBM on an FM station that CBS isn't making any
> money with (the incremental cost is basically a patch cord).

I doubt that any staiton is not making money.

> It would lead to the premature demise of 780 however. Are
> you better off killing off an AM frequency on your own
> schedule...rather than someone else's schedule? You would
> have more listeners overall, as 90%+ of chicago audience
> cumes the fm band each week.

83% of Chicago listeners cume FM, and 39% cume AM weekly.
>
> KSL in Salt Lake City is doing something similar. WTOP in DC
> has been doing it for years, and it helps their ratings
> signficantly...however WTOP is not a 50kw clear channel
> station like 780 is.

WTOP is not a 1-A clear, but it is on a clear channel and has 50 kw. Its problems are directionality, conductivity and high dial positon.
 
So David, does it make any sense to simulcast WBBM 780 on an FM station? Will CBS cash flow more than they are now in Chicago? If Chicago weren't such a vibrant AM market, would your answer be different? Would this raise WBBM Newsradio relative ranking in 25-54 as FM band has more 25-54 year olds than AM has. Why did KSL do it? I get why WTOP and WBT do it, as they have directional problems over the high income portions of their metro areas during nighttime hours.

How long would it be till you killed off 780? If KNX in LA did the a simulcast, what would your answer be?
 
> So David, does it make any sense to simulcast WBBM 780 on an
> FM station?

All news has never been done on FM recently in the US. In many places, like Berlin, the format is only on FM. It would seem to be an interesting idea, since there is more cume already on FM than on AM... but are they news freaks?

> Will CBS cash flow more than they are now in
> Chicago?

Simulcasting would not make much sense. WBBM is a high biller, top 5 for years. Until there is significant erosion, why do it. What they could do is eventually push the HD-2 digital channel on one of the FMs by putting all news on it.

> If Chicago weren't such a vibrant AM market, would
> your answer be different? Would this raise WBBM Newsradio
> relative ranking in 25-54 as FM band has more 25-54 year
> olds than AM has.

The issue is whether the format itself has any low demo appeal. I do not see putting it on FM as a cure for older demos. News is an older demo format.

> Why did KSL do it? I get why WTOP and WBT
> do it, as they have directional problems over the high
> income portions of their metro areas during nighttime hours.

KSL is a Bonneville station. They are not all news, they are talk. I believe they are making a long term investment, plus the fact that FMs are nearly valueless in SLC. Similarly, WBT is talk, not news.

> How long would it be till you killed off 780? If KNX in LA
> did the a simulcast, what would your answer be?

The KNX signal outperforms most LA FMs. And news radio usage in LA is older demo stuff, as the market is over 70% ethnic and immigrant in the 18/34 range. Even FM talk has not generated much ratings wise here, outside of Stern, due to the demos.
 
Re: News and Talk on FM

> > >
> > News on FM is a horrible idea. Talk on FM isn't a great
> > idea either. I think we need to utilize FM for music, you
>
> > have to go up against satellite some how.
> >
>
> That assumes that everyone wants music. There are many radio
> listeners who look only for talk, or for a mix. Many of them
> would welcome the better quality of FM, and appreciate
> having all their music and talk choices on one, better
> sounding, band...
>
> In many countries, most of the talk is already on FM. Almost
> all of Latin America is this way, and Canada has moved the
> CBC mostly to FM. It has the advantage of making talk and
> news more accessable to younger demos, folks who generally
> do not ever use AM.

And I honestly think that public radio's ratings successes in drive in recent years is due to the fact that it's the only place on FM in most markets to get news and info on dependable schedules. It would be interesting to see how a mainline all-news or news/talk format would do on FM--and what sort of effect it would have on public radio.
 
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