It's really great to see the format gaining a lot of exposure and growth over the past few months. Just in the last year, we've gotten a bunch of new, major market AAA's. ("101-9 RXP" New York, "94-7 the Globe Washington DC, and now "100.3 the Sound" in LA). Also, there are several new younger skewing AAA/Alternative hybrids like WSWD and WNNF Cincinnati, KSCF San Diego, WRFF Philadelphia, and WBOS Boston.
I've always loved the format and am glad to see it finally getting a real shot in major markets across the country. As far as the reason goes; I'm guessing that the new PPM rating system being introduced is playing a big part. So far, it seems like adult rock is doing well in PPM tests, so I'm guessing that is a major reason for the growth in adult targeted rock formats like AAA and Classic Hits in the past few months. Also, with Smooth Jazz basically imploding, you've got stations looking for a more lucrative alternative in attracting adult demos and right now AAA seems to be the choice.
Anyway, whatever the reason, it sure is great to see AAA, and AAA hybrid formats finally debuting on full market signals in major cities.
I've always loved the format and am glad to see it finally getting a real shot in major markets across the country. As far as the reason goes; I'm guessing that the new PPM rating system being introduced is playing a big part. So far, it seems like adult rock is doing well in PPM tests, so I'm guessing that is a major reason for the growth in adult targeted rock formats like AAA and Classic Hits in the past few months. Also, with Smooth Jazz basically imploding, you've got stations looking for a more lucrative alternative in attracting adult demos and right now AAA seems to be the choice.
Anyway, whatever the reason, it sure is great to see AAA, and AAA hybrid formats finally debuting on full market signals in major cities.