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WOW Music

bulwnkl said:
I find it slightly confusing that the current 95.1 would expect to increase listenership by word of mouth. Their current format is aimed at an older and different demographic than their previous one, so how (or why?) would they expect the former listener base to ‘spread the word’ in a positive way about the new format?
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What's confusing? The old audience is gone and has been for 6 months. Anybody left either likes what they hear or don't have a choice in what station they are listening to. So you can presume that at least the first group of people would tell their friends that they can hear old Chicago records on the radio again and might even be excited about it.
 
TheBigA said:
Which leads me to this study presented last week at Country Radio Seminar:

https://radioink.com/2020/02/20/country-radio-plays-less-variety-than-streamers/

So the headline is "Country Radio plays less variety than streamers." That's a very misleading headline because it compares apples and oranges. Radio programmers should not be attempting to compete with streamers. If you want to compare variety, compare country with other genres. On that level, country radio has more variety than other formats. But you won't find Sturgill Simpson or the Avett Brothers on country radio. Not because country radio doesn't play variety. Just that it doesn't play those specific artists.

Translating this to Wow, by playing Dolly Parton next to the Kinks, they might be presenting more variety, but not necessarily in a good way.
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CHR and HAC is in the mess that it is in now because of streaming. Just because a song has 2 million views doesn't make it a hit in my market. Hits on the radio take awhile to build. It doesn't take long for a bunch or tweens to build up views or streams. Unfortunately this is impacting charts and not in a good way in my opinion.

On WOW. Yes, unless you are a diehard music fan. I don't see any long term TSL. The only logic I can see here is they figure that Phoenix has older and retired demos, and it might fly.


This old goat here would rather listen to WFEZ in Miami. Of course I'm biased (I'm from SFLA).
 
Need You Now was an AC hit as well. I've observed the processing is MUCH more listenable. More dynamic range and very comfortable on the ears. BIG IMPROVEMENT. Wow needs a warm live human voice. That would be a very nice enhancement.
 
The interesting thing, I have talked to more & more people 35+ that are listening to it.
Why? It's not a clone of all the other stations that play the same 80s hits over & over.

With KOOL, KEZ, etc. etc. You know you're gonna hear "Don't stop Believing", Queen, Elton John, or Michael Jackson within the next 10 minutes.
With the WOW Factor, You never know what you will hear next.
 
Billkex said:
The interesting thing, I have talked to more & more people 35+ that are listening to it.
Why? It's not a clone of all the other stations that play the same 80s hits over & over.
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I have it as one of my presets. I don't like everything they play, but that's always been the case going back to when I listened to WLS as a kid in the early '60s.

With KOOL, KEZ, etc. etc. You know you're gonna hear "Don't stop Believing", Queen, Elton John, or Michael Jackson within the next 10 minutes.
With the WOW Factor, You never know what you will hear next.
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It reminds me of KCDX 103.1, which was (still is? I don't hear it in Mesa) essentially somebody's personal music player on shuffle, fed into a high power FM transmitter. I can deal with that, but a lot of people can't. To me the music is what's important, although they could make the presentation more interesting. Also, Wow Factor is at least trying to sell ads and make some money, unlike KCDX.
 
I haven't read through the recent posts but the territory restriction to listen live apparently has been lifted. I'm in PA and was able to.
 
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