https://www.fiercevideo.com/operators/wow-quietly-pulls-its-wow-tv-iptv-service-from-website
When timing and marketing gets ruined by the economic downfall from COVID-19.
Cable operator WOW! appears to have pulled its new WOW! tv+ product from its website and is now only highlighting video services from third-party virtual MVPDs.
The company announced WOW! tv+ in March and began testing out the Android TV-based service in Columbus, Ohio. In May, it added Cleveland and mid-Michigan to the list of markets with WOW! tv+. However, all three of the WOW! website landing pages for those markets now feature no mention of the product and only direct customers to a “Streaming TV” tab where the choices include YouTube TV, fuboTV, Sling TV and Philo.
WOW! did not immediately respond to a request for confirmation and it’s unclear if the website update means that WOW! tv+ is not currently available.
In February, WOW! began a trial in Charleston, South Carolina to offer its broadband customers there a choice between Sling TV, fuboTV, YouTube TV and Philo. Now it appears those options are available in all the operator’s 19 markets which include cities in Illinois, Michigan, Indiana, Ohio, Alabama, Tennessee, South Carolina, Florida and Georgia.
When timing and marketing gets ruined by the economic downfall from COVID-19.