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Wow why does iheart not care about wamz?

hotpatrick2004

hotpatrick2004

In the latest ratings they are way down below a 5 share. Several years ago they were getting 10 and 12 shares. Even when Q103.1 went on the air in 2007 wamz was holding there own nicely. It's like iheart doesn't care about what was once there powerhouse station in Louisville.

Opinions...
 
hotpatrick2004 said:
In the latest ratings they are way down below a 5 share. Several years ago they were getting 10 and 12 shares. Even when Q103.1 went on the air in 2007 wamz was holding there own nicely. It's like iheart doesn't care about what was once there powerhouse station in Louisville.

Opinions...
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I went back to fall of 2014, and they had a 7.2. The increases in WQNU explain much of the drop; WQMU's programming is supervised by Bill Tanner and that explains the increase in ratings by the WAMZ competitor.

Adding to WAMZ's issues was the retirement of Coyote Calhoun and his replacement by Bobby Bones... where there has been a loss of audience.
 
The other factor for country stations is the annual ratings drop around the holidays. This usually happens because of longer, slower ballads released during this time. Most country stations around the country rebounded in January, but WAMZ did not. I'd expect to see at least a half point rise in the next book. They should be back in the Top 5 by the summer.
 
I find it interesting that WBUL in Lexington is pretty much a clone of WAMZ and they continue to be the powerhouse market leader in the ratings, unlike 'AMZ. The Bull usually hangs out around the 10-12 share ballpark and has almost always been in double digits for as long as I can remember. Granted, they do still have their local morning show "Officer Don & DeAnn" but I seriously doubt that alone drives their ratings. With the more rural areas around central Kentucky (and the horse farms, etc.), the Lexington market would seem to be more country-friendly than the Louisville market (more urban-centric) but considering WAMZ used to be a ratings juggernaut, I seriously doubt this would have much to do with it. It is true iHeart sucks...what with all their corporate cookie-cutter BS they satellite feed to all their stations, so I do wonder if listeners over there are tired of it and find Summit's Q1031 to be a refreshing alternative. Some may even be opting for the rimshot locally-owned country outlets like WULF and WLVK in the E-town area.
 
KYradioJake said:
I find it interesting that WBUL in Lexington is pretty much a clone of WAMZ and they continue to be the powerhouse market leader in the ratings, unlike 'AMZ. The Bull usually hangs out around the 10-12 share ballpark and has almost always been in double digits for as long as I can remember. Granted, they do still have their local morning show "Officer Don & DeAnn" but I seriously doubt that alone drives their ratings. With the more rural areas around central Kentucky (and the horse farms, etc.), the Lexington market would seem to be more country-friendly than the Louisville market (more urban-centric) but considering WAMZ used to be a ratings juggernaut, I seriously doubt this would have much to do with it. It is true iHeart sucks...what with all their corporate cookie-cutter BS they satellite feed to all their stations, so I do wonder if listeners over there are tired of it and find Summit's Q1031 to be a refreshing alternative. Some may even be opting for the rimshot locally-owned country outlets like WULF and WLVK in the E-town area.
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Lexington has WBUL and its competitor is a Cumulus station that could not hold audience. In Louisville, you have two good stations and thus a situation like Houston or Phoenix.
 
DavidEduardo said:
Lexington has WBUL and its competitor is a Cumulus station that could not hold audience. In Louisville, you have two good stations and thus a situation like Houston or Phoenix.
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Yeah, sadly Cumulus drove WLXX (then WVLK-FM) into the ground in the early 2000's starting with the name change from "K93". It's a heritage country station that, unfortunately, has been nipped and tucked so many times they lost many of their listeners as a result. Not to mention the fact that the Bull was still relatively new, on a bigger signal than before and had new local talent, so it wasn't ENTIRELY Cumulus' fault 92.9 went downhill. They were a powerhouse in every way back in the 90's.
 
DavidEduardo said:
Lexington has WBUL and its competitor is a Cumulus station that could not hold audience. In Louisville, you have two good stations and thus a situation like Houston or Phoenix.
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As a former employee of K93, now 92.9 Nash FM, it boggles the mind how Cumulus took control of a monster in ratings and revenue then corkscrewed it into the ground.
 
KYradioJake said:
Not to mention the fact that the Bull was still relatively new, on a bigger signal than before and had new local talent, so it wasn't ENTIRELY Cumulus' fault 92.9 went downhill. They were a powerhouse in every way back in the 90's.
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I agree with that view. I traveled through Lexington back then and got to hear both stations. There clearly was a changing of the guard when the Bull came on. VLK was a 90s station that didn't transition into the new decade well. It sounded old and tired, while The Bull was the young & hip place to be. The Bull quickly tied in with the Montgomery family at a time when Montgomery Gentry was huge, and the station benefited from that relationship. They did golf tournaments with John Michael and club shows with Eddie & Troy.
 
radiorob2.0 said:
As a former employee of K93, now 92.9 Nash FM, it boggles the mind how Cumulus took control of a monster in ratings and revenue then corkscrewed it into the ground.
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I worked for a cluster that got acquired by Cumulus a little more than 15 years ago, and I can relate to what you’re saying. Cumulus typically bought bottom feeders and moved them up to the middle of the pack. It didn’t seem to have any flexibility in its strategy. So, in those instances when it bought successful properties, the usual result was that they, too, moved to the middle of the pack.
 
Cumulus SHOULD drop the tired "Nash" brand on 92.9 and try a rebrand back to "K93" (and swap calls with 101.5 to get VLK back where it belongs). What have they got to lose? They are starting to drop "Nash" in several markets across the country, so why not here? Of course, it won't happen, because that would actually be smart.
 
Yes. I always thought it was a dumb ideal to drop the K93 name in favor for the bear. Animal names don’t always work. K93 is now in Somerset so not sure if that would work or not? Dropping the Nash name would be a good move.

Would WAMZ ever rebrand themselves to the bull? Works well for Lexington. 97.5 the bull WAMZ.
 
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