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WOW

R

ratingsgeek

Guest
There's been discussion below about whether or not Journal should or could get the WOW call-letters back to use on 590 kHz, if they ever wanted to.

I just noticed where CBS had been granted the right to use WJZ on 1300 AM & 105.7 FM in Baltimore. CBS owns channel 13 in Baltimore, where the WJZ calls have been used for the past 55 years. Prior to that, the WJZ call-letters were used on 770 in New York, which then became WABC.

I thought all three-letter calls were dead. What gives?
 
If there's a three-letter call on a TV station, or AM or FM, then that company can get the same three-letter call (plus the -FM or -TV) in the same market. That's how the WLS-FM calls were returned in Chicago recently.

So if the Journal were to get WOW back on 590, they could put WOW-FM on one of the FMs they own in Omaha, and channel 3 could become WOW-TV. (Channel 6 probably wouldn't be too happy with that, I expect they have trademarked "WOWT" and could probably sue for infringement.)
 
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