I know we're just thinking out loud here, and, as somebody who went to grade school in Paducah and grew up listening to 630-KXOK's monster daytime signal, I've enjoyed playing along. But KXOK wasn't the only monster daytime signal. 550 (then KSD) was even better, and they each covered as much daytime ground--if not more--than KMOX. Point is, Saint Louis is not only "over-radioed" as Vacuum Tube said, but several of those frequencies are monster signals, at least daytime. By the time the FCC would have allowed changing the COL to Saint Louis, AM was in decline. I think Rob is right: it likely could be done with creative engineering and a "who cares about interference" FCC, but who'd make that kind of investment these days to get a 1.5 rating? I know a 1.5 is a lot of ears in Saint Louis, but you're talking a huge initial expense.