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WPAQ turns 75

As I wrote copy this afternoon as the streets were a sheet of ice, I listened to WPAQ. Their bluegrass format is not bad but I wonder if their other station they own is helping WPAQ's ends meet as I have never heard more than 2 commercials an hour.

The format is the same. From 10 to Noon is various religious programs. It seems the station is computer driven after 2pm. Sundown Serenade with mostly 1940s music is from 6 to 9pm and really should go away (maybe once a week) since the youngest listeners that might remember these songs would be in their 90s.

I consider WPAQ a treasure but I fear it's days are numbered.
 
b-turner said:
As I wrote copy this afternoon as the streets were a sheet of ice, I listened to WPAQ. Their bluegrass format is not bad but I wonder if their other station they own is helping WPAQ's ends meet as I have never heard more than 2 commercials an hour.

The format is the same. From 10 to Noon is various religious programs. It seems the station is computer driven after 2pm. Sundown Serenade with mostly 1940s music is from 6 to 9pm and really should go away (maybe once a week) since the youngest listeners that might remember these songs would be in their 90s.

I consider WPAQ a treasure but I fear it's days are numbered.
Click to expand...

The owners, the Epperson Family are big in radio and own numerous stations around NC/VA and that epperson family is related to Stu epperson, who founded Salem Media., @b-turner
 
b-turner said:
Sundown Serenade with mostly 1940s music is from 6 to 9pm and really should go away (maybe once a week) since the youngest listeners that might remember these songs would be in their 90s.
Click to expand...
I remember the songs because I've listened to them off and on since the early 80s.
 
For most folks, they listen to the music they grew up with as they grow older. The person that was 12 in 1942 is now 92 or 93 years of age. There is always a very tiny percentage that listens to music their generation deems too young or too old for their generation but that number in the WPAQ listening area can likely be counted on one hand. To demonstrate, of the thousands of radio stations in the USA, how many opt for such a format? I'm not saying it's not good music but rather the number of listeners is virtually nil and certainly not economically viable for a commercial radio station.
 
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