On your first point I totally agree! I think that if you operate a marginal facility that most listeners won't usually tune to, you must give your operation time before it will succeed. With the desire of the powers-that-be wanting to make the quickest buck in the shortest amount of time possible to pay off the debt and other expenses, not many operators are willing to take a chance on a format which has slow growth potential.wcradio2 said:The tragedy of the loss of these stations/formats is that they weren't given enough time. It's true for most experiments. WCHE could have made it if any kind of sales staff existed. There wasn't one. I mean none. So, in that setting, any sale would have been big. At the time, the station was treated as a toy.
Forgive me for sounding like a broken record, but what is wrong with marginal AM operations using what I'll call a hybrid revenue model where the station survives on advertisement, donations and other fundraising events to keep their operations afloat?
I've said this before some time ago, but there's an KNRK-HD-FM Portland simulcasts on KKSN-AM (910) Vancouver WA. Station website:http://www.947.fm/wcradio2 said:I was especially disappointed to see Skin Radio disappear because I knew some local bands were trying to position themselves behind it.
Facebook Page:http://www.facebook.com/947too
Audio feed:http://player.streamtheworld.com/_players/entercom/player/?id=KNRKHD
If I may play the devil's advocate, what factors are in place now that would make the station succeed that weren't in place before?wcradio2 said:What Randy and Al did was probably the right idea. A small AM with a specialty programming can probably cut it now. Just as Al mentioned, define success. I would, in my definition, include a sales staff that was behind the idea completely, not moaning about having to sell the product (old WCHE). Also, the complete integration of all social media and internet streaming and podcasting. The works.
Perhaps the timing was just a bit off with them... it IS everything.
Now maybe, an AM with a good internet stream and social media adding direction (and traffic along, hopefully, with listeners and eventually advertisers) will work.
Then further define your success, at least at first, by surviving and having fun. Any small station that stays on the air with it's own vision (rather than colon cleanse) is a win.