I noticed the WPCV was at a 2.1 share. Also I noticed on their website they consider Orlando one of the "Home Towns." Anybody know if they are actively promoting in Orlando...third WWKA was down significantly...Hmmmm
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WPCV Trending Up...Targeting Orlando Now?
- Thread starter redbullfan
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Froggy
Guest
I hear WWKA is doing a lot of Voice Tracking. #1 Being LIVE,LOCAL (Be it Lakeland,Orlando or Daytona) is going to be key and also #2.taking a chance and playing NEW Country Music first before anyone else- could be 2 key Competitive moves for anyone who wants to try to take on WWKA.(or any other Country Station for that matter). Listeners are thursting for NEW Country Product NOW (not 2 or 3 months from now when the song gets to #1). You are also competing with Sirius,XM and Internet these days...most radio is'nt changing anything to become as agressive as they need to be in light of all the comprtition today.
One big advantage RADIO has over Sattelite or Internet is the ability to have a warm human being in the studio to awnser the phone...if their Voice Tracking...who is awnsering the phone???
John
One big advantage RADIO has over Sattelite or Internet is the ability to have a warm human being in the studio to awnser the phone...if their Voice Tracking...who is awnsering the phone???
John
Froggy said:I hear WWKA is doing a lot of Voice Tracking. #1 Being LIVE,LOCAL (Be it Lakeland,Orlando or Daytona) is going to be key and also
One big advantage RADIO has over Sattelite or Internet is the ability to have a warm human being in the studio to awnser the phone...if their Voice Tracking...who is awnsering the phone???
John
This is cox your talking about, where the lights are on, but nobodys home. Why pay someone to talk, be interactive with listeners and play their music when you could just have a computer play the music for allot less money. The same could be said for clear channel and just about any other monopoly as well. It's all about the money, and how much you could save. This is business, screw the listeners and worry about the bottom line.
you go wpcv! show these people how to do country radio. who wants to bet a format change will happen at k 92? that station defanatly has sceen it's hayday for sure. i know they have been on that same format since 83, but i have a feeling that may be over soon. just my thoughts.
if wpcv plays the cards right, they can have rating in multiple markets. now correct me if i am wrong but pcv covers 32 countys or more?
i can hear them crystal clear in altamonte and pretty clear when i am in palm bay. hell, i even have heard them in st. augustine at times but that was on a good day. they have a monster signal and i understand they make good use of it.
I hope they keep it up. that would be funny if 92.3 changed formats. don't know what they would go for though...
i can hear them crystal clear in altamonte and pretty clear when i am in palm bay. hell, i even have heard them in st. augustine at times but that was on a good day. they have a monster signal and i understand they make good use of it.
I hope they keep it up. that would be funny if 92.3 changed formats. don't know what they would go for though...
austingrace said:
PCV probably covers more land than any FM signal in Florida, while a lot of coastline signals lose theirs to the water. Right now it has a rating in these markets:
Tampa-St. Petersburg-Clearwater
Orlando
Melbourne-Titusville-Cocoa
Lakeland-Winterhaven (its home market)
Sebring
Somehow they don't manage to click in Sarasota-Bradenton.
his is business, screw the listeners and worry about the bottom line.
They figure voice tracking can be made to sound live. And as long as VT doesn’t hurt ratings then they don’t care. Most listeners just want to hear more music anyway. And personality radio died a long time ago!
“Radio is finished as we know it. But that doesn't seem to matter to people in radio. They talk a big game... The guys that run radio are these big people and they regard themselves as big people... I laugh because they are big in their own minds." – Cramer”
They figure voice tracking can be made to sound live. And as long as VT doesn’t hurt ratings then they don’t care. Most listeners just want to hear more music anyway. And personality radio died a long time ago!
“Radio is finished as we know it. But that doesn't seem to matter to people in radio. They talk a big game... The guys that run radio are these big people and they regard themselves as big people... I laugh because they are big in their own minds." – Cramer”
I love having Bobby Mitchell doing news and traffic on WDBO nights while doing the nightshift on K92. I am curious as to
whether anything is live anymore on Cox stations after the morning shows.
whether anything is live anymore on Cox stations after the morning shows.
K92 won't be changing formats anytime soon. The fact remains they are the only local dominate country formated station for "Orlando". That means quite a bit when it comes to local and national sales revenue. What's interesting about WPCV is their ratings in their home market. They've actually trended down quite a bit after having numbers that were sometimes double what 2nd place had in Lakeland. None the less... it's great to see a station like that pulling listeners in Orlando. It really goes to show how bad big market radio has become.
I believe that a lot of WPCV's appeal is as that of a "live and local" station. It also does not sound "voice-tracked" like the
others.
others.
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