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WPEN Didn't Even Show?

B

Barancas

Guest
Looking at the trends, I couldn't even find WPEN. Did they not even garner enough response to show up on the radar as even a teeny blip? Jeez.
 
> Looking at the trends, I couldn't even find WPEN. Did they
> not even garner enough response to show up on the radar as
> even a teeny blip? Jeez.
>
They are on the R&R list - you just have to look near the bottom! Way down, even past the lowest rated full market FM station - WYSP!
 
> Looking at the trends, I couldn't even find WPEN. Did they
> not even garner enough response to show up on the radar as
> even a teeny blip? Jeez.
>

They showed...but barely. That station is a joke. Mark my words, folks will be singing along to Manilow and The Carpenters on 950 by the end of this year.
 
> > Looking at the trends, I couldn't even find WPEN. Did the

> > not even garner enough response to show up on the radar as
>
> > even a teeny blip? Jeez.
> >
> They are on the R&R list - you just have to look near the
> bottom! Way down, even past the lowest rated full market FM
> station - WYSP!
>



oldies 950 will be back with big changes oldies 24/7 dj's 24/7 power going up big time that will be the only thing that saves wpen
 
>
> oldies 950 will be back with big changes oldies 24/7 dj's
> 24/7 power going up big time that will be the only thing
> that saves wpen
>
why oldies? their ratings tanked even with that on the air. the last time they pulled respectable numbers was when they were Standards. Why jump back to something that failed?

Then again, it IS GM.<P ID="signature">______________
"Growing old, and living for the moment."
~Rufio</P>
 
> >
> > oldies 950 will be back with big changes oldies 24/7 dj's
> > 24/7 power going up big time that will be the only thing
> > that saves wpen
> >
> why oldies? their ratings tanked even with that on the air.
> the last time they pulled respectable numbers was when they
> were Standards. Why jump back to something that failed?
>
> Then again, it IS GM.
>

that tanked last time becouse low power and all the info stuff if that went all oldies 24/7 live dj's 24/7 and put the power to 50 thousand they would do much better standards proubley would not work now the people that like that stuff are pritty much in the ground
 
yeah, well the oldies tanked because it was a joke. thinking that an am station could gain a respectable market share doing oldies, when an fm station has owned the brand for years was complete stupidity. and even more stupid was how greater media thought they could be a success now when their original oldies format in the 70s, which was very well presented, also tanked. but it's possible that the oldies was just a bridge to pull in younger demo tonnage so that when they did flip to sports, they would have some younger demos already available.

wanna fix wpen? bring back the standards, with a more updated approach. bring back dean tyler, charlie mills, ed klein, andy hopkins, bob craig, bill webber, ed hurst, jerry stevens and give them a good signal to use. have a promotions department with some money to spend, and create a sales department with people that understand the format, believe in it and sell it. and give them corporate support.

the idea of standards being for people in the grave is stupid. i am in my late 40s and i enjoy almost all music. music taste is mood-driven and sometimes i want to blast some springsteen. sometimes sinatra is all i want to hear. i love some rosemary clooney and some light jazz on a summer night drive to the jersey shore. give me some tracy chapman and OMC, some stones and motown, fugees and stevie nicks, tony bennett and some lush nat king cole. but as i said, it is all mood driven. i miss the old wpen, when it was done right. so spare me the BS about the standards being for putrefying corpses in a hermetically sealed bates casket with a sealed concrete liner. i like to think people have a little more expansive tastes than just choosing a particular music genre or format based on age. very stupid thinking. listeners should set the example for the real stupid-thinkers......corporate radio types who believe radio can be programmed with a slide rule, XLR spreadsheets and robotic consultants who fly from market to market with their eyes glued to their laptop screen, displaying the latest statistical evidence of why good music should not be programmed, and why bad music should be aired.

think out of the box about standards. don't be ignorant or brainwashed. Good music will always be good music, period.
 
> >
>
> that tanked last time becouse low power and all the info
> stuff if that went all oldies 24/7 live dj's 24/7 and put
> the power to 50 thousand they would do much better

It tanked because it was a music format on AM in a market where that's long since a thing of the past, and going up against a brand that in the minds of the average listener was available on FM. Live DJs, higher power, and no infomercials wouldn't have amounted to a hill of beans on the competition front--it just would have cost a heck of a lot more.
 
>> think out of the box about standards. don't be ignorant or
> brainwashed. Good music will always be good music, period.<<

Great post. People should think about Standards more along the lines of Classical music. Just because everyone who was alive when most Classical music was composed doesn't mean the music isn't still valid today - for people of all ages.

The people who wrote most of the music in the American Popular Standards songbook (Gershwin, Porter, et al) are already on their way to being considered as the Beethovens and Mozarts of their day. Lennon and McCartney will eventually make it to that status as well.

Now, before you bombard me with remarks about how no one listens to Classical music either, remember that WFLN was a solidly profitable Classical FM in the Philly market for decades. It was still successful when another company waved enough money in front of the owner's face before turning 95.7 into the smashing success that it is today. I'm not saying Standards will jump to the top of the charts, but - given a decent signal and at least some level of promotional and sales support - it can turn decent ratings and make money.

But thinking inside the box is radio's stock in trade and a sign of true intellectual laziness on the part of the media and ad industries. I don't expect anything to change before radio collapses under the weight of its own hubris.

Steve
KC2LDY
 
Alternative Possibilities

> wanna fix wpen? bring back the standards, with a more
> updated approach. bring back dean tyler, charlie mills, ed
> klein, andy hopkins, bob craig, bill webber, ed hurst, jerry
> stevens and give them a good signal to use. The idea of standards being for > people in the grave is stupid. i am in my late 40s and i enjoy almost all
> music.
>

Your statement that "standards being for people in the grave is stupid" just doesn't square with your desire to see that group of older DJs return FROM the grave to play them. They are/were important...in their day! But , if you want to rework a standards station that would work today...you need jocks OF today playing current artists' standards.

Things change, people change. Those jocks who are, for the most part, in their 60s or 70s now, are part of another era. Relatability to today's standard's listener...30's/40's...just wouldn't work. My opinion; take it for what it's worth.

Try the standards format using updated music and contemporary-sounding hosts. I bet it'd work. "RED" in St. Louis tried it several years ago; they've been so-so with ratings, but, the station is hot and hip to listen to.
 
Wrong but thank you for playing

> Try the standards format using updated music and
> contemporary-sounding hosts. I bet it'd work. "RED" in St.
> Louis tried it several years ago; they've been so-so with
> ratings, but, the station is hot and hip to listen to.
>

Was hot and hip to listen to. The station placed near the bottom in the ratings and the format has since been dropped. It was a worthwhile experiment but it did not work.

Standards can get an audience. It does not get an audience advertisers want to buy. It has been tried. This is not "thinking outside the box." This is insanity.

Definition of "insanity:" Taking the same action and expecting a different outcome.

Get XM Radio (music channels also available on DirecTV) or Sirius Satellite Radio (music channels also available on Dish Network).
 
Re: Alternative Possibilities

>
> Things change, people change. Those jocks who are, for the
> most part, in their 60s or 70s now, are part of another era.
> Relatability to today's standard's
> listener...30's/40's...just wouldn't work. My opinion; take
> it for what it's worth.
>
For what it's worth, I agree 100%. Bring back WPEN with more of a classy/ hip sounds with updated jocks and I'd bet it would be a winner for a lot of age groups.
 
Re: Alternative Possibilities

I think a RED format has a shot in Philly. I definitely don't think it's a sure thing but there are very few options available right now.

I don't think it has a shot on the AM band though. I don't think any music format launched on an AM around here would work. (Apologies to our die-hard AM fans.)

Also, radio companies aren't giving stations any time to find their legs anymore so RED would have to run on ultra-low overhead for at least the first couple years.

Clear Channel seems to have perfected the art of making money with formats that aren't exactly setting the market on fire (104.5, 106.1). And in fact, a format like RED might be a good idea for CC as it may allow them to target a whole different group of potential advertisers.

I'm just rambling off the top of my head though. It's been a long day so far.



> > wanna fix wpen? bring back the standards, with a more
> > updated approach. bring back dean tyler, charlie mills, ed
>
> > klein, andy hopkins, bob craig, bill webber, ed hurst,
> jerry
> > stevens and give them a good signal to use. The idea of
> standards being for > people in the grave is stupid. i am
> in my late 40s and i enjoy almost all
> > music.
> >
>
> Your statement that "standards being for people in the grave
> is stupid" just doesn't square with your desire to see that
> group of older DJs return FROM the grave to play them. They
> are/were important...in their day! But , if you want to
> rework a standards station that would work today...you need
> jocks OF today playing current artists' standards.
>
> Things change, people change. Those jocks who are, for the
> most part, in their 60s or 70s now, are part of another era.
> Relatability to today's standard's
> listener...30's/40's...just wouldn't work. My opinion; take
> it for what it's worth.
>
> Try the standards format using updated music and
> contemporary-sounding hosts. I bet it'd work. "RED" in St.
> Louis tried it several years ago; they've been so-so with
> ratings, but, the station is hot and hip to listen to.
>
 
How about the possibility of WPEN doing the Oldies format from the 50's, 60's and 70's w/ speciality programming for the 80's and 90's on the weekends BUT also utilizing a fulltime news department with scheduled newscasts and tons of weather and traffic reports. remember, people in that age bracket want and need info. the cutting edge would be the return of the sock hops and school dances, etc. go all out for success. oldies stations die because they play the same damn oldies over and over and management says, 'we're a modern station playing oldies'!!!! WRONG !!! bring back the days of Alan Freed and Hyski and model the entire station after it complete with a 57 Chevy as the newsmobile !!!! Since Pennsylvania is the second oldest (demos) state this side of Florida, the $$$$$ are still controlled by the people 35+ and 50+ .....cb
 
Wrong: you won't even play

> Definition of "insanity:" Taking the same action and
> expecting a different outcome.

Definition of "inanity": doing NOTHING and expecting ANY outcome.

At least RED tried to make it work. Perhaps the hosts were wrong, the music skewed and the promotional activity nil, but...at least THEY played the game. You'd not even play because you'd be "afraid to fail."

No guts...no glory.
 
> How about the possibility of WPEN doing the Oldies format
> from the 50's, 60's and 70's w/ speciality programming for
> the 80's and 90's on the weekends BUT also utilizing a
> fulltime news department with scheduled newscasts and tons
> of weather and traffic reports. remember, people in that age
> bracket want and need info. the cutting edge would be the
> return of the sock hops and school dances, etc. go all out
> for success. oldies stations die because they play the same
> damn oldies over and over and management says, 'we're a
> modern station playing oldies'!!!! WRONG !!! bring back the
> days of Alan Freed and Hyski and model the entire station
> after it complete with a 57 Chevy as the newsmobile !!!!
> Since Pennsylvania is the second oldest (demos) state this
> side of Florida, the $$$$$ are still controlled by the
> people 35+ and 50+ .....cb
>
I like the idea of full service radio returning. How many people turn on KYW to get the traffic and weather, but don't want to sit through the news ... let alone the business reports at :25 and :55.
This sounds like New Jersey 101.5 on the weekends. Classic Hits from the 60s to 80s with frequent traffic and weather and news at the top of the hour every hour. I think it would be a smart move.

P.S. Carl - your idea sounds like WEST in the 70s. I remember when you were on at night.
 
WPEN Should Stay With Sports

You guys are crazy if you think WPEN would flip back to a format they already pulled the plug on. The problem in this industry is that nobody is patient. You don't just tell the world "we're a sports radio station" and then get everyone to leave WIP and listen to 950. Does SportsTalk 950 have flaws? Yes but ten again so does every other radio station in the market. They haven't added a local morning or mid-day show yet and once they do then it will be easier to judge them but until they do that I'll give them the benefit of the doubt. I think Jody Mac sounds great and I've noticed in the past few weeks more promotion on the air for their talk shows. As a radio member in this market with ties to neither side, I think there is plenty of room for 2 sports radio stations and I hope WPEN continues to give WIP a run for their money. If the decisions were left up to half of ou guys who post on here, stations like WFAN in NY would never have existed. Be patient and see what happens.


> > How about the possibility of WPEN doing the Oldies format
>
> > from the 50's, 60's and 70's w/ speciality programming for
>
> > the 80's and 90's on the weekends BUT also utilizing a
> > fulltime news department with scheduled newscasts and tons
>
> > of weather and traffic reports. remember, people in that
> age
> > bracket want and need info. the cutting edge would be the
> > return of the sock hops and school dances, etc. go all out
>
> > for success. oldies stations die because they play the
> same
> > damn oldies over and over and management says, 'we're a
> > modern station playing oldies'!!!! WRONG !!! bring back
> the
> > days of Alan Freed and Hyski and model the entire station
> > after it complete with a 57 Chevy as the newsmobile !!!!
> > Since Pennsylvania is the second oldest (demos) state this
>
> > side of Florida, the $$$$$ are still controlled by the
> > people 35+ and 50+ .....cb
> >
> I like the idea of full service radio returning. How many
> people turn on KYW to get the traffic and weather, but don't
> want to sit through the news ... let alone the business
> reports at :25 and :55.
> This sounds like New Jersey 101.5 on the weekends. Classic
> Hits from the 60s to 80s with frequent traffic and weather
> and news at the top of the hour every hour. I think it would
> be a smart move.
>
> P.S. Carl - your idea sounds like WEST in the 70s. I
> remember when you were on at night.
>
 
Boo-hoo, too

Sounds like a bitter failed Oldies jock still fulminating because WPEN fired him to make room for the Geator. Or maybe he was fired because of all his radio board posts taking shots at WPEN's bowel cleanse infomercials.


> Looking at the trends, I couldn't even find WPEN. Did they
> not even garner enough response to show up on the radar as
> even a teeny blip? Jeez.
>
 
Boo-boo 2

> Sounds like a bitter failed Oldies jock still fulminating
> because WPEN fired him to make room for the Geator. Or
> maybe he was fired because of all his radio board posts
> taking shots at WPEN's bowel cleanse infomercials.
>
>

Out of abject curiousity, where do you work, or are you even working at all? You seem to have excess time to pontificate online endlessly; if you were gainfully employed, you'd have less time to do so. Answer, please?
 
Veritas

It only seems that way to you because all my posts are under one user name.

Frequency of posting is no indicator of employment. Some people post from work. For example, some traffic announcers pre-record a bunch of reports so they will have plenty of time to go online, post on radio boards and check job listings.

One might also appear to have time on one's hands if he is obsessing about KYW news readers saying "daylight savings time" when they do time checks. This is such a significant issue!

"Abject curiousity?"
Abject: (adj) 1. sunk to or existing in a low state or condition 2 a : cast down in spirit : SERVILE, SPIRITLESS b : showing utter hopelessness or resignation <abject surrender> 3 : expressing or offered in a humble and often ingratiating spirit <abject flattery> <an abject apology>.
Curiousity: Possibly you mean "curiosity."
And you expect people to believe you went to Harvard?

Leges sine moribus vanae.


>
> Out of abject curiousity, where do you work, or are you even
> working at all? You seem to have excess time to pontificate
> online endlessly; if you were gainfully employed, you'd have
> less time to do so. Answer, please?
>
 
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