yeah, well the oldies tanked because it was a joke. thinking that an am station could gain a respectable market share doing oldies, when an fm station has owned the brand for years was complete stupidity. and even more stupid was how greater media thought they could be a success now when their original oldies format in the 70s, which was very well presented, also tanked. but it's possible that the oldies was just a bridge to pull in younger demo tonnage so that when they did flip to sports, they would have some younger demos already available.
wanna fix wpen? bring back the standards, with a more updated approach. bring back dean tyler, charlie mills, ed klein, andy hopkins, bob craig, bill webber, ed hurst, jerry stevens and give them a good signal to use. have a promotions department with some money to spend, and create a sales department with people that understand the format, believe in it and sell it. and give them corporate support.
the idea of standards being for people in the grave is stupid. i am in my late 40s and i enjoy almost all music. music taste is mood-driven and sometimes i want to blast some springsteen. sometimes sinatra is all i want to hear. i love some rosemary clooney and some light jazz on a summer night drive to the jersey shore. give me some tracy chapman and OMC, some stones and motown, fugees and stevie nicks, tony bennett and some lush nat king cole. but as i said, it is all mood driven. i miss the old wpen, when it was done right. so spare me the BS about the standards being for putrefying corpses in a hermetically sealed bates casket with a sealed concrete liner. i like to think people have a little more expansive tastes than just choosing a particular music genre or format based on age. very stupid thinking. listeners should set the example for the real stupid-thinkers......corporate radio types who believe radio can be programmed with a slide rule, XLR spreadsheets and robotic consultants who fly from market to market with their eyes glued to their laptop screen, displaying the latest statistical evidence of why good music should not be programmed, and why bad music should be aired.
think out of the box about standards. don't be ignorant or brainwashed. Good music will always be good music, period.