They had ESPN's Dan LeBatard on in PM drive, so they may have gone that way. They also ran a promo for an Italian music show airing on Sunday mornings, so they're definitely open to brokering.
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Wpen to launch new local morning show
- Thread starter Bill_W
- Start date
They had ESPN's Dan LeBatard on in PM drive, so they may have gone that way. They also ran a promo for an Italian music show airing on Sunday mornings, so they're definitely open to brokering.
J
Jul
Guest
i respectfully Disagree with you.
If CBS was all that concerned, they could have (a) kept 610 or (b) moved CBS Sports to 1210 at the time they handed the keys over to Beasley. They did neither. At most, they'll find an HD home for it.
J
Jul
Guest
CBS made a mistake here by not doing what you suggested. I agree with you on that. I don't think its too late to correct it. CBS Radio can still choose to put CBS Sports Radio, on the radio , on 1210 WPHT-AM to replace the talk format. That way, the radio network will benefit with the night signal and the network being heard in 38 states and Canada. That's huge when you think about it for CBS Sports Radio in the long run, if that were to happen. Plus 1210 WPHT will make more money with sports, than conservative talk radio and plus it would be a huge factor in whether CBS radio retains the radio rights to the Phillies games for next year and beyond, if 1210 goes all sports, someday. There's a lot at stake here for 1210 AM and in sports radio in Philadelphia in the long run.
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WGMP? Failed the first time. Me thinks Rush still higher ratings than CBS Sports Radio. Ratings were rather low on 610 with also a pretty good AM signal in the Philly Metro area. Plus CBS already has a sports station, WIP. Get an HD radio and listen to it on whatever subchannel it goes on or stream in from CBS.
Sure, CBS "can" put naitonal sports on 1210. They also "can" put all barking dogs on 1210. You've got about the same odds of each one happening.
As for the 38 states (and Canada) thing, let's set aside AM's problems with interference from seemingly everything. How many people--not radio geeks here, just average people--really think "Sun's down...time to fire up the old transistor radio and listen to CBS Sports Radio on a marginally audible signal out of Philadelphia"? I know, some people have rose-colored memories of tuning in whatever out-of-market station(s) they enjoyed back in the day, but it's 2015 now. It doesn't happen in any meaningful way (except perhaps for some die-hard Phillies faithful, and they don't count in the ratings). Someone who wants something out of town is going to listen to the stream of their choice--modern technology. And that's why media buyers buy the markets where the station IS, where the listeners they can measure are. Even if you can pick up 1210 in Podunk, it is essentially meaningless.
Sports talk's future, at least near term, is just fine in Philadelphia. We've got two stations that get the audience that matters, and one zombie AM station running whatever national feed they have today.
1210 is doing fine for what it is. There are zero viable options that will do anything to suddenly elevate them into the upper echelon, and that's perfectly fine. It's one piece of an overall businsses that's contributing to the bottom line.
J
Jul
Guest
I'm done with radio if 1210 AM doesn't change formats. Period. I just want to see change with 1210 AM, that's the bottom line. I'm finished discussing this topic for now.
There's a whole world of radio outside of Philadelphia's 1210. There's really no need to make it the center of a personal universe.
Reinforcing that...
WPHT has shown up in the last year only in the Philly, Wilmington and Atlantic City books.
While the signal can be heard outside the Philadelphia metro, except to those two adjacent markets, nobody listens.
If there is no measured listening, there is no sales story and no additional revenue.
As you say, night listening to distant AM stations is something seldom done any more. And the "38 state" claim comes from 30's and 40's era mail pull back when few smaller towns had radio stations and most listening took place at night for the "Golden Age" shows. With the advent of TV, nights declined in listening. With the increase in AM stations post-war and the FM boom two decades later, there was no reason to listen to distant stations any more. Add in all the foreign stations on 1210 and the breakdown of the clears decades ago and night reception is much limited (and advertisers and owners don't care).
Well, there are convicts who are exonerated decades after being put in jail or worse.
Point taken, though.
That being said, Jul says that CBSSR on 1210 would be a good idea. While I don't agree (at this time), how much could they really expect to gain from having the syndicated material on an AM signal? While I'm sure the amount of money that is brought in simply by clearing a market for the network is proprietary information for CBS, do you have any info about how WIP-AM was billing when it was CBSSR and spillover PBP? Thanks.
J
Jul
Guest
I may have read on this board that the former WIP-AM under CBS Sports radio was making more money, than WPHT 1210 AM. Having local and national play by play sports might have helped with additional income for the station.
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