I agree with you and the radio people here in the DC/Balto region also agree that Jason Kidd is doing a really good job with WPGC. This new guy is a CHR jock so some are SHOCKED or turned off by his style (Urban radio people)but they had too take chances with morning drive. The same rules that applyed with dairies does not apply with PPM its all about hitting TARGET DEMO with PPM. Only time will tell ratings wise about "Pablo & Free on PGC" but a good PD does take chances and makes moves.iloveradio93173 said:WPGC, in its efforts to go more Rythmic has hired new morning guy Pablo Sato who recently did afternoons in San Diego to team up with Free (female who was already there).
WPGC actually sounds really good. PD Jason Kidd is making moves.....
Flexx is holding on because his ratings are strong in afternoon drive was #5 in the 25-54 demo last book and who knows how he did with WPGC`s target demos 18-34 and 18-49. Tigger will be fine would be nice to see him go back to 106 and park on BET. PPM has really hurt young end demo Urban radio but it is what it is.iloveradio93173 said:Well like a lot of people, I was shocked with the firing of Big Tigger. But I guess business is business. I'm glad Flexx has held on. He's pretty good on air and has a huge following. Even though Big Tigger did as well, PPM is a while different ball game from diaries. WPGC sounds newer and fresher.
donta1974 said:I see that In another post that you say that you are from or live in DC so ok then. Lets put an end too this as I have tryed to do in the past lets just agree to disagree if WPGC ever gets flipped I am sure that the announcement will make your day but I am not going to keep going back and forth with you about WPGC it has been fun though.
Yes sir true Indeed only time will tell.anatharadiorefugee said:donta1974 said:I see that In another post that you say that you are from or live in DC so ok then. Lets put an end too this as I have tryed to do in the past lets just agree to disagree if WPGC ever gets flipped I am sure that the announcement will make your day but I am not going to keep going back and forth with you about WPGC it has been fun though.
Yes I am a DC native, veteran of DC radio, and currently live in Washington, DC (not even the suburbs). Perception is reality. Therefore I will agree to let the attack language lie where it is. But let's be clear, I don't see a flip in PGC's future and have never called for a flip. I just believe that you dance with the gal who brung ya. I know that frequency has never been more successful than when it was a defacto urban station (regardless of its rythmic report status). I taught this spring in a program for Junior Achievement at a DC elementary school. I asked the first and second grade students what their favorite radio station is and the only boy who answered responded PGC. I wonder how long little black boys in innercity elementary schools will respond PGC if the station continues its drift toward HOT. We all know that a little boy's radio preference comes from hearing what his mom is listening to on the radio. How long will innercity black moms continue listening to PGC if it continues to drift? More importantly, how will PGC win over enough white listeners from HOT to make losing black listeners profitable? My argument is that I don't believe they can. Like you, I know that time will tell. My girlfriend is in the demo. She is a 34 year old black female. She rarely listens to anything other than HOT 99-5. She doesn't even have KYS on er presets. If she makes the jump from HOT and Kane to this new guy and PGC, that's when I will know that PGC's new strategy is genius. If PGC is able to win over a black woman with TOP 40 music preferences, then I will believe they have a chance to win the battle with white women. Time will tell my friend.
Jay Stevens(great PD) and WPGC/CBS Radio were going to part company at some point nothing last forever. IMO PPM had the bigger impact as it has had on all of Urban Radio esp on the hip-hop end a lot of those stations have had too adjust to this dramatic change.kilamanjero said:WOW, you gone a few days and you miss a lot.
Antharadiorefugee, I do agree WPGC was at its point of greatness when it was de facto "full-service urban contemporary". The core urban musical programming with the sprinkling of a handful of rhythmic crossover songs with the business during that era. It sucks that Jay Stevens exit and PPM introduction led to this current era of WPGC.
I am on the fence about the Pablo Sato on WPGC, but then again I am with their target demographic and listen to urban-leaning rhythmic and full-service urban radio. He is alright, but then again my awareness of the radio game and people in CBS Radio management knows that WPGC is straddling the fence. Jason Kidd and Angelique Alston has to play their parts very carefully.
Me knowing the CBS suits, no CBS urban is safe from the drift. CBS wants WPGC to be a hybrid with a 60-40 urban to CHR programming split. Sister station, WVEE, has added numerous rhythmic crossover songs as well although it is still a full-service urban to this very day. CBS wants all its stations in its rhythmic and urban division to be very competitive and will abandon urban format in lieu of rhythmic in a heartbeat to help the bottom line (see WJHM/Orlando and its disaster results of its shift as an example).
Will it payoff? I'm not too sure b/c black Washingtonians (which includes those in the entire metro) are getting frustrated by CBS shift and I am hearing it more. CBS might need to considering bringing back more R&B in a 50% urban, 20% adult R&B, 30% rhythmic crossover situation to kill 2 birds with one stone with WPGC upon plateauing in the top 5 of the 6+ overall.
donta1974 said:Jay Stevens(great PD) and WPGC/CBS Radio were going to part company at some point nothing last forever. IMO PPM had the bigger impact as it has had on all of Urban Radio esp on the hip-hop end a lot of those stations have had too adjust to this dramatic change.kilamanjero said:WOW, you gone a few days and you miss a lot.
Antharadiorefugee, I do agree WPGC was at its point of greatness when it was de facto "full-service urban contemporary". The core urban musical programming with the sprinkling of a handful of rhythmic crossover songs with the business during that era. It sucks that Jay Stevens exit and PPM introduction led to this current era of WPGC.
I am on the fence about the Pablo Sato on WPGC, but then again I am with their target demographic and listen to urban-leaning rhythmic and full-service urban radio. He is alright, but then again my awareness of the radio game and people in CBS Radio management knows that WPGC is straddling the fence. Jason Kidd and Angelique Alston has to play their parts very carefully.
Me knowing the CBS suits, no CBS urban is safe from the drift. CBS wants WPGC to be a hybrid with a 60-40 urban to CHR programming split. Sister station, WVEE, has added numerous rhythmic crossover songs as well although it is still a full-service urban to this very day. CBS wants all its stations in its rhythmic and urban division to be very competitive and will abandon urban format in lieu of rhythmic in a heartbeat to help the bottom line (see WJHM/Orlando and its disaster results of its shift as an example).
Will it payoff? I'm not too sure b/c black Washingtonians (which includes those in the entire metro) are getting frustrated by CBS shift and I am hearing it more. CBS might need to considering bringing back more R&B in a 50% urban, 20% adult R&B, 30% rhythmic crossover situation to kill 2 birds with one stone with WPGC upon plateauing in the top 5 of the 6+ overall.
quietboy said:Haven't had the chance to check out the new morning show yet but the ratings are definitely going up. They have a nice "rhytmic" looking group of personalities...nice and multicultural. Very smart. I notice KYS creeping up too. Could it be the more urban leaning listeners from PGC switching over to KYS? Should be interesting to see what happens during the next few months with PGC. They are definitely working their way between Hot 99.5 and KYS. Would be curious to know what the slow jam ratings are? Seems like they are doing pretty good in the dayparts with their target audience.
I think that this site will no longer be showing the monthly ratings 6 plus with there new site set up but saw the numbers on allaccess.com. In July WPGC was the top station in the 18-34 demo for the month according to x-trends but the theory is that Arbitron has tweeked the measurement in all demos for the Urban hip-hop/Rhythmic stations which is why PGC and Kys are up. To go from 15th to 7th consistenly in 6 plus,12 plus, and 25-54 would be big time for WPGC if that is the case.kilamanjero said:quietboy said:Haven't had the chance to check out the new morning show yet but the ratings are definitely going up. They have a nice "rhytmic" looking group of personalities...nice and multicultural. Very smart. I notice KYS creeping up too. Could it be the more urban leaning listeners from PGC switching over to KYS? Should be interesting to see what happens during the next few months with PGC. They are definitely working their way between Hot 99.5 and KYS. Would be curious to know what the slow jam ratings are? Seems like they are doing pretty good in the dayparts with their target audience.
Maybe, although WPGC came to be in its heyday back in the mid-90s when rhythmic crossover was more "in" with urban music listeners than now, WKYS is more segmented than WPGC overall. The problem is WPGC can reach 18-49 year olds, whereas WKYS is only going for 18-34 to protect Majic from obsessive overlap in musical programming. The main demographic of urban music listeners in the market are 25-40 year old females whom are quite consistent. WPGC and WKYS are somewhat limited their ability to pull these listeners, but WPGC has more room to cipher at this group due to them not having a counter-competing sister station like WKYS.
I haven't seen a breakdown of anything other than morning ratings in the DC market for years now, but for WPGC to go back more old school with contemporary with its slow jams programming then it means they know whom are listening after 10PM.